144: Why Client Attraction Is More Than Just Energy

Attraction marketing, the energy of attraction, attraction energy... all of these terms circle around the online marketing space. But what do they really mean? Is attracting your next coaching clients really all about your energy? In this episode, Christine is answering these questions for you and breaking down the basics of client attraction for online coaches. 

You’ll hear about:

• Why attraction marketing is more than just being in the energy of attraction
• How to take aligned action from the energy of attraction 
• How to maintain consistency in client attraction, even when you aren’t feeling the attraction energy
• Why taking action is essential to attracting clients
• How the energy with which you create content can affect how it is received
• Why action + energetic alignment are both necessary for attracting and growing your business
• How to create content from the energy of attraction, even when you’re not feeling it

…and more! 

Have a question or topic you’d like to see covered on the podcast? Go to www.lifewithpassion.com/podcast and I’ll create a custom episode just for you!

Transcript

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Energy is not the only thing required for attraction marketing, and you don't have to be in the energy every time you are posting content. Welcome to Let's give visible entrepreneurs. This is the podcast where we bring you the secrets behind what it actually takes to get seen, get known and get more clients. I'm your host, Christine Amerman. And I'm sharing my best strategies from over two decades of experience as a media marketing and messaging expert, to help you expand your exposure, grow your personal brand, attract dream clients, and more, all while staying true to your authentic self and unique vision. If you're a passionate, heart centered entrepreneur, thought leader or expert looking to stand out from the crowd with confidence, you're in the right place. Are you ready? Let's get visible. Welcome to this episode, where we're going to dive in to an aspect of attraction that I don't hear talked about enough that I see a lot of my clients wondering about and struggling with. So I wanted to bring it here to you. And that is why attraction is not just energy, why attraction is more than just energy. And I'm going to give you a little hint here, I'm going to show my hand, it's in the word attraction, there's a reason that we included this word in our new programs name. Hey, also, if you've been listening, listen to the last episode, you know, we're diving into attraction marketing, what it is, what it looks like, and how you can use it in your business. Those of us who are heart centered, those of us who love feeling the energy of other people, we're probably highly sensitive, probably pretty intuitive. We may have other layer labels that we use for these things, but we feel other people's energy or in touch with our own, we have big feelings. And we love to focus on energy, and calling in the right people and being in the right energy to create things to connect with other people. And we place a lot of importance on energy, and the energy that we're in when we're in our business. And sometimes we say, Well, I gotta wait for the energy to be right. Or I didn't do it because my energy was off. And I'm here for those things. I think knowing ourselves and knowing when we're in a good headspace, maybe to connect with someone else. When we're in a good headspace to create content. I'm gonna dive into that in a minute. When we're in a good headspace to work on certain things in our business, when we're in a good body space, right? If you want to talk about being embodied, I think those things are important. And I believe they're often carried way too far to our detriment. Because when we're talking about attracting clients, when we're talking about calling people in, and having them show up as if through magic, in our lives, magic and miracles, signs, and synchronicities. Action is also absolutely key for taking your intentions to serve and turning them into results. And you might be like, yeah, Christine, I've heard that before. I know that. Stick with me though. Because we want to take aligned action, from the energy of attraction aligned action from the energy of attraction. Let's take creating content. For example, my friend, an amazing marketer, Avery Ford taught me that the energy with which something is created is the energy with which it will be received. Now normally, what happens with most people who are you know, maybe it's working their way to six figures or at six figures in business is they are creating content on the fly, showing up every day, creating the content that they feel like creating, when they feel like creating it may be under some pressure, some self induced pressure, and then they're pressing post other pressing publish. Now, so that means you've got to wait for themselves to be in a certain kind of energy. But then they feel really good about the energy that they were in when they created it, and they posted it right away. That puts you want a hamster wheel and a fast track to burnout. Because every morning you wake up going, I gotta create or I gotta flush out or I gotta finish or whatever a post, and I have to be in the right energy to do it. And it has to happen today so that I can be consistent and all of these stories that we tell ourselves so that we can, quote be in the right energy. The problem is, again, that is a fast track to burnout. What if you create content ahead of time, without that pressure and that drill Hello in May I feel kind of different without that pressure and adrenaline of it has to go up today. And then you post it on a different day, you post it on a different day, maybe you start with three days of content to ease yourself, and then maybe you do a week's worth of content, when you post it, you might not feel the same way as when you created it. But that is okay. Because the energy with which you created it is the energy with which it will be received, not the energy with which you posted it. Those are two different things. You could schedule these things, and have a post go up while you're off living your life. And this is what we're all about, right? helping you live your life with passion, while you're running a business that you love, and you're serving people in a way that you feel called to. So that's just one example of how I see people keeping themselves on the hamster wheel all of the time. Instead of most people that we work with hate content calendars, that feels really restrictive to them. That's okay, what if you create some content that can be posted, maybe when you don't wake up in that amazing attraction, I'm excited to post excited to be visible energy, but you created it when you were right. So schedule those posts out, you will create so much space in your brain and in your life. When you know when you see that you have something going up and you don't have to wake up the next day and do it. Or you have kids home sick as I just did for a whole week, or you yourself are sick, or it's a snow day, right? That just happened for somebody that I was meant to have a connection call with today, our whole day got canceled, right? And that's okay. It's how well are we planning for those things? And how do we allow ourselves to plan in a way that doesn't feel boring or constrictive or corporate, but that helps us create more freedom, create more freedom and create it at the right time, I'm not talking about getting into really complicated systems or automations. But essentially, creating a Nicole said this really well, to me, she said it more than once creating, like a riverbed in which you can flow. Like if you're the water, the riverbed, and the banks of that river give you boundaries in which you can flow. So that you're not just going everywhere and getting spreading yourself, literally, if you think about the water thinner and thinner and thinner. Like if you just pour out a bucket of water on concrete, it just gets thinner and thinner and thinner. It just goes everywhere. There's no structure to it, until it evaporates and it stops going. But if you have a riverbed, and you pour that bucket into the river better, even if it's a little creek, I have a little creek behind my house. And even if it's a little creek, it kind of hold that water and take it. So if you think about your business, as that creek or as that river, the consistency that you've been putting in, has created that flow, it's got to flow and then when you add to it, like with a bucket or with a cup, or whatever it is that you have, it can continue to carry it where you want it to go. So that really speaks to the importance of consistency. I know that this is something that when we speak about energy, people can feel a certain kind of way about consistency does not have to mean you know, showing up and grinding. It doesn't even have to mean doing something every single day, it does mean doing things over and over over time, I was just reviewing some Cloneable client answers and a mission statement for a client. And what I told her was, look, you're going to be talking about this stuff in a way that is eventually going to feel boring to you. If you do this right, it is going to feel boring to you. When we speak about energy, it's not always going to feel like the most exciting cutting edge thing you've ever done to speak to your Cloneable client. But if you have their words, and you're beating that drum, banging that drum, as people say, you might get really, really tired of it. The moment that you get tired of something bored about something if you are multi passionate, if you're creative, like you feel me I know you do. That's the moment at which people are actually starting to remember what you have to say what you have to offer, remembering whether it's for them or whether it's for somebody that they know. So what does consistency look like for you? And I think it's really really great just like we know about forming habits to create consistency in one area of your business. One area of your business rather than trying to overhaul the whole thing, pay attention to where you have been inconsistent. And you maybe feel bad about that. And where could you create like, a week's, again, three days or a week's worth of content, for example, to show up and be visible, and be attracting, and let that be a momentum booster for all the other things you want to do in your business. The thing I want you to remember from that is, it is about taking aligned action from the energy of attraction. And what you will notice, if you haven't already is that the word action is in the word attraction. The word action is in the word attraction. If you want to attract people, you need to take action. It's that simple. And I think, in this space, there are a lot of people who talk a lot about energy, a lot about energy law, and being in the right energy and just attracting from that energy, and they leave out the strategy. And I think that's one of the places where I feel like it's my mission to come in is to bridge the gap between hyper hyper strategic strategy only grind, grind, grind, and energy and energetic alignment and living your passions and living in true to your values. And not having those two things be in conflict, because it is possible for both of them to coexist. And like, I have a friend, for example, who runs a seven figure coaching business, for spiritual people very successful, beautiful heart wonderful, guess what their background is in sales. There are really good salesperson. And so that requires a lot of action. If you're going to be on sales calls, this specific type of high ticket sales, you're going to be on sales calls, you're going to be selling high ticket things. It's not waiting for the energy to be right when you have a sales call on the phone, or on the calendar, it's getting yourself into energy, when you have a sales call on the phone, it is not sitting around hoping that your energy will be right by the time you get on the phone. It is creating a state change in order to have the right energy when you get on the phone. When you get on Zoom, whatever it is. Same thing if you have an interview, there have been times when I've been having a horrible day. And maybe I'd been in tears. But it was an interview I really wanted to keep I didn't want to reschedule at the last minute. And so I use my tools, I use my favorite dance song, I use movement, I use these things to get me back into a state of feeling powerful back into a state of feeling focused, feeling grounded, feeling excited, feeling grateful. Not that I wasn't going to deal with whatever was going on. But for the moment, put it aside. Right. So take the example from my friend who teaches people who are very esoteric, very spiritual, very, what you might call woowoo to grow businesses, and has a background that is very, very grounded in high ticket sales. Okay. Now I also want to, I want to mention like what energy can do for you energy can set the intention and create that positive place of possibility and flow from which your best ideas happen. A lot of times, if you have ever identified as a high achiever, we also put a ton of pressure on ourselves. And the research shows, even though we have a fear that pressure is what creates achievement for us pressure is what creates accomplishment. And we have a fear that if we take that away, we won't be motivated anymore. What the research actually shows about positivity and happiness is that people are positive and happy, choose to be positive and happy first, and then they get their best ideas and then they take their best action. So I want you to play with that. Getting into the right energy. And using that to propel you to take action to create the intention you desire to create the intention you desire, it is not all meditation, and then going about your day and hoping it happens. It's a combination of setting the intention surrendering to the best way for you and then doing what you can do that day. action in order to move it forward, over and over and over again. Creating a memorable brand, attracting people to you. Attracting visibility opportunities, creating your own visibility opportunities, all of these things require action and then of course you will be met with miracles and magic along the way. Because you're in the energy and because you're taking action, I hope this is helpful for you. Energy is not the only thing required for attraction marketing. And you don't have to be in the energy. Every time you are posting content, you can create it ahead of time, you can create so much free space in your mind and in your body, to come up with other brilliant ideas for ways to serve your clients and grow your business. If you will give yourself capitalize on when you are feeling that that energy to create content, for example, I'm getting ready for the day, do my hair or my makeup, and I get an idea for a post from something that a client conversation that I had. And I would kind of riffing on it and going out a little bit of a rant. And I just open up otter, which is a transcription software, you can use anything that you want that records on your phone, and I start talking about what to do and what not to do to grow your online business and the mistakes that I see a lot of people making and the right choices, I see a lot of people making. And that's gonna get turned into multiple posts. But it didn't have to be right then and there. Because I was under a time constraint, I had something else to get to. So I just captured it. And now I know I can go back to it. But I recorded it when I was in the energy. And another example of this is that a client thought I had written a post based on what we had actually talked about the day that post went up the same day, I had a coaching call with them. And they said, Oh my gosh, you were totally talking to me when you wrote that post. And I said actually, that post was written weeks in advance, it shows that we were dialed in on who we were talking to their total Cloneable client, and that it was written from a place of powerful energy. So it resonated. So I hope this is helpful for you. When you think about attraction. And when you think about energy so that as you move into attraction energy over and over, outside of the hustle and grind about taking aligned action. You have some specifics, and you have some ways that you can show up in order to create the results that you want while living in alignment with how you choose to do marketing, how you choose to bring in clients and how to honor your unique energy