From A Door Sales Guy to TikTok Sales Ninja - Joe Schroeder teaches us his ways to TikTok Growth

Episode 35 Show Notes

What you will learn in this episode:

• How a senior sales guy come to get on TikTok!
• What tactics Joe is using to grow his TikTok account to over 60k in just 4 weeks.
• How he is disrupting the app with his avg watch time of 45 seconds!!
• Video's are a piece of advertising for you brand
• You need to create headlines for your video

JOE SCHROEDER
Sales Ninja

TikTok: JoeSchroederWisdom
Instagram: jmeatman7623

Download a free chapter of Joe's book, Disciplines-Doership , on your Kindle today!

Or you can buy his book here on Amazon!

***

Hello. I’m Kyle, your host and founder of BizTok.  Are you ready to take your personal brand or business to the next level? My podcast will help you understand how to market on TikTok so you can connect  to your future global community, and grow your influence? Visit biztok.co to see how we can work together, and be sure to follow me on TikTok at BizToker. 

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Transcript

Joe Schroder Ep. 35 

[00:00:00] Kyle Kaplanis: [00:00:00] Welcome to BizTok. It is your host, Kyle Kaplanis. Today in the studio, I have a really special guest he's only been using TikTok for just over three weeks. He's been a door to door sales guy for the last 30 years, but he's bringing his Ninja sales tactics and his storytelling to TikTok. 

[00:00:17]He's amassed a following of over 45,000 followers in just over three weeks, . That's pretty crazy, Joe. Welcome to the show.  

[00:00:26] Joe Schroder: [00:00:26] Absolutely. Awesome. . Kyle, did you say I was a door to door salesman?  

[00:00:31]Kyle Kaplanis: [00:00:31] I have that in my information that you sent 

[00:00:34] Joe Schroder: [00:00:34] over. 

[00:00:34]I did door to door sales for 20, 25 years. I'm teasing you, you can't be a door to door salesman. No, one's going to open the doors. I started door sales. I'm 60. I started back in 86 when I was 26. I was about six years before Costco's and BJ's phenomenal food, cryo, vac, boxed, like Omaha steaks. 

[00:00:59], when I [00:01:00] started  building my route, flaming Yatra, Trina, your tails, cutlets, all that kind of stuff. And you knocked on somebody's door five years before Costco and BJ's they're like what do you got. Show me what you got. It was awesome, but I built a big route and geez, I must've sold 10,000 people over the years and it was wonderful. 

[00:01:21]And how I got into Tik TOK, my gosh, it was just, somebody said to me a couple of months ago, it's a, you go on there and it's a little jokes and stuff. And I said, no, that's not for me. Yeah. And then I I got the app. Don't ask me why I did not know what to post I joined. I hopped on, I think it was Wednesday. 

[00:01:44] I posted Wednesday night,  

[00:01:46] 

[00:01:46] And I was so clumsy and so afraid my very first. Post was a YouTube video. It was not me. It was somebody else. I just wanted to post something. And then the [00:02:00] next day, I didn't know what to post. And I posted a quote, a one sentence quote in my t-shirt and then the next day , I didn't know what to say. 

[00:02:10]I don't know what kick talk is. I don't have any followers. And I just said in my backyard and doing a little rant and I gave salesmen one sentence. I said, guys, here's one sentence. It'll help you close more deals. When I went to bed three hours later, there was 90,000, 90,000 views. Three hours later. I didn't know. 

[00:02:33]Kyle Kaplanis: [00:02:33] I didn't even care. It didn't have him, you at all. You just looked at the number and were like, Hey, I don't know what  

[00:02:39] Joe Schroder: [00:02:39] this means. So I wait, I go to bed at nine o'clock. I wake up at four in the morning. That's when I wake up and there was about 400,000 views. Wow. And I said to my wife, I go, what would you think of? 

[00:02:54] I said a quarter of a million and Kyle. I tell you, she [00:03:00] didn't have a clue what I was talking about. And I said, no, I'm only kidding. It was 400,000. It wasn't a quarter of a million. Oh  

[00:03:06] Kyle Kaplanis: [00:03:06] my gosh. Was she like shocked? She didn't even, no.  

[00:03:09] Joe Schroder: [00:03:09] What I was talking about, Kyle, what is tick tock. What is it? 

[00:03:13] Video? You know what you're saying is a logical. So the punchline is, I think I hit a million views. The Sunday after, which is 36 hours. So I posted on Friday and went to bed with 90,000. Woke up at 300,000, had 800,000 Saturday night, and then woke up Sunday with a million. 

[00:03:36] Yeah.  

