GIVING a DAMN: UNCORKED with WILLIAM WALLACE & ADAM SMITH

What if giving a damn wasn’t just a nice sentiment—but a radical act of rebellion against apathy? What if care were currency, and the real wealth in a community came from 100 men who stopped scrolling, showed up, and put their money where their heart is? In this episode of the UNCOMMODiFiED Podcast, Tim Windsor sits down with William Wallace—the thespian-turned-body-bag salesman—and Adam Smith—the IT guy who's been to hell and back—to unpack the movement, 100 MEN WHO GIVE A DAMN … No politics, no proxies—just raw grassroots generosity and radical action.

This isn’t about charity-as-usual. It’s about showing up, stepping in, and stirring others to do the same. You’ll walk away with a challenge: stop outsourcing your care and start taking ownership of your impact. Find 100 people who give a damn—or be the one who starts it. Takeaways? Learn the power of micro-communities, how nominating and voting puts local causes on the map, why presence is as powerful as money, and how not giving a damn is the real risk. The question isn’t, “Can we make a difference?” It’s, “Why the hell aren’t we already?”

Tim Windsor
the UNCOMMODiFiED Podcast – Host & Guide
tim@uncommodified.com
https://uncommodified.com/
  
PRODUCERS: Alyne Gagne & Kris MacQueen 
MUSIC BY: https://themacqueens.ca/

Transcript

TRANSCRIPTION:

PLEASE NOTE: UNCOMMODiFiED Podcast episode transcriptions are raw text files and have not been proofed or edited. They are what they are … Happy Reading.

© UNCOMMODiFiED & TIM WINDSOR

[00:00:00] What if giving a damn wasn't just a nice sentiment, but a radical act of rebellion against apathy? What if care was currency and the ones who invested in it put their money where their hearts are? a world that's often scrolling past the real needs of others, there's a movement quietly brewing, shaking up a local community in the Waloo region in Ontario, Canada.

100 men who give a damn, what a wonderful title. We're gonna explore that. That interesting to me. They mobilize, they gather, they give, and they prove that when ordinary guys show up and give a shit, extraordinary change becomes possible. Hey, my friends. Welcome back to the Unmodified podcast. I'm Tim WinDor, and today my guest.

Yes, I said guest that's plural on the show are two of those 100 men who give a damn. William Wallace and Adam Smith. Gentlemen, welcome to the show. I.

Thank you so much for having me.

Awesome. It's gonna be a lot of fun. So now I'm gonna do something a little bit different in this intro. Normally I, [00:01:00] I would, you know, introduce Adam and William with some brags and, and about their bios, but instead I'm gonna introduce them with a little bit of a riddle that we'll solve later on.

So here's the riddle. I want you to think about listeners. You can see these two men and you're gonna hear their voices. The challenge I have for you throughout our time together is this who's who. One of these men was a thespian who sold body bags and the other one's, the original IT guy who's been to hell and back, but both have one thing in common, they give a damn.

And apparently like me, they love a weed DR. Or another kind of drink. And so we're gonna set this conversation off like we always do these encore conversations with a little drink. Gentlemen, what are you drinking tonight? Adam? What do you got?

Uh, tonight I'm keeping it very basic. I have a rum and coke

Ramen Coke. That's okay. An ode to the Ramen Coke. William, how about yourself, sir?

I've got a bone shaker IPA

Oh, a bo. You know what? That's a good, [00:02:00] IPA,

that is.

I see. I just learned a lot about William with that one. A bone shaker. IPA. Love it. Well, here's what I've got. I got actually, it's a, it's a Niagara whiskey, so this is kind of interesting called the Spirit of Niagara.

I went to this, uh, distillery recently, one of the only, well, whiskey distilleries actually. On the lake in Niagara on the lake. And this is a quite a drinkable whiskey. And of course there's a lot of, uh, rye here 'cause it's a good old Canadian whiskey. So you know, an ode to Canadian whiskey Gentlemen, cheers.

Cheers.

Cheers.

Ooh. Never met a whiskey I didn't like. That's awesome. Okay, so let's get into this. Here's the question I want you guys to think about a little bit. So obviously all conversations, often they get sparked with a question. So simply, I want frame the conversation this way. Where did this name come from?

