the UNCOMMODiFiED Podcast
WE ARE ALL BORN WITH THE WONDROUS POTENTIAL TO STAND OUT FROM THE HERD AND LIVE A SIGNIFICANTLY IMPACTFUL LIFE- SO, LET’S START RIGHT NOW! the UNCOMMODiFiED Podcast … an Unusually Provocative Guide to Standing Out in a Crowded World
the UNCOMMODiFiED Podcast
It’s time to FLOURISH: UNCORKED with SUZANNE TAYLOR-KING
In this raw, spirited, and profoundly human conversation, Tim Windsor and Suzanne Taylor-King crack open the truth about flourishing in a world obsessed with appearing successful rather than becoming whole.
Suzanne takes us on a journey through eudaimonology, Stoic philosophy, positive psychology, entrepreneurship, inner demons, inner “diamons,” and the audacity required to grow. The episode pulls no punches, provoking listeners to confront their distractions, their self-deception, and their fear of owning both their brilliance and their limitations. Together, Tim and Suzanne explore why flourishing is not about chasing happiness, polishing perfection, or pretending you have it all figured out. It is about radical self-honesty, embracing the flaws we hide, and admitting what we are and are not meant to do.
Listeners will walk away with a powerful reminder: the path to flourishing begins by turning inward long before you try to succeed outwardly. Suzanne’s story of wrestling with imposter syndrome, owning her strengths and weaknesses, and expressing her creativity unapologetically, including through her wildly clever persona, Evelyn, becomes a living demonstration of her philosophy. She challenges us to drop the armour, stop performing, and build a life and business that emerges from authenticity, not expectation.
Tim pushes the conversation further, provoking listeners to confront the parts of themselves they have caged, silenced, or sanitized for the world’s approval.
This episode not only inspires, but it also provokes. It asks listeners to examine the voices inside them, to question the “oughts” and “shoulds” that still shape their choices, and to dare to bloom rather than blend in. The challenge is clear: step into the work of becoming the truest version of yourself, because flourishing is not accidental; it is intentional, courageous, and often uncomfortable. Yet it is the most important work any of us will ever do.
Tim Windsor
the UNCOMMODiFiED Podcast – Host & Guide
tim@uncommodified.com
https://uncommodified.com/
PRODUCERS: Alyne Gagne & Kris MacQueen
MUSIC BY: https://themacqueens.ca/
PLEASE NOTE: UNCOMMODiFiED Podcast episode transcriptions are raw text files and have not been proofed or edited. They are what they are … Happy Reading.
© UNCOMMODiFiED & TIM WINDSOR
What if the greatest war that you'll ever fight isn't out in the world somewhere, but it's inside you? A war not against politics, pandemics, or people, but against your own apathy, your own distraction and fear. What if the real battlefield is in your mind and the real victory is measured not in comfort or convenience at the end of the day, but in courage and clarity? We live in an age obsessed with happiness, yet allergic to discipline, where good vibes only has become the modern sedative for a soul that was designed to step into greatness.
We've confused fleeting pleasure with real purpose and we've silenced the whisper of our inner diamon, that fierce unrelenting voice that calls us to rise, to grow, and to become. In this encore conversation, we're imbibing the ancient wisdom of eudaimonology and stoic philosophy, not as intellectual curiosities, but as survive and then thrive tools for a world that's forgotten how to flourish. Because true human flourishing isn't about feeling good, it's about becoming good.
And if you dare to listen closely, you might just hear that inner voice, your inner diamond reminding you, you were never meant to just exist, you were meant to flourish and to exceed. Hey, my friends, welcome back to the Uncommodified Podcast. I'm Tim Windsor and today my guest on the show is Suzanne Taylor King. Suzanne, welcome to the show.
Suzanne Taylor-King (01:24.374)
Well, I loved your opening salvo. Fabulous. Absolutely obsessed with you and how you describe things.
TIM WINDSOR (01:34.557)
my gosh. Well, listen, this is going to be a lot of fun for those of you who follow my world and Suzanne's world. I had the privilege of being on Suzanne's podcast a while ago and we've connected several times since. She has an amazing world that we're going to braille into tonight and sort of figure this out, which is kind of exciting for me. Now I'm doing something a little different and I never told Suzanne I was going to do this. So, you know, she's, she's going to have to go on the fly, but she's pretty good at that. I'm not going to introduce Suzanne tonight. I'll tell you about my experience with Suzanne throughout the show.
But Suzanne, if you had to introduce yourself to somebody, because you are a very amazingly complex woman, how would you introduce yourself to somebody you were just meeting for the first time?
Suzanne Taylor-King (02:10.904)
Mmm.
Suzanne Taylor-King (02:16.524)
I would say I guide entrepreneurs to the simplistic way of growing their business through technology and trusted relationships.