[00:03:37] Kyle Kaplanis: [00:03:37] And your third video that's posted on your account has just, it's almost at 2 million just alone on just that one video.  

[00:03:43]Joe Schroder: [00:03:43] The story gets even better. 

[00:03:45] The second video I made as a goof, not knowing what to do. In the t-shirt reciting a poem two days later that had 5,000 views today. It has [00:04:00] 120,000 views. Three weeks later. Yeah.  

[00:04:03]Kyle Kaplanis: [00:04:03] That just shows you as well, that. TikTok can kick out with your videos later and you'd be surprised some of those videos might actually generate again even a month from now. 

[00:04:13] All of a sudden you might start seeing it on your, for you page. You're like what the heck's going on here? 

[00:04:17]Joe Schroder: [00:04:17] 10 days after I had the million video  Ken days later, I said, you know what? I've always had a secret system. How to get out of police tickets. And I shared it with my family and I'm not going to go into it now it's on my page. So I did a one minute. Here's how to get out of cop tickets. You just gotta be humble and put your arm out the window to make sure that nobody thinks you have a gun. 

[00:04:42] It have 50,000, 80,000. The bottom line is I posted it on a Monday night when you're not supposed to. I repeat not supposed to post Monday night. And I woke up the next morning with 300, 400,000 views. 

[00:04:56]Kyle Kaplanis: [00:04:56] So would you say that people who say don't post on Monday nights are [00:05:00] just foolish? I'm living proof. Exactly. Exactly. I think that people that say these days or times, or the best thing is just, it's just a crock. Everyone should just post whenever they feel like they want to. That's how it should be when you feel comfortable, just do it. 

[00:05:16] Joe Schroder: [00:05:16] Something I noticed and I give myself permission to be wrong. And all of our friends listening God knows you have more experience than me, but, and this is just me.  I don't get to 500 views,  unless I have 10% likes.  Is that common  

[00:05:37] Kyle Kaplanis: [00:05:37] Kyle?  There needs to be a good ratio between likes comments and shares. So if there's a good ratio there, it'll get pushed out even better. If you watch  

[00:05:48] Joe Schroder: [00:05:48] my videos, anybody listening, our friends listening it takes me  30 to 45 seconds to get to my punchline. 

[00:05:57] Yeah. So I'm drawing [00:06:00] people in and not even purposely. So the average watch time, if I go to my analytics is between 42 and 46 seconds, which  

[00:06:09] Kyle Kaplanis: [00:06:09] is crazy because typically the average watch time overall on the entire app is around 12 to 15 seconds. So you really? Yeah. So you're. Kelly with that. 

[00:06:22]Joe Schroder: [00:06:22] If you watch my videos,  don't know, I'm older, I'm 60 years old and I got something to say. And what I do is if anybody watches my videos is I give the punchline in the first three seconds. I also put a written text. Headline is if you're reading a newspaper,  So when a person sees me on the, for you page  they know the whole story, literally within two seconds. 

[00:06:50]So they're reading the headline. And I noticed that nobody, not very many people use headlines and stuff.   I don't have any reference of what to do or [00:07:00] not to do. And I used to make postcards and marketing from him, meat and seafood, and it always had a headline. 

[00:07:06]So all of my videos have a headline giving a promise. We might call the USP a unique selling proposition of what it is. And then the first two seconds I give the punchline.  

[00:07:20] Kyle Kaplanis: [00:07:20] Yeah, exactly. Joe, and you hit a good point. There's so many people not using that.  That feature of just being able to explain what it is really quickly. 

[00:07:28] So somebody can see it's just like a piece of advertising, just because it's a video. Doesn't mean it's not a piece of marketing material. So you want somebody to understand right away so that you can draw them in to, they want to watch it because if not, they just see your face. That's not going to necessarily draw men right away. 

[00:07:43] They have to mentally see what it is. And one of them listen,  

[00:07:47]Joe Schroder: [00:07:47] I'm not a comedian, I'm not lip shanking, I'm not pretty, so what the heck am I going to do? I've got to do something. Here's this old guy I had to do something  to, [00:08:00] I'm trying to buy two seconds. 

[00:08:03] So I have a verbal headline and I have a written headline.   I will say this for your listeners. , I do something on purpose and my headlines to my videos. I use cognitive dissonance, which everybody knows is when, and I'm not going to explain it. 

[00:08:20]But when you look at something and you go, huh?  When, what you're seeing, doesn't match your balloon, that renders you, that stops you. So I'll give you an example on the million dollar video, my headline was cognitive dissonance. It made no sense. The headline was of the video. 