That's one of the questions I want to get my head around. How did this all start? And why is it gaining so much traction? And how did you guys find each other? So there's, there's these macro questions. We'll start with this [00:03:00] one. Where's the name come from? How did this happen, gentlemen?

it actually started, uh, in 2006. A woman, uh, in uh, Michigan was looking to raise $10,000 for a number of cribs for a local charity . And, um, she figured, you know, she'd chip in at a hundred bucks and she wondered who else would chip in a hundred bucks. And, uh, they. Thought, why don't we get a hundred people together, uh, a hundred bucks each.

$10,000 crowdsourced. There you go. And, uh, they raised the money in, uh, one meeting and, a hundred women who care started that way, a hundred men who give a damn have been around since, uh, I think 2013. Um, and there's now over, , 900 women who care. Uh, men who give a damn. Men who care, families that care, kids that care, et cetera.

I must have had my [00:04:00] head under a rock William for a long time. 'cause wasn't, and I'm just, full disclosure listeners, this is how I found these gentlemen. I, I'm, you know, I'm doom scrolling. Once, I think it was Saturday morning, it was like 4:00 AM or something. I'm doom scrolling 'cause I get up early, I'm doom scrolling on Facebook, right?

And all of a sudden this strange thing comes across my post and it's like 100 men who give a damn. Now for those of you who know me well listeners, I was like. I fucking love that. Like what is that shit? That looks good. So I'd go on the website and I'm like, this looks awesome. And now I just like a flyer.

Let's find out who am I gonna talk to. Of course it was info at, it wasn't even William, it was info at, come on William, we need a better email than that info at a hundred men give a damn. I'm like, who's gonna get back to me? And all of a sudden I hear from William and then I hear from Adam. So that's how I find this movement, which is quite amazing.

So, so. You guys, this has been around a while. You guys are doing this thing. How do you guys get together? And Adam, how do you fit into this story with William along the way?

So first of all, I want to validate, [00:05:00] uh, um, or I'm grateful for you validating how well our Facebook marketing is working, that we were able to reach some other man who gives a damn and was willing to reach out. Like, that's validation right there.

Oh my gosh, there you go. Marketing 1 0 1. You found a guy who gives a shit. I give a shit.

That's what we're looking for is more guys that give a shit,

Oh, that's so awesome, man. So, so how does, when do you start locally, like in the lo waloo region? For those of you who are not living in Canada, you're in one of those other countries that's about an hour or so, 45 minutes.

Sort of do west really, of Toronto in Canada. Just so you get a contact. So when does it start for you guys, William? Do you get on board first and then you like hog tie Adam, or what happens here?

what happened was, uh, my sister who belongs to a hundred Women who Care in Calgary, , told me about, , the movement and that there was a hundred men, , in Calgary. And this was about 2014. And I bought the Domain a hundred men who give a damn.org, the generic, generic [00:06:00] domain. , And, sat on it for about six months, and then the local, MP was doing a, sort of a charity open house kind of thing at, the local rec center and a whole bunch of charities were gonna be there.

And I thought, well, this is a good time for us to start. I'll meet all these charities and find out who we can help. And, I had the, logo designed, I did the logo, I did up, business cards, had them printed within two days. Got the website up and then went to this, this, open house and basically started from there.

And, Adam was one of the people that, I, uh, approached for the first meeting. And, the first meeting we only had 60 members, so we weren't quite quite up to our name. But, after that we are, I think our maximum has been 150 members.

Yeah, I got called outta the blue from William, who I had met before through some, business networking events that we had crossed as before on. [00:07:00] But it'd been a couple years since I've really had any, any word from William. And then he shows up, he's like, Hey, wanna go for a coffee sometime? And he's like, okay, here's the pitch.

And he sits me down and he tells me all about 100 men who give a damn. I'm like, that's an amazing idea. Of course I want to show up. And I showed up to the first meeting and yeah, sure enough there was 50, 60 guys present and I was like, we can do better than this.

It's like half as many as we need. Give a damn. That's

Yes. Yes.

So you get this vision, you start, you come together. So do you remember in that first meeting where you don't even have a hundred men, you're still trying to figure out what that looks like. Do you remember, do you remember the charities that you partnered with in those early days and raised money for?

Oh,

That's a great question. Um,

there was a, the, the

women's Crisis Services was definitely one of our first.

the first one that was funded was a children's literacy group. I can't remember. Recall the name.

Children's I [00:08:00] group, the crisis center, you said, I think Adam Women's Crisis Center. So, so here, here's a question. So you're doing this, at what point do you start to realize that maybe, you know, , you can make this thing happen. You can find a hundred men who give a damn and you can start.