TIM WINDSOR (02:33.499)
Well articulated. What else needs to be said? I love it. Now, of course, we should celebrate that amazingly synthesized bio with a drink. And of course, I always like to have a drink. So what are you drinking?
Suzanne Taylor-King (02:44.554)
okay. Yeah. Tonight is a Hendrix gin and tonic.
TIM WINDSOR (02:52.141)
you know what? Hendrix, my favorite gin actually. Okay. Yeah, I love Hendrix gin. And now I'm having a 10 year old Tani port. You know, I just like to say the word because it makes me feel sophisticated. I'm going to have a little, do you like port? port is a great drink. Cheers to you, my friend.
Suzanne Taylor-King (02:54.53)
Really? Well, cheer.
Suzanne Taylor-King (03:00.173)
Mmm.
Suzanne Taylor-King (03:04.374)
It sounds sophisticated.
I do not.
Suzanne Taylor-King (03:12.206)
Cheers. Cheers.
TIM WINDSOR (03:16.684)
I'll tell you a story later about about martinis made with Hendrix Jinn and the airport Toronto with a famous celebrity one time. I'll tell you that story. That's an interesting story, but we won't go there right now. Okay, so here's what I want to tuck into. So you and I were chatting and saying, okay, what are we going to talk about? And you come on and I don't even know, by the way, if I'm saying the word right, because I love it when somebody says, well, let's talk about this. And I got to go Google it because I'm like, what the hell is that?
Suzanne Taylor-King (03:21.805)
Okay.
Okay.
TIM WINDSOR (03:44.721)
So I think based on my best Googling that it's eudaimonology. Am I close?
Suzanne Taylor-King (03:44.826)
Yeah.
Suzanne Taylor-King (03:48.355)
Mm-hmm.
Very close. I say it you, you, you, you, you, you, you, you,
TIM WINDSOR (03:56.945)
You.
TIM WINDSOR (04:04.04)
Yeah.
Suzanne Taylor-King (04:19.758)
Well, there's so many similarities here between Stoic philosophy and positive psychology and human flourishing and being a business coach, seems like a strange word to use to describe yourself. But I really noticed throughout my entrepreneurial journey, which is the 40 years, we're not going to talk about that, but I will say that each different business
that I've owned or started or helped someone start, it was always about who I was being as a person, not only for myself, but for those people that I was guiding, coaching, consulting with. And I thought this has to be part of that next evolution of my brand to really stand in that. And I remember my branding person,
my person that was helping me design my website, you know, five or six years ago, I just launched a new one. But they all said, no, you can't call yourself that. Nobody knows what it is. And that made me smile and say, yes, I'm totally doing that. And that's actually what attracted me to you live on a coaching call with my group that I coach.
I was searching LinkedIn and I was like, this is how I pick people to connect with. And I found your profile. Look, I got to go back and find the recording because it's right there. Screen share and everything. And I said, this guy, see how he calls himself a provocateur? Nobody's brave enough to do that. And then I clicked to your website and I said, guys,
Do you see how this guy and I are going to get along, have an incredible conversation, and I'm reaching out to him right now in front of all of you to show you how easy this is.
TIM WINDSOR (06:27.443)
Well, first of all, I love that and I love that you did that because it has led to a series of really wonderful connections. Obviously, you and I have connected a couple of times since, which has been amazing, and I've connected to some other people in your network. So I love how this sort of, you're a little bit of a web weaver, which I love. You are really good at that and you connect people and you understand how this all works. so I want to get into this idea of how does
Suzanne Taylor-King (06:31.511)
Yeah.
Suzanne Taylor-King (06:35.607)
Yeah.
Suzanne Taylor-King (06:46.67)
I like that.
TIM WINDSOR (06:56.635)
So when we think of human flourishing, so why do you think that, or maybe I should rephrase the question, do you think that humans have forgotten how to flourish?
Suzanne Taylor-King (06:58.734)
Mm-hmm.
Suzanne Taylor-King (07:11.054)
I think there's different priorities now compared to 20, 30 years ago because of social media and just looking at my son who's in high school compared to when I was in high school. I didn't have anyone to compare what I had or who I was to except the most popular girl in my class.
So I think it's harder for people now to really stand in what they value for themselves without looking at other people. And I think that's one of the things that stood out to me with the idea of being a happy person, but maybe still a high performer and expecting more for yourself. So can I still be happy and flourish where I'm at now if I want
more, if I want to do more, be more, accomplish more. And that was really the question I was struggling with a couple years ago. And I think I haven't figured out for myself, but I noticed that so many of the entrepreneurs I was working with are struggling with the same thing.
