Unlocking Authentic Influence: The Neuroscience of Persuasion with Alex Vonderhaar - Part 1 Artwork

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Alison Answers Podcast was created to be authentic and designed to call out the greatness in you. Host Alison has been successful in the mental health field for the last 30 years, offering a wealth a of experience. She is funny, real, dynamic, and driven. Alison's mission is to AWAKEN us all to the mediocrity that is wired into our brain from early childhood. She is personally offended by the mediocrity in our society and her mission is to stop the plague mentality of "just good enough." Join us as Alison and her industry leading guests discuss various cutting edge topics. This podcast offers a perfect blend of intelligence, humor and realness that is committed towards developing the excellence in you! The podcast is a perfect marriage between mental health and personal development!

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Alison Answers #MissionAwake

Unlocking Authentic Influence: The Neuroscience of Persuasion with Alex Vonderhaar - Part 1

August 27, 2025 • Alison Lager LCSW, CASAC

Alex Vonderhaar is a leading expert in neuromarketing and the mind behind Hidden Falls Media, and in this episode of Alison Answers Mission Awake, he unravels the art of persuasion through the lens of neuroscience. Alex brings his profound insights into how aligning messaging with the right emotional and energetic frequency can create genuine connections, transcending the confines of mere content quality. With his personal journey underscoring the discussion, this episode explores the challenges of authentic influence and how neuroscience can be leveraged to navigate an AI-driven world.

Alex shares about his path of self-discovery, sparked by a near-death experience that altered his perspective on consciousness and reality. This existential wake-up call led him to explore practices like flotation therapy, which helped him reconnect with himself and discover a passion for marketing. Together, Alex and Alison delve into the fascinating interplay between human cognition and business strategies, emphasizing the importance of resilience and introspection in transforming personal and professional challenges into success stories.

The episode also takes an introspective turn as Alex and Alison explore concepts such as frequency-based persuasion and emotional resonance, highlighting their pivotal roles in modern marketing and brand messaging. They discuss techniques for navigating emotional paradigms, the impact of energetic alignment, and how true influence is cultivated through authentic connections rather than traditional metrics. From discussing the Reticular Activating System's role in perception to sharing personal experiences that shape our consciousness, this episode promises a rich tapestry of insights into the power of authentic influence and personal transformation. Tune in next week for part 2 of this absolutely fascinating conversation with Alex.

Key highlights:

The Art of Persuasion and Neuroscience
Journey of Self-Discovery and Success
Energetic Flow and Identity-Based Marketing
Navigating Emotional Paradigms for Growth
Navigating Mental Health and Consciousness
Frequency-Based Persuasion and Emotional Resonance
Sensing Energy for Emotional Resonance
De-Escalation Through Influence Equation

Connect with Alex Vonderhaar:

Instagram: @alex.vonderhaar

Connect with Alison:

Instagram: @alisonanswers | @lagercounseling
Website: LagerCounseling.com
YouTube: Alison Answers
Facebook: Alison Lager Lcsw Casac
Purchase Alison’s book: “The Wake Up Call”
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People on this episode

Alison Lager

Host