When do you get to that first restaurant where you say, I, we got a hundred men now in this room would give a damn

Month two.

month two.

Yeah. Well, yeah. Meeting to, the second quarter.

Yeah.

Yeah, yeah, yeah. And it, and, and, and it, it really caught on like wildfire. Um, the, the, not that the guys were skeptical of the idea, but they couldn't really picture the idea happening in, in real time. And once we had the meeting, we had 130 guys, easy.

Mm-hmm.

That's amazing. So month one you got 60. Month two, you got over a hundred men who say like, I give a damn I can, I can give a shit about lots of shit. [00:09:00] What does this look like? And so, so let me ask you the process here. So now you've been doing this a while. Obviously if I understand the model correctly, you.

Invite a charity or a couple of charities or something, you invite them or they appeal to you and you say, Hey, come and talk to our group. And the idea is they come and talk, they tell you what's going on, and at the end of it, they walk away with the cash. Like, this is Oprah. Like, is this how it works?

you. You got it pretty close. We don't, we don't just invite them. We rely on on nominations which come from our members. So you have to be a member. 100 men menu give damn, which means you're committed to donating a hundred dollars every quarter, right? So you have to sign up willing to commit to that.

Um, because it's not just a fund of one charity, that's your special interest. It's about you coming up and saying, I'm willing to continue contributing to our community a hundred dollars every quarter, and here's a couple charities that I'm interested in, and you put them up for nomination. And then we select from those charities and we hear from three every [00:10:00] quarter.

They each get five minutes to tell us what is important about what they do, how they're going to affect our community, how our money directly is going to change what they're doing.

Wow.

And we hear from all five charities without any fancy presentations, without any fancy props. Just tell us your story, a little bit of q and a, hear from three charities, and then we vote.

Okay, so, so you vote then and, okay, so if I'm getting the model correctly, two charities leave with, with zero. How does

Yeah. Yeah. Well, two, two charities will they actually,

until last month, two charities left with zero. Moving forward, we've changed our models so that two charities at least go home with 500 bucks to cover their costs for showing up and

Now what, what actually happens as well, what happens as well with the, uh, with the two charities that aren't funded is often they'll get a boost as far as volunteers. They'll also get, donations in kind. But [00:11:00] they've also, I know one charity that, received $10,000 from one of our members, and they weren't the funded charity.

Wow.

Yeah, yeah, yeah, exactly. So they, they, they don't walk away with nothing. If, if they kiss the babies and shake the hands properly and, then they should walk away with something.

Wow, that's, that is amazing. So you've been running this now every quarter since what year?

2015. So, it'll be our 10th anniversary

Next month.

Wow, so, so, so that you're talking 40 grand a year

Mm-hmm.

then that you guys have raised and invested through your membership, through your group of people, through the other 98 men who give a shit and give a

We have, , we have raised over $450,000 since inception.

oh my gosh. That is phenomenal guys. That is, that is so amazing. And.

the power of working together. It's the power of collaboration. It's the power of consistency.

Yeah. It's, it's, it's so [00:12:00] amazing. And so let me ask you, this movement, which clearly isn't just here, it's across, is it across the globe? I mean, where, where does

It is mostly in North America.

Mostly in North America. So let me ask you if some, yeah. If somebody's listening in from another community and they don't have a hundred men who give a damn, or a hundred men who care, or a hundred women of care, how do, can they start their own local chapters?

it's, much like Hell's Angels in that, everybody does the same thing, but in different ways. But really the, there's so few moving parts with the way the organization runs that, they can do it with at the drop of a hat. I've actually, because I have the generic, domain, a hundred men give a damn.org.

I come up fairly high, if not at the top of Google. And, I've had guys from all across North America approach us. For information on how to start the, the group and I send them a, a packet of marketing material to help them start. So we've, we've helped, start groups in like New York, [00:13:00] Dallas, a couple in Maine, Los Angeles, and a a few in, Canada as well.

You're like a, I like that. It was sort of like Hell's Angels, but different. I like the biker gang. Hell's Angels, but different. William, by the way, what a great dis seriously, that that's a, that's gonna make a great social post. Seriously, like we're like the Hell's Angels, but different.

Yeah. You don't have to fix a motorbike to join our club.

That's good. 'cause I don't know how to fix a motorbike. So I'm, I'm good with that. And, and I don't have to live together in some sketchy house. Like the house that was by me on, on Highland Road when I was a kid over by the Evergreen Motel. Okay. We don't have to hang out there. That's a little different world back then in, in Waloo region.

Very different. That's where the Hell's Angels used to hang out. And the choice used to hang out in Kitchener. But that's a whole nother podcast discussion. Not like I know anything about that gentleman. By, by the way, I love to have a little fun on the podcast. I am so seriously. I am so absolutely intrigued by people like [00:14:00] yourself who just don't see barriers, but say, you know, we can do something.

And again, this is the interesting thing to me about it is, is that so often, I think, so we got this idea that's gotta be a thousand, it's gotta be a thousand men, it's gotta be 500 men. It's gotta be, you know, it's gotta be 10,000 people. No, what you're saying is, look it, it's a. It's a hundred people.

That's not that far. Many when you think about it. Who can come together and they can make significant impact. That ought to give all of us some confidence and faith. And again, if you're listening in, I always say you're listening for a reason. Get off your ass and figure out how to be a contributor in your community.

Like these gentlemen are who, who are stirring other men to, to get off their ass. Give a shit about some stuff care, give a damn invest and see their communities grow. So what's the future look like for you guys? So what, what, what's the next, what does this year look like? Have you had an event this year already here in the local region?

Yeah, we had an event. When was the last one In

We had our April event and our January event for two

And then

[00:15:00] two. So.

then our 10th anniversary is, uh, July 17th.

So is the 10th anniversary like a hundred men to give a thousand? What is it now?

Well, we're, we're planning, some things to get, the room ultra full. So, probably going to be, having, guests being able to come without, having to spend a hundred bucks just to see how things work. Door prices, that kind of thing.

Yeah, we wanna get across to people that, , it's not exclusively about the dollars, like what I get out of, like, I've been doing this for 10 years and I wasn't the guy who came up with the idea in the first place. I was just like, that's a cool idea, I'm gonna follow you. So for me it's about, hearing from these charities that otherwise I have no idea they even existed.

I would've no idea that the need for their services. Even existed in our community if I weren't present for this. So the power isn't showing up to the meetings. So, the future is much of what the past has been, which is [00:16:00] find your people. Because what I've been surprised about is that there are so many more men who actually give a shit about the things that matter in our community to people of all types.

And these men show up for. And I respect the hell out of that, and I know I'm in the right room when I'm there.

I That's, that's awesome. And, and, you know, and it's a good reminder. 'cause sometimes, unfortunately, you know, we, the caring, the caring gene sometimes has skipped to us men in the, in the gene pool sometimes, you know, we have emotions, men have emotions. There's usually one of them. You know, it's anger, frustration, that's a manly emotion, I suppose.

That's, that's, it's permissible,

Yeah, these are, these are better emotions. These are emotions of care and concern and compassion for the local community, which again, I just, I'm all over it and I love it a lot. And at the end of the day, again, if you're listening in wherever you're listening in the world, make an investment. Your local community.

That's awesome. If you're in the local region and you're listening to that, you know you're gonna, we're gonna give [00:17:00] you a, a. Way to hook up with, William and Adam at the end of this so you can talk to them. But, but now I wanna just pause for a second and I'm gonna go back into my intro. So we're gonna do, we're gonna have some fun today.

So, so I introduced you guys and said one, I think I said something like this, by the way. Pretty crafty language, I think for an old, old dude. I think. So one of you is a thespian who sold body bags, and one of you is an IT guy who's been to hell and back. So I'm gonna ask, the, well, I'll start with this.

Who's the thespian who sold body bags? Who would that be? Oh, that's, that's William. William. Okay. William, you gotta, you gotta tell my listeners about this, okay? So, William, you were or are a thespian for those of you, by the way, who don't know what that word is, that is actor. Just in case you get concerned, don't be afraid.

Don't be afraid of my friends. William is a, was a thespian, an actor and other things, of course, but also he sold body bags, which [00:18:00] by the way, I did a double take when I got that email from William and I said, hold on for a second. He's like, he casually mentions it in his bio. I sold body bags. I'm like, I'm a dude.

Can you tell me more about this? So, William, tell us a little bit about your journey in life and business and who you are. And because, because that takes you to this moment. But you were a thespian who sold body bags.

as a kid, I did acting in amateur theater and such, and I got a job, working for CBC for a season on a children's television show called Pencil Box. No one has ever heard of it, but but it won the best, children's television show of 1979. So there you go. And I went to theater school and, didn't work out.

So I became a teacher. But, along the way, to make ends meet, I worked for a, funeral supply company and our, our main, product was the best. And I still, to this day, I could sell these body bags. Non PVC Canadian [00:19:00] made tear proof. And cheap. And I could, I could sell those night and day.

Okay. Just so you know, I'm getting concerned now because you did talk about the Hell's Angels and now you're talking about body bags. William,

This is why you don't refuse an offer from William to join his club.

you better, Hey, when he asks for your a hundred bucks, you better give him a hundred bucks. 'cause if not, he is got a body bag waiting for you

Exactly.

That's.

William, that's amazing. And then you went into the graphics business and now you're retired. And I mean, what a, what an amazing journey. But man, I wanna tell you something. That was the most hilarious email I've received from anybody I've ever had on the show. Can you tell me a bit about yourself? And I get, I sold body bags.

I'm like I said, I actually took my wife. I said, can you look at this? This guy sold body bags. She goes, well, you know, you know people have to buy 'em.

Yeah.

Oh, William, I love it, man. Oh, that is so awesome. Okay, so of course, let's just now tuck into Adam's story. So Adam, [00:20:00] the way I took your bio and sort of condensed it, I said you're the original IT guy, which has a lot of meaning, obviously for you.

But part of your story that I also took is you've, I think you've been to Helen back in your own personal journey, which is interesting to me as well. So tell us a little bit about Adam Smith.

Well, I mean, if you've ever worked in it or had to deal with it in any way, you understand the hell. Like, do, do I need to elaborate more on that? But, no, it's, it's been a journey of, of 20 years of, starting a business based on, a passion, that then got slowly, you know, squashed down by the realities of, of trying to deliver on, the promise of what I was able to do for people.

So I know we have a passion for computers. It's great that they work and they do all these marvelous things, but I don't wanna play with them. Like, as soon as we're done, I'm gonna walk very far away from my computer. But, , no building the business became, , my interest. , And so building something that, , provided, , [00:21:00] reliability and, peace of mind to people.

Um, beyond what I could do myself has been important to me and involving myself in my community has been important to me as an extension of that because helping is where I started, and that's still where I continue.

Wow. And then part of your, your bio and your story is you went through a season of just some personal challenges, sort of burning, burning out like a motherboard along the way. Yeah.

Oh yeah, I, always, have always been someone who says yes to every new challenge that arises. And so, well, William was, a witness to this as well because when 100 men, encountered 2020, and we could no longer hold events in person. That was a big shift. I was also chair of the board of the Chamber of Commerce, which was an events driven organization.

I was also trying to run my own tech business, which no longer could make onsite calls. So yeah, burnout, is a very real thing. It's why I'm so glad that 100 men who give a damn supports, men's charities that look into, men's health and [00:22:00] men's wellness as well. But, and, and grateful that it covers.

Okay. All sorts of charities. But of course that's been, um, something that has been a driving force for me since, since the beginning. I was involved heavily in, November for , a decade before I joined, 100 Ida.

Awesome. And, and thanks guys for sharing a little bit about your story. But you know, I thought in light of that we were gonna have a fun conversation. I thought I would challenge myself with a little, a little limerick or a little rhyme. So, you know, we got, I thought it wasn't too bad. You know, one is the thespian.

Who sold body bags. I mean, you can. It's like a setup for that one, William and the other is the original IT guy who's been to hell and back. So you know what? I want a little bit of cred listeners for that. That one that was probably possibly scotch enabled. Every once in a while I explain to my listeners that some of the work I do is scotch enabled.

Mm-hmm. Hmm.

And that's what helps me sometimes be a little more creative. So listen, I love this conversation. It's super, it's super, it's inspiring. So tell me, 2025, you've already funded two [00:23:00] charities locally. Who were those charities this year?

The charities this year that have been funded have been Domestic Violence Victims Alliance and Strong Start. So Domestic Violence Victims Alliance is, providing, clothing and, housing needs to women who have escaped violent partners.

Wow.

also emotional support.

And also emotional support. And, strong start helps, children with literacy goals because the, and the thing about literacy is we have to start out with learning to read, but then we have to read to learn.

And if you miss that gap, that bridging point,

Yeah.

it's a downhill trajectory. So, charities are very important.

Wow. And you know what I mean? I will say that I. Resonate with both of those charities Historically, my mom raised a bunch of ragtag boys on her own because of some domestic challenges that we had when I was young. in addition to that, I had a significant speech impediment as a child and actually struggled to read for many, many [00:24:00] years.

Probably have my old dyslexia still, but. That was a challenge for me, and it was a challenge in school because I couldn't read very well and I had difficulty speaking and I had to go to therapy and a lot of different things had to happen. What I do today is really disconnected to who I was growing up, which is a sort of part of my journey.

But first of all, again, it's interesting to me. Both of those charities I could absolutely get on board and resonate with immediately. I could, I could give a hundred bucks to that gentleman

So now that you have, now that you've overcome those challenges, now that you're able to speak with your voice, can we count you as another man who gives a damn?

Hey, you could count me as the hundred and first man, man. Who gives a damn? I, you know what? I wanna give a shit, actually.

And, and I'm seriously, I wanna get, I wanna get connected with you guys in the local community. I love what you're doing and, uh, I know you got this big event coming up. Maybe, you know, in July, it's July you said.

Yeah. July 17th.

Okay, so you know what, I, I think I might be on a golfing week, [00:25:00] but, but if not, I'm, I'm going to, I wanna, I wanna partic, I do wanna participate.

And if you would have me and, and let me in your fold, which by the way is a dangerous, it's a dangerous decision, gentlemen, but if you were to have me in, bring me into your fold. I would love to be part of this movement in my local community. And again, if you're listening in, I don't care where you're in the world right now, listen, you gotta convert your, give a shit into.

Action. Because here's the challenges, is that we all have this idea that it's the thought that counts. I want to tell you frankly, that's just bullshit. It's not the thought that counts. It's actually the action that counts. It thought, it starts with a thought. That's awesome, but it's the action that counts.

And again, if you're listening in, you can think about wanting to contribute. You can think about wanting to do something in your community, but you've got to activate that idea. What I love about what you guys are doing, guy, uh, William and Adam, is you're activating, you got off your ass. You call the group of people together who clearly are [00:26:00] responding and you're bringing these people together and you're, you're bringing community together.

You're challenging people about what? Investing in our community and, you know, again, so many of us bitch and complain about the problems in the world. But you know, it's like going to the baseball game. I don't go to baseball again 'cause I hate it, you know? But at the baseball game, the guy behind me can bat better, run better, and feel better than everybody in the fucking field.

The problem is he can't get his hot dog out of his mouth to get out and play the game.

Yeah.

What I love about you guys is you've gotten the hot dog outta your mouth, gotten out of the stands, and you're playing the game. And to me, there's nothing more impressive than that. I. I really wanna thank you for the contribution you're making to the local community.

I appreciate what you're doing. We we're just meeting for the first time, but I am, I'm super excited about the possibility of connecting with you guys and another bunch of men who give a damn and saying, Hey, what can we do for the sake of our community? Because. I have benefited from [00:27:00] social investment in this community.

I, I used a food bank as a child in this community, I have benefited by the goodwill and gesture. I had a big brother in the Big Brothers association growing up. I had two of them all, and they invested in my life and now it's time to give back. I get back in lots of ways, but I wanna get on board with this thing.

And again, I'm gonna challenge you. If you live in a community, go online and look it up. Is there a hundred women who care? Is there a men, a hundred men who care? Is there a hundred men who give a damn in your local community? And if there is, get off your ass and get involved. And if there isn't. You gotta find William.

You know, I think it's a hundred men who give a damn.org and say, William, how do I do this? You gotta connect with Adam and say, how do I do this in our local communities? Because we gotta take responsibility for our communities. No government is gonna come and fix these things. Gentlemen, I don't think that's gonna happen.

If the most someone has ever done is change their profile picture to a black square or put a little frame around the photo, that's not enough.

[00:28:00] No.

It's time to step up.

Time to step up. Absolutely. So tell me, what does the next year look like? William, what's on the agenda for a hundred men who give a damn? What is, what's gonna happen in 2025 and 2026?

Well, we've stepped up our social media, so I'm hoping for more members. I'm hoping for action there. If we could crack 200, that would be awesome, but, I'd be happy to be one 50 as well. So, you know, the bigger the, population we have in the room, the bigger the big check and, I really want to make that much more of a difference in the community.

Freaking awesome. I love it. Adam, where do you, obviously you, in partnership with William here, you've got similar goals, but what, what do you, what do you wanna see?

Very similar goals. I also really look up to the 100 women who care in our region. They're doing exceptionally well. And uh, we were at their tenure anniversary as well, and I was kind of blown away because they had more panache than we do. So I feel like 100 men. We're we [00:29:00] got a step of our panache.

That's what I see for the next

Okay. Hold, hold on. Whoa, whoa, whoa. This word is just way beyond me, Adam. Okay. How did, what, what, what kind of panache do

A little, a little style, a little jina seis, a little something that just makes it sparkle a little bit more.

Dude with a voice like yours and a mustache like that, there's no woman out there with a voice like you and a mustache like that. Adam, who's got pan? Who's got panache? Like that brother? I,

All right. Well, I'll take that as a vote of confidence for more, um, video promos

no. And all of, and by the way, I think I belong in the a hundred minute. Give a damn. Because if all of the other 98 men are follicly challenged, like we are

yes.

we are good to go here. This is, you know, you lose your hair, but you gain your ability to, to, to connect with the community. I think that's a great, that's a good byline.

Yes.

That is so awesome. So, listen, I love what you guys are doing, and again, I'm sure you're figuring this out from the conversation. And I, here's what I wanna say to you, and take this in the spirit, it's meant, gentlemen, I wanna [00:30:00] thank you on behalf of our community. Okay. I was a benefactor of great men.

And women who have given to this community over the years. Okay? And so I wanna thank you on behalf of all the people that you are gathering funds for and investing in this community. I wanna say, you know what it actually, this is, this is actually what our world needs. This is what our community needs.

You know, listen, government will come with policies and they're gonna do stuff, but at the end of the day. We also have a responsibility and we can't just wash that down to somebody else. And what I love about you is that you're not abdicating your responsibility to others. Gentlemen, you're saying, I have a responsibility and I have an opportunity.

I have a leverage point. I can leverage that for connection and community. I have an ability to bring people together. I can use the skills that I have, whether it's in IT or marketing, or as an exhales angel. That's another story. Body bag salesman, whatever it takes. But I wanna thank you on behalf of the community because I actually think this is what, this is what real community is all about.

This is what true [00:31:00] community is all about. You know, communities aren't just these false, I I sense of identity that we have. 'cause we live in a neighborhood. True community is actually the investment that we make in one another in our fellow man or woman or child in our community for the positive benefit of others.

And I just wanna say on behalf of the local community that I have been a benefactor of the goodwill of others in, we, we need more people like yourselves and the other 98 and the other people and the women that care. And so I really appreciate the investment that you're making. You could go and do lots of other things with your time and energy, that's a choice.

And you're applying your time and energy and skills to something that has tremendous value. And at the end of the day, this is what, to me, living unmodified is all about. It's living our unique selves for the positive benefit of others. And so I just wanna thank you on behalf of the local community, the community I live in, the community you're investing in, and you've invested in for years.

And I never even knew you existed. And now I know you exist, and I want to [00:32:00] get on board and figure out how I can be of help. I can definitely bring a hundred dollars from my wife's bank account every time I come. I guarantee you, I can bring a hundred dollars from her bank account and maybe even a hundred more from my bank account.

We don't ask where it comes from.

it doesn't matter. And my dog has a bank account too. And by the way, he's a very generous giver. It is so awesome. So let me ask you, I, here's what I want you to do as we wrap up.

Hmm.

If you could give, and I'll get individually, I'll call on you. I'd like you to just think about this. If you could give one challenge to people listening, what's your challenge to them?

What would be your provocation to them as they consider this conversation and ask what they should do? William, I'm gonna start with you. What, what would you want people to take away from this sort of ragtag conversation that we've just had?

Well, to echo what you said, show up. Whether it's at, a hundred men meeting, a hundred women who care, show up. If it's, volunteering at local charities. Show up. Be [00:33:00] there. There's so much need out there. There's over 3000 charities that are registered in the Waterloo, region alone.

And now mind you, some of those are church churches and such, but that still is a lot of need out there. A lot of want, and, my, my urge is just be there, show up. And, again, if, if we could grow our numbers, we can make more of a difference in the, in the local community.

appreciate that, William. Thanks very much. Adam. I'm gonna give it over

Yeah. So, I'll echo, briefly William's statement of show up. Absolutely, that's important. , But what I would say is most important for you, if you're not sure where to start, is just start.