TIM WINDSOR (08:26.439)
Yeah, you know, and that's a pretty evil journey when you think about it because when you're always questing for something that you feel you can't possess or you're questing for it out of a need because you need to make it happen so that it plugs in and fills something inside of you, that's a fairly wicked journey when you think about it. And it creates a subset of really, really bad behaviors, decisions, all the things that come with that.
Suzanne Taylor-King (08:30.862)
Mm-hmm.
Suzanne Taylor-King (08:43.79)
Mm-hmm.
It is.
Suzanne Taylor-King (08:53.496)
Yeah.
TIM WINDSOR (08:53.551)
And there is this classic struggle in the human psyche. mean, I suppose it's sort of within this word that we're looking at. So we have this idea of the inner diamon. I'm more acquainted with the other part of this, probably the inner demon, the diamon. I don't know what we call that. yeah, the demon. Man, man, I got that classic struggle going on in me all the time.
Suzanne Taylor-King (09:05.806)
Mm-hmm.
Suzanne Taylor-King (09:11.788)
Yes.
The demon. The demon. Yeah.
Suzanne Taylor-King (09:20.47)
Yeah, yeah, they're right here. Like, blah, blah, blah.
TIM WINDSOR (09:22.387)
Yeah, exactly. I got one little here. In fact, I feel like I got many on the one side of the evil creature. I don't know what happens here. But there's a classic struggle that's happening. And you're wrestling this in your own personal life, trying to figure that out. You're helping entrepreneurs sort of wrestle that whole struggle so they can find themselves. Why is that so critical? And why is being honest about this struggle maybe part of the important part of the journey?
Suzanne Taylor-King (09:28.694)
Yeah. Yeah.
Suzanne Taylor-King (09:35.566)
Mm-hmm.
Suzanne Taylor-King (09:50.583)
Hmm. Well, I think that's a twofold question. I think it's important because if we're going to serve others and we're going to get paid for that as entrepreneurs, that's who I help is entrepreneurs, founders. But if we're going to do that, I think in order to be that person for others, we have to be the best version of ourselves. I'm not saying I'm perfect.
But I am willing to hold up the mirror and look at where I'm not doing a good job and say, hmm, I suck at that. Let me hire somebody to help me with that because full transparency, I'm not a details oriented person. I'm a big picture vision thinker. So I struggled for years beating myself up over not getting details done. Well.
when I finally admitted to myself that, you're just not a details-oriented person. You don't like the details. You don't want to do the details. All of sudden, freedom opened up for me. But I fought that for so long. And I remember the first time I helped someone else see what they were good at, what they were not good at, and all of a sudden, freedom.
opened up for them as soon as they admitted the things they don't like to do and the things that they're not good at. And I like the analogy of if you do a really bad job at cleaning your house or you just don't ever do it, your choices are get good at doing it or hire a cleaning lady.
And if you're not willing to pay the couple hundred dollars for the cleaning lady, you don't value someone else doing it for you. So you learn to do it yourself and you learn to do a good job at it. And I think the entrepreneurship is very, very similar to that.
TIM WINDSOR (11:58.311)
Yeah, it's a choice.
TIM WINDSOR (12:02.855)
Yeah, it is. Yeah. You know what, by the way, I think we should have another drink because this is what I found out recently in my shows. We get talking and then I'm the only one who gets to drink because I ask all the questions. That doesn't work very well.
Suzanne Taylor-King (12:10.408)
okay. Evelyn would approve, by the way. Yes.
TIM WINDSOR (12:17.107)
Evelyn, we're going to talk about Evelyn in a second. Evelyn, I have a serious little bit of a crush on Evelyn, so we'll have to talk about that later. But that'll take us in a very different direction. But you know what is interesting to me? Because what you just said to me, what I'm hearing you say, is that part of flourishing is actually embracing your flaws. It's also embracing your limitations.
Suzanne Taylor-King (12:23.705)
Okay. Okay.
Suzanne Taylor-King (12:34.543)
Mm-hmm.
Suzanne Taylor-King (12:38.575)
Yeah.
Yeah.
TIM WINDSOR (12:42.547)
And maybe that's part of the challenge around the subject matter in North America, particularly maybe for us, is that so to flourish, I have to become comfortable with who I am and who I'm not. I have to be able to say, I do this well and I can suck at that. That's not, I'm not good at that. But embracing that is a really difficult journey, particularly in that entrepreneurial world. And, you know, and because
Suzanne Taylor-King (13:02.671)
Yeah.
Suzanne Taylor-King (13:09.711)
Mm-hmm.
TIM WINDSOR (13:11.955)
Part of it is you've got to look all buttoned up. You've got to have it all buttoned up. You've to pretend you've got it all figured out so that you can go out and make your pitch and people can believe all. You can believe your bullshit and so can everybody else. So part of flourishing is embracing that part of us that is imperfect in nature, which is so, so difficult.
Suzanne Taylor-King (13:16.397)
Yeah. Yeah.
Suzanne Taylor-King (13:33.551)
Yes, and I think that's where imposter syndrome comes from. And everybody says, just be authentic, just be authentic. Well, if you're going out into the world, whether you're networking or posting on social media or interacting, and you're faking who you are, I think people can tell and they can feel it.
and maybe you're pitching your services or maybe you're trying to get clients. And I always emphasize the get. I don't think you get clients. I think you create them and that, that we could go down that route too, if you want. But I really feel as though imposter syndrome comes when you're not really admitting who you are and being okay with it. And.
Part of that for me was really looking at my own story and where I came from in this entrepreneurial journey, the mistakes that I made. And I really remember the day that I realized that I had made more mistakes in the six different companies I've started over the years. And those mistakes were...
actually what made me a better coach, consultant, mentor. So take all the success that I've had with different things. If it's the mistakes and the failures that actually make me good at what I do, I have to be okay with them. I have to own them. I have to tell the stories and some of my most popular content.
is when I say, I used to do this and it was a total nightmare and this is how I fixed it. And it took a lot to get to the point where I was okay with letting people, you know, kind of see behind that facade of successful. But that's actually what made me more successful when I did that.
TIM WINDSOR (15:53.085)
Yeah, it is amazing how attractive humanity and understanding that we are flawed individuals who have lots of greatness. But there's something freeing in that. And to your point about the mistakes we make, I think it might have been Benjamin Franklin who said, if it hurts, it instructs, which...
Suzanne Taylor-King (15:58.019)
Mm-hmm.
Suzanne Taylor-King (16:05.219)
Yeah. Yeah.
TIM WINDSOR (16:16.133)
I really love that quote because I think that's the wonder of being hurt and failing and falling is there is instruction, there is learning that comes, lessons that come and that failing that can never come in the success that we have. And that to me is really an awesome part of the human journey too. And you're bringing all this into the world where you're helping people sort of catalyze their futures and try to figure out how to find that path.
Suzanne Taylor-King (16:34.264)
Yeah.
TIM WINDSOR (16:44.271)
you're suggesting that the path to find that preferred future is through understanding and being honest about who we are and who we aren't today and then mapping our way forward ultimately.
Suzanne Taylor-King (16:57.517)
Yeah, because we can't really connect the dots going forward, right? So we have to be willing to look at the past and connect those dots. And I remember along my entrepreneurial journey as a coach, I took so many certifications, so many, it's obscene.
the amount of classes, certifications, and I don't even mention half of them because they're not important, but why they are important is because they led to the next one and the next one and the next. And I can look back now and say that one of those things I studied opened the door for the next one.
And my gosh, it totally makes sense now. But when it was happening, I had no idea what I was doing. I was just kind of following breadcrumbs and learning what excited me or made me happy in the moment.
TIM WINDSOR (18:13.671)
Yeah, I mean that and that ability to wander and to and to and to be okay in that wandering journey is extremely difficult for most people. I mean, I think about my own experience and the people that I work with and you know, they they definitely lock down their world and as much as they believe they want to innovate and do wondrous things, many of them have lost the ability to be
Suzanne Taylor-King (18:16.738)
Yeah.
Suzanne Taylor-King (18:21.806)
Yeah.
TIM WINDSOR (18:43.603)
perplexed and to wonder. And there is, I think there is a power in perplexion. I really believe so often in my own life and I think in the people that I work with, it's not until somebody sits back in their chair and sort of rubs their chin in a perplexed moment. Until that happens, nothing
Suzanne Taylor-King (18:45.069)
Yeah. Yeah.
Suzanne Taylor-King (18:53.24)
Hmm.
Suzanne Taylor-King (19:04.654)
Yeah.
TIM WINDSOR (19:12.165)
really wonderfully new can be born. But being in a place of feeling perplexed assaults everything about who we believe we have to be in the room. Because what we have to be in the room, we think for many people, is the person who's got it all buttoned up and figured out. So being perplexed, musing, not knowing is soul crushing for most people. But in fact, I would say that based on
Suzanne Taylor-King (19:23.919)
Mm-hmm.
TIM WINDSOR (19:39.655)
the philosophies we're talking about, it's actually so releasing if we really understood it.
Suzanne Taylor-King (19:44.623)
I think so. I think it's one of my favorite times. I remember learning my five top character strengths when I was studying positive psychology. This is well before I even knew what stoic philosophy was. And I learned these five top traits of mine. And number one,
was love of learning. And I was like, of course it is. Of course. And then humor, compassion, and the next two kind of change over the years, but there was a freedom in the learning about myself. And that became a little bit of an addiction.
for a while, know, assessments and self study and, know, from human design and numerology, life path numbers, Chinese astrology, and every corporate assessment that there is. And then now with AI, taking all of those assessments and putting them into one giant report about myself and being able to read it objectively.
and being fascinated with the wonder that is the unique genetic makeup of me.
TIM WINDSOR (21:22.163)
You know what, mean, first of I love that. I I think that so many people, their ability to be fascinated about themselves, their ability to live with a sense of wonder and awe about who they are as humans, it so very much fights in the face of all the things that I think that maybe we were raised to believe or, you know, sort of this false sense of humility or whatever that happens with us.
Suzanne Taylor-King (21:30.147)
Mm-hmm.
Suzanne Taylor-King (21:35.662)
Yeah.
Suzanne Taylor-King (21:40.729)
Yes. Yes.
Suzanne Taylor-King (21:47.001)
Yeah.
TIM WINDSOR (21:47.803)
And of course, there's a balance with all this stuff, but I do think that that's really hard for us to settle in to that feeling of wonder and awe about who we are as humans. And I do think that that gets in the way. you, stoic philosophy, tell me how this all sort of connects in here and what is it about stoic philosophy that sort of, that really has grabbed a hold of you and how do you see it helpful to you and maybe even some of the people you work with?
Suzanne Taylor-King (21:57.753)
Mm-hmm.
Suzanne Taylor-King (22:13.539)
Well, again, I was in another certification, a life coaching certification. And then it was called Optimize with Brian Johnson. Now it's called Heroic. And I was part of his first class of coaches. I think he's had over 25 classes of coaches now. And he mentioned often the classic work.
of Epitetus and Seneca and I was like what what's the deal with this like I was just curious and down a rabbit hole I went of different book summaries and you know that led to finding Brian Holliday who you know has written some incredible works and I sat and read the book The Obstacle is the Way.
And I just, it was almost like an out of body experience because all of those mistakes was actually the path to doing what I was meant to do with my life. I really leaned into reading a passage in some,
Stoic philosophy book every day and looking at the lessons from the past and how they align with the lessons of today. And so many of the lessons of Stoic philosophy line up with the lessons of positive psychology. And that's actually where positive psychology came from originally was this idea of
eudaimonology, eudaimonia, and eudaimonia translated is human flourishing. That's the mission of positive psychology. I started seeing all these connections with the things I was studying. So it really just made sense for me to lean into it.
TIM WINDSOR (24:28.787)
So I mean I love the journey that you've been on and obviously you're on your own personal journey you've got you know you've developed a really great business model around this that you engage with people but more than a business model it's really just who you are which which is what I partly what I love about that because you know when we got it when we got to reinvent ourselves for our business that doesn't usually work we we can
Suzanne Taylor-King (24:44.377)
Yeah. Yeah.
Suzanne Taylor-King (24:49.229)
No, no, tried that. Tried that, work.
TIM WINDSOR (24:51.155)
break it so long, yeah, it doesn't work. And that's the challenge of settling in, I think, again, to settling in to your own skin and really being able to say, is who I am and I'm good with it. And again, all of my wonder and all of my flaws and my inner diamond and my inner demon and trying to balance those things or understanding that this is the classic tension we all live in. So I love it.
Suzanne Taylor-King (24:57.711)
Mm-hmm.
Suzanne Taylor-King (25:04.089)
Yeah.
Suzanne Taylor-King (25:11.629)
Mm-hmm.
Suzanne Taylor-King (25:17.487)
Yeah.
TIM WINDSOR (25:19.795)
Now let's bring Evelyn into this conversation here. We're going to go everywhere. So you recently have... So did you create Evelyn or did Evelyn create you?
Suzanne Taylor-King (25:22.135)
Yeah, yeah.
Suzanne Taylor-King (25:32.559)
I definitely created her. I think that I was looking for a writing outlet and one of my AI mentors said to me, how about creating a persona? And I was like, ooh, that sounds like fun. And I've always had a secret desire to be on Saturday Night Live and embrace my, you know,
TIM WINDSOR (25:35.453)
Okay.
TIM WINDSOR (25:50.865)
Yep. Okay.
Suzanne Taylor-King (26:02.287)
comedy skills and improv. So I thought, hmm, how could I report on AI news and use what I'm learning and staying up on, which believe me is very difficult to stay even remotely caught up with AI. I recently read that AI is moving at a pace that's like,
every 10 days it advances a year's worth of learning. Like, okay. So I was gonna attempt to do a newsletter for the person who really didn't know a whole lot about AI. And when I thought about the persona to write the newsletter, the easy path would have been an AI news reporter. And I thought, no, I want this to be funny.
and I want it to be fun and I want it, huh, to have a cocktail recipe in every issue. And I thought, well, that's kind of weird and different and I love it. So I said, who is this person? Well, she's me at my bravest. She's part my mom. She's part 50s housewife.
and she writes slightly tipsy so she doesn't care what she says which makes her even funnier
TIM WINDSOR (27:41.299)
Okay, just and purchase
Suzanne Taylor-King (27:43.853)
Which I don't write slightly tipsy, just so.
TIM WINDSOR (27:47.345)
Well, just so you know, you should try it. Because I've tried it. I call it, so I call it scotch enabled. That's what I, so I call, I oftentimes when I'm training, I'm saying this idea may have been scotch enabled. That's what I call it, scotch enabled. So first of all, when I first saw Evelyn come out on my feed and LinkedIn, I was like, my gosh, first of all, this is just fucking clever. It was clever. And, but also,
Suzanne Taylor-King (27:51.417)
We could.
Suzanne Taylor-King (28:00.344)
Okay.
Suzanne Taylor-King (28:05.87)
Suzanne Taylor-King (28:11.939)
Thank you.
TIM WINDSOR (28:16.687)
is so wonderfully practical, provocative, but it's the persona that, Evelyn's persona is interesting because there's something about that sort of cat glass, the cat glass lady that's like makes you just wanna just step in and listen, you know? I mean, and so I love.
Suzanne Taylor-King (28:21.549)
Yeah.
Suzanne Taylor-King (28:34.613)
huh.
Suzanne Taylor-King (28:41.38)
Yeah.
TIM WINDSOR (28:45.521)
that idea of, one, love the story there, but I love the persona because it lets people experience something to your point, which is, and this is what I guess I love about the creativity of the idea. You're talking about the newest thing around, but you're actually using an image which is based in nostalgia. It is a powerful sort of elixir where you're mixing this sort of
Suzanne Taylor-King (29:02.457)
Mm-hmm.
Suzanne Taylor-King (29:07.449)
the air.
TIM WINDSOR (29:14.223)
1950s-ish, let's say, as you said, sort of this female persona from the 50s. And then you're mixing it with this message of the new millennium. And it is a really interesting interplay. And even the tones, the subtle tones that you're using in the coloring of the graphic and everything, it just breeds nostalgia. And I think what happens, I think from an emotional perspective,
It's interesting because you're grounding the newest, most scariest thing for many people in actually in nostalgia, which usually is comforting and it's grounding and centering for us. So now I don't know if you meant all this, but that's how I experience it. It's so amazing.
Suzanne Taylor-King (29:54.831)
You figured it out. You figured it I did. I did. I wanted people to recognize her, to see something in themselves. She made a reference. She comes out every Monday and she made a reference today of a 2000-ish boy band. And it was a funny little joke.
I do those, you know, with the idea that it's going to make people feel more comfortable about something that they're already feeling uncomfortable with. And I know that's what it does for me. And full transparency, she is 100 % written with AI. And what I love about that is that I'm
I'm able to program a custom GPT with the personality and then the stories and the jokes. I am able to use my creativity and say, write a newsletter about this and reference a 2000 boy band, tell a joke about this.
maybe make her slightly tipsier than normal, or reference smoking pommels in this edition. And I just think it's bred a new life into my creativity with my writing, but it's also given me a freedom to be little ballsier, to be a little braver, to be a little sassy when normally that's not considered
professional.
TIM WINDSOR (31:53.235)
Yeah, I know it is so brilliant and I hate to make this admission on my show because a few people might listen. But I wanna dress up like Evelyn, I think. I wanna channel my inner Evelyn. Because she is, she is everything. Yeah, well, I'm just gonna step into Evelyn's persona. It's just so brilliant. And I did wanna bring out because I think again,
Suzanne Taylor-King (32:00.428)
No.
Suzanne Taylor-King (32:05.839)
Mmm.
Suzanne Taylor-King (32:09.635)
Well, we can easily create a persona for you.
Suzanne Taylor-King (32:17.583)
Okay. Thank you.
TIM WINDSOR (32:23.451)
It's connected to me to the idea we're talking about. So flourishing, when I think of flourishing, I think of something that's just in full bloom, that's coming to life. When you've got something that's flourishing and it's growing, it's so beautiful to experience. You're experiencing life and replication. And often, if it's a plant, we're seeing the beauty of it. There's an intoxicating smell to it. Flourishing is a powerful word.
What I love about what you're doing with that is that you are flourishing. You're coming into your own again and again and again in your journey. And now, and you're encouraging people to do the same. And then you're also using technology and you're using, you know, the latest sort of ways to do this. And I love the way this all plays together. And it's part of your, it's a part of your brilliance. It's part of your magic. And you are, you you are, you know, if you were a
Suzanne Taylor-King (33:03.087)
Yeah.
Suzanne Taylor-King (33:11.887)
Mm-hmm.