[00:08:39]Not everybody that buys from you has to say yes,  the headline and never repeat that. Not everybody that buys from you. Have to say yes. So that's an absurd comment. So if you're a salesman, I'm going to give you 15 seconds. I might even give you 30 seconds to explain what the heck is going [00:09:00] on because that's an absurd comment. 

[00:09:02]So by the 40th second, by the 45th, second, I actually delivered on that promise.  

[00:09:09] Kyle Kaplanis: [00:09:09] And that's the video cause I remember watching it too. That's the one that you said hit the 2 million?  

[00:09:15]Joe Schroder: [00:09:15] It one is that 1.9 after three weeks, but it did 1 million views. In 36 hours. 

[00:09:24] Kyle Kaplanis: [00:09:24] Yeah. Which  

[00:09:25] Joe Schroder: [00:09:25] is crazy. But  let's just be fair and honest with a million views. I think it only got me  15, 20,000 followers. Followers. Yeah. As I entered the  

[00:09:37] Kyle Kaplanis: [00:09:37] platform, that's another thing that's changed significantly in the beginning of the tick-tock talk. 

[00:09:42] When it first started. A viral video like that generated a ton of  

[00:09:46] followers . My daughter, when she got maybe three, three viral videos she ended up generating about 250 K followers just from three videos. Yeah.  

[00:09:57] Joe Schroder: [00:09:57] Wait a minute, hold up, hold on a second. Wait a [00:10:00] minute. Wait a minute. Hold on. 

[00:10:01] Did you just suggest that your daughter got over 200,000 followers from one  

[00:10:06] Kyle Kaplanis: [00:10:06] video? Yeah, she pretty much did. She ended up, she jumped from zero to 600,000 within three months. She's at 2 million now, but that was a little bit earlier than that. It feels like the app has changed significantly. 

[00:10:21]The new people jumping on , it doesn't seem they're following as many people anymore. They just stick to the, for you page, like integral on. So those that are coming though really wanted to learn more about you. Those followers, now, maybe it trickles a little bit slower than before, but those followers you're going to have are going to be way more powerful than just a bunch of empty people just fall off. 

[00:10:41]So even if it grows slower, it better because the people that chose to follow you wanted to follow you, not just because it's right. Yup. So you've got to look at it like that.  

[00:10:52]Joe Schroder: [00:10:52] I have an interesting comment for you. So if I'm on Tik TOK as this old time salesmen and I'm [00:11:00] teaching good solids, the psychology of selling and a million people viewed it, and  

[00:11:06], there's 140. Thousand likes. I think the comments are like 30,000. Guess what of those? 30,000, 10,000 are people who hate salesmen, repeat, who hates salesmen. Yup. And who are yelling at me? Calling me an evil, dangerous,   when I did the, and this is about making videos. 

[00:11:31] If you have the chance and you have the gumption that are, I don't want to use the word. I guess controversial,   and as Kyle always says If it is controversial, all of those comments, the algorithm loves it, adds to your comments. Yeah,  

[00:11:50]Kyle Kaplanis: [00:11:50] it does controversial content. It does so well. 

[00:11:55] And there's many people on the app that strictly do that as their content, because it [00:12:00] helping them grow. People want to be involved in to have their opinion and say so many things and stuff. So I always say, if your video goes on the, for you page and starts doing well, get ready to see hate comments and be prepared because it's going to happen regardless. 

[00:12:16] Even if you say something perfect or. He could be the most positive information. There's going to be Debbie downers out there that are just going to give their 2 cents and stuff. Just be prepared for it. But to be fair, look at it as something great, like even, famous celebrities say, Hey, my haters are really also the ones that contribute to my growth because  is any news is good news. 

[00:12:38]In media and social media and growth. So some people take it and take it personally, but look at it as Hey, this is great. I'm starting something up. I'm being a Dick, in this space.  

[00:12:48] Joe Schroder: [00:12:48] There you go. I did that. A police video giving my idea on getting at a police tickets if there was a half million views, which there was, is [00:13:00] if there is. 

[00:13:02] I'm going to guess. I forget how many I'm going to say. 30 or 40,000 comments. I'm going to say 1000 cops said I am correct. The technique that Joe described is true. I probably had 50 cops that said what I said this silly, and I must have had. 2000, African-Americans say, literally say this is white privilege. 

[00:13:31] This doesn't work for black people. And all, I, it was make a humble video about being humble in front of the cops. Yeah, but I say that to say this, and I have no judgment. You got to trust me. I have no judgment, but I just said what I said to say this, that unbeknownst to me. It struck a huge conversation. 