Hmm.

maybe you're not ready to give a hundred dollars every quarter. Maybe you're not ready to join a hundred men who give a damn yet.

So just find a charity that you care about that matters to you, that maybe impacted your life or maybe impacted your friend's life, or [00:34:00] your sister's life or someone's life, and give a hundred dollars to them. How does that feel? Sit with that for a minute. How does that feel? And if it feels good, then join us.

Hmm. Great provocation gentlemen. I really love it. And as you're both talking, I'm thinking about, and I'm going to bastardize the quote a little bit, but Martin Luther had this really interesting idea, Martin Luther King Jr. Where he talked about this idea of this, this generosity, this sort of a radical generosity that we ought to express.

But what he said one time in his speech is that we should not be generous by proxy. And, and I think this is what I love, I guess, about the conversation is sometimes we're generous by proxy, you know, and we, we, we, we, we've sort of, sometimes I've even done this, I've used my money to keep people away from me.

Mm-hmm.

I've given, but actually the gift has been [00:35:00] to keep people away from my door.

Mm-hmm.

What I get, the sense here is, is that you guys have figured out an idea and something you're passionate about is we're not gonna be generous by proxy. We're gonna get involved, we're gonna get dirty, we're gonna invite people, we're gonna listen.

We're gonna care. We're gonna find another a hundred men who give a damn. And we're going to not just be generous by proxy. We're not just gonna. Give over here and let someone else figure it out. We're gonna get in the trenches and figure out how do we partner with people that we can have a sense of connection to.

It's grassroots, it's connection, it's all those things. And that's why I think it's so wonderfully brilliant. And I know, you know, it's wonderfully brilliant and I'm sure you hear this all the time, but you know, I, I've done a lot of charity work around the globe and I will tell you this, I am so glad.

I found you on Facebook. I am so glad that you guys have cracked the Facebook code and that Mr. Mark Zuckerberg Meta, who is usually Meta for Evil in this case is Meta for [00:36:00] Good. And I am glad I found you Doom scrolling at 4:15 AM And William, yeah, go ahead Adam.

You, you've abs Tim, you, you hit the nail on the head with, uh, the keyword there was. We listen because that's what our meetings are, is we show up and we listen to three charities, tell us why they matter and every guy in that room sits down and thinks for a moment of the three charities I actually listen to,

Yeah.

who do I want my money to go to?

It's a measure of your agency to say, I give a shit. Right here, right now. This is where my money's going.

Yeah. I mean, I, I love it. That's so awesome. Okay, so they're gonna find you guys. It's a hundred men who give a damn.org. What a what? A very simple URL. Good, good catch, William. I like it. How do they email you? We already told this. Where, how? Hey, William, if they're gonna email you, what are they emailing?

Info at 100 Men Who give a damn.org.

I thought your name when I first emailed you, I thought the guy's [00:37:00] name is Info. That is amazing. He, he must be German Info. Uh, info.

that's 1 0 0 Men who give a damn.org.

Info at 1 0 0. Manu Give a damn. Adam, do you have an email there or

Yes, you can reach me at Adam at 100 Men Who give a damn.org.

What not? Info two at, come on here. We should have had in admin at.

We can't have everything perfect from the get go.

We should have had admin at 100 men have given him. Gentlemen, thank you so much for the generous gift of your time. And, my hope is that this conversation is gonna stir people in their local communities. My hope is gonna stir people in this community, and we get a chance to get it out in the next little while.

You know what? I, I just have great faith for what that could do. And, definitely as we finish up, my challenge to you listeners are, you know what? Don't wait for another a hundred men or women to give a damn. Be the one person who gives a damn. Be the one person who gives a damn or gives a shit about some stuff in your local community, and start there.

As Adam said, just start. [00:38:00] And if it's only one person who gives a damn the start, that's great. Then it'll be two and then it'll be three, and then it'll be a thousand, and that's the way we're gonna actually make an impact in our communities. Again, if you listen in, you listen in for a reason. Thanks for listening in.

Do me a favor, DM me on social media and let me know. What you're doing with this conversation. And if you want to become a body bank salesman, you can also in, you can send info at a hundred minute, give a damn and figure out how to do that. You can also email me at tim@unccommodified.com if you want to, if you wanna look me up, and I'll get you connected with these gentlemen or someone else in your local community around the world, if that's where you wanna express your generosity.

Thanks for listening in. Cheers. Have a wonderful day.

Thank you, Tim.

Cheers.