TIM WINDSOR (33:22.661)
A male you'd be a warlock. I don't want to call you a witch, so I'm going call you a witch. You've got magical powers.
Suzanne Taylor-King (33:24.879)
You can. I've been called worse. Well, I think thank you so much. Like, I'm honored for you to say that. And I think what what this has all shown me is that being myself is actually the way. And if you try to hide, you know, that
personality, that sassiness, that bravery, because it makes others feel uncomfortable or it feels scary. I can't fully express myself if I have to edit my language, my just whole entire being. And I thought if I get to be myself here, and if I'm going to ask other people,
to put their stories and their bravery and their, you know, to charge more, be more, do more. If I'm gonna ask people to do that, I have to be willing to do it myself, period. Like, end of story. And Evelyn really, I hesitated for two hot seconds on the first edition and...
I thought, people gonna like? Nope! Don't care. I love her. And it literally was a two second decision. I started to say, are people gonna like this? Are they gonna subscribe? Are they gonna? Nope. I love her. I think she's funny. I would wanna hang out with her. I would wanna have drinks with her.
and I'm just going to do it. And I think that moment, there was a freedom that happened within me. Today was 23rd edition of her, and I'm doing it every week and I look forward to it. I think it's given me permission to show that side of myself in a whole new way.
TIM WINDSOR (35:52.947)
Yeah, it's so brilliant. And again, if you're listening and you're listening, I always say you're listening for a reason and I'm not really sure. You'll have to figure out why. What I love just about, again, this conversation, as you know, listeners, we don't rehearse these conversations. say we're to talk about this. We figure it out. I didn't even tell Susanna that I was going to ask her about Evelyn. So this is a whole other part of the conversation. And again, it's just so brilliant and it's so wonderful. And it does speak to the topic to me because
Suzanne Taylor-King (36:00.815)
Yes.
TIM WINDSOR (36:21.927)
You know, you are coming into your own still, you know, you're finding yourself, you're, you know, you, as you mentioned, you've been at this a while and yet you're still discovering those places of yourself that are easily hidden, that you, that you want to express, but you, you, there's something in your psyche that says you can't or you shouldn't or you ought not to, whatever, whatever that thing is, but you're breaking free from that. And again, if you're listening in, I just challenge you to ask you what part of your personality
Suzanne Taylor-King (36:24.207)
Mm-hmm. Mm-hmm.
Suzanne Taylor-King (36:43.609)
Yeah.
Yeah.
TIM WINDSOR (36:51.769)
is some voice inside you, maybe that inner demon, saying, hey, you ought not to, or you can't, or you shouldn't. Because maybe that's the very thing you gotta ask yourself, but why not? Because that's what the world is looking for. It's looking for, I think it is looking for the uniqueness of who we are. We're all created so wonderfully unique. If we just fall into homogeneity and we all end up the same in the end, I think we lose the magic.
Suzanne Taylor-King (36:56.44)
Yeah.
Suzanne Taylor-King (37:00.749)
Yeah.
TIM WINDSOR (37:20.445)
We lose the wonder, whether it's in our businesses, whether it's in our communities, whether it's in our world. The quest towards homogeneity, what I often refer to as the homogeneous horde, is a problem because we get stuck in there. We quest and we desire. We remain in a unique expression. We're unique by nature, and yet we're giving it up all the time. And that is maybe the biggest shame, the biggest problem that all of us need to ask ourselves.
Suzanne Taylor-King (37:21.998)
Yeah.
Suzanne Taylor-King (37:32.527)
Good.
TIM WINDSOR (37:49.555)
Can we really let our true selves out of the cage? More often, for the positive benefit of course for ourselves and others, we probably should put a caveat on there just in case I get letters, because I get letters every once in a while from people who think that I'm...
Suzanne Taylor-King (37:54.713)
Yeah.
Suzanne Taylor-King (38:05.677)
Well, I would argue that as soon as I was willing to put something unique out there into the world like that, I got approached by a major news outlet. still in negotiations for a small Evelyn column in another location, which is very exciting. Okay. And then
TIM WINDSOR (38:33.245)
Love it.
Suzanne Taylor-King (38:34.381)
Within two weeks of creating her, I got paid by four people to create personas for them, to help them lean into creating a persona for them to write from. And I remember that week of having those four calls. It doesn't take me long.
to be a detective and help somebody really figure out that persona. And then creating a custom GPT to write in that persona. And I thought that was the most fun I've had with technology and client and just the conversations to get to their unique.
Persona, tell me about your parents, tell me about your high school experience, tell me about your first boss, and like really getting to that unique voice that they wanted to speak from. Like, the two of the personas were not funny at all. They were serious, professor-like, almost lecture-y type personas. And that works for those people. That would never work for me.