[00:13:51]A volatile conversation . So I'm not convinced that there was a half a million people saying, Oh, wow. Look at [00:14:00] that. I'm convinced that there was, I don't know, 300,000 people in shock saying, what the heck did this churches? Oh, so it was like this big controversy.  

[00:14:13]Kyle Kaplanis: [00:14:13] But it gets people we'll talking and, and that's the key to that. 

[00:14:17] A lot of people are thinking they just want all these great followers and all these positive comments and stuff, but in order to make change in anything or to get somebody's attention, you have to be disruptive. You have to create these conversations that might be a little bit interesting or might be controversial or things like that. 

[00:14:35] The greatest leaders out there have to be , disrupting the world,  and if you're not wanting to be that, then good luck has your make it. 

[00:14:43] If that's your goal, to make it a big in social media and make a name for yourself, you won't make it. If you're scared of people coming back at you with comments of their opinions and,  

[00:14:52]Joe Schroder: [00:14:52] I don't want to be labeled as the guy , that got a million views yesterday. 

[00:14:59]Hey, that's not [00:15:00] a big deal. People have done 10 times more getting a 40,045,000, almost 50,000 in three weeks. That's exciting. But out of your own words, Kyle here, your daughter did a quarter of romaine in one. Poached. So I say that to say this,  I'd like to be one of the guys that is in the headline, says senior citizen joints, Tik TOK in his first month gets 50,000 subscribers. 

[00:15:33]And I mean that sincerely, I see a lot of. People over the age of 50, a lot of women and guys who sincerely, I see a lot of them who sincerely want to post and who want to communicate and who have a good sense of humor, but they don't want to dance. And they don't want to lip sync . 

[00:15:51] And forgive me a lot of them quite don't know what to say or have thought about what they're going to do, a hundred percent. So [00:16:00] I'm saying. I'm saying to anybody over the age of 50, go to my page and look at the old guy with just a couple of ideas staring into the camera. Speaking , sincerely trying to  inspire people in a pandemic. 

[00:16:18]Kyle Kaplanis: [00:16:18] Absolutely. And we all have a story to tell. That's what I always tell people too. We've lived our unique life. Nobody's lived a life like us, even if it's similar to somebody else, we've still had different experiences. Correct. And the thing is, we relate to some people and somebody going to relate to whoever's listening right now and you want to jump on there, somebody's going to relate to you. 

[00:16:39] That's right. And there's going to be lots of people and you just have to share your story. I think a lot of people get overwhelmed with thinking that the app is. With, all these like it's just dancing or it's just lip-syncing and it's more than that. You're living proof of that. 

[00:16:52] You're a proof that people actually want to hear that type of content and see it, and you're making waves. So you're [00:17:00] right. People who are, over 50, you do have a place on the app, Joe you're proof of  

[00:17:04] Joe Schroder: [00:17:04] that. I'm living proof . I said it four minutes ago. And I'm talking to anybody now over 50  man or woman go on my page, spend a darn 30 minutes  and just look at it and try to learn from it. 

[00:17:18] There's something to be learned from a gray haired guy, me  and a t-shirt his second video reading a poem. It has 5,000 views after three days. And after a month it has 140,000 views. There's some, there's something to be said  

[00:17:34] Kyle Kaplanis: [00:17:34] for that. Exactly. You know what I love too, is you looking at your channel to be like, and I'm not being rude or anything like this, but it's very it's, there's nothing crazy to it, right? 

[00:17:44] You're just showing up as you are. It's very relatable. Anybody can do what you do.  , you're not in the studio. You don't have all this high quality technology. You're not,  

[00:17:53] Joe Schroder: [00:17:53] let's keep it real. Kyle, come on. Say what you really want to say. There is no editing. There is no [00:18:00] lights. 

[00:18:01]This morning. I did one in my dark garage. Let's keep it real. There's no jump cuts. And it's silliness. It's just an old guy ranting on a camera, but the appeal is, and this is I'm gonna say this slowly because I want. My friends that are 15 above to hear me, if I have any appeal at all, I'm not a hundred percent convinced. 

[00:18:27] It's exactly what I say on the videos, but it's my conviction. It's my conviction. And it goes back to what Tyler said four minutes ago. That that Joe just seems like he's just an average guy. Being honest.  

[00:18:45] Kyle Kaplanis: [00:18:45] Exactly.  

[00:18:46] Joe Schroder: [00:18:46] And you said out of your own mouth Kyle, six minutes ago, which I appreciated that there isn't a lot of that on Tik TOK. 

[00:18:55] I haven't seen a lot of senior citizens. I E say [00:19:00] 55 and above that. I haven't seen exactly. I've seