Off The Marc: Marketing The COVID-19 Vaccine

After Deadline: The Media Podcast

After Deadline: The Media Podcast
Off The Marc: Marketing The COVID-19 Vaccine
Dec 07, 2020 Season 1 Episode 11
Marc Silverstein and Kathy Fowler Silverstein

Studies show 42% of Americans don't plan on getting the coronavirus vaccine right away. In this episode of Off The Marc with The Bickersteins, Kathy and Marc debate ways to market the shots. There are plenty of hurdles to overcome: fear of side effects, skepticism, distrust, and even figuring out ways to get people to return for the required second shot. One plan is an outright payment, making compliance part of the stimulus plan. But Kathy and Marc have plenty of other ideas for sending the right messages. If only they could agree on any of them. Because, ya' know, they bicker.