So, you know, that was really a part of eudaimonology to me is being yourself to the point where you don't have to go fit in somewhere. You create the space for others to fit in.
TIM WINDSOR (40:19.539)
that's good. You know what I should say to everybody? Anything said on the show is copywritten to me. I should say that. That was really good. That was really good. That was excellent. That was really good. that's a really powerful idea about space. Because, you know, when you think about when you create space and it becomes almost like it can pull something in like a vacuum and pull it, tracks things into it. And it's really that's a really interesting thing. And
Suzanne Taylor-King (40:22.767)
Thank you.
Suzanne Taylor-King (40:26.767)
You can have it. You can have it. You can have it.
TIM WINDSOR (40:49.233)
Man, is, what a great conversation. And we could talk for days, I'm sure, but we would lose a few listeners along the way. What a great conversation. So let me ask you, if by chance people wanted to find your world and learn more about Suzanne Taylor King, STK, where's the best way for them to find you and connect with you if they wanted to?
Suzanne Taylor-King (40:56.953)
Yeah.
Suzanne Taylor-King (41:15.405)
Well, the best place now is an incredible new website that just launched last week. It's still in the final little tweaking stages, but suzantaylorking.com. Evelyn's there to subscribe to my podcast, which you've been on, incredible guest on. And so many of the people that you've connected with from my world have been on that podcast.
TIM WINDSOR (41:30.579)
Yeah.
Suzanne Taylor-King (41:41.581)
So everything's right on suzantaylorking.com, of course, LinkedIn, Facebook, Instagram, all the places. And I'm thinking with Evelyn's article that dropped today, I did a really unique image of her imaginary success on Instagram. And I think she needs her own Instagram.
TIM WINDSOR (42:09.139)
Oh, you know what that it now, now, now you're getting crafty. That's crafty. I love it. Now, I don't normally say this, but just to be clear for people, I don't usually tell people when. So it is November 10th. I don't normally give a date, but I'm going to give a date. It is November 10th. It is now at 7 15 p.m. Far past my bedtime. So I am up chatting with Suzanne Taylor King and she just told you that something dropped today. That is November 10th. This episode's probably going to air mid December ish. So we're going to.
Suzanne Taylor-King (42:13.315)
Yeah, I bet. Yeah.
Suzanne Taylor-King (42:21.369)
Suzanne Taylor-King (42:34.255)
Mm-hmm.
Suzanne Taylor-King (42:38.605)
Okay.
TIM WINDSOR (42:38.675)
We'll it out mid-December. Again, I don't typically talk about those dates, but it's good to give people some context. Suzanne, I have thoroughly, it's been absolutely delightful to collide with you in this space. And the fact that you, you know, on a whim, sort of found my world and me is fascinating, because on one level, people could assume that that was happenstance. I don't believe in happenstance.
Suzanne Taylor-King (42:55.268)
This is
Suzanne Taylor-King (42:59.411)
great.
Suzanne Taylor-King (43:05.134)
Hmm.
No.
TIM WINDSOR (43:08.283)
I think that things happen for reason. think it's reason stance. There's a reason why you and I have collided. I don't think we've fully figured it out yet, and I'm sure we will eventually, but I love the way that you look at the world. And so I want to give you sort of last word today. So if you can talk to my listeners, and you could give them one provocation regarding how...
Suzanne Taylor-King (43:25.231)
Thank you so much.
Suzanne Taylor-King (43:33.454)
Mm.
TIM WINDSOR (43:36.633)
and why flourishing and becoming more of their true self is important to them. What would you want to communicate to them?
Suzanne Taylor-King (43:45.187)
I think it's the most important work that you'll ever do. And if you want your message, your mission, your product, your offers, your journey in the corporate world to take you to life satisfaction, the single greatest thing you can do is go inward so that the outward journey makes more sense.
And maybe for some it's meditation, for others it's journaling. For me, it was learning. Learning more about the inner workings of me. And that brought a whole new level of confidence for me. That's how it worked for me. And I would just encourage anybody to really just open up the dialogue and have a conversation with yourself. Who do I need to
be in order to do what I want in this life. Because you only get one. As far as we know. As far as we know. Yeah.
TIM WINDSOR (44:50.811)
You do. Very powerful, as far as we know. But you know what, very powerful, I love it. And again, if you're listening, you're listening for a reason, do me a favor, DM me or send me an email at tim at uncommodified.com and let myself and then I can let Suzanne know how you're uncorking this idea in your life. What are you doing with it? What are you going to do with it? That's the challenge. If you just listen and you do nothing with it, that's really frankly a bit of a waste of time and you only have a finite amount of time. So use it wisely.
Apply what you've learned, challenge yourself, and find your best version of yourself today for the world around you. Thanks for listening. Have an excellent day. Cheers.
