Catherine Dennig, co founder of FurSure pet insurance brokerage company discusses how their free system works. It's free, simple, and matches you with the top choices for pet insurance, either via a phone call or a click to their website. Her goal was to make navigating a difficult decision of deciding on the insurance easier. Pet insurance operates on a completely different level than human insurance. Many people are starting to understand and research the medical issues their pets may have due to breed, age, pet parent lifestyle and zip code. They want the best value for coverage. Catherine explains the concept of pre-existing conditions and how that can affect coverage. For more information, visit getfursure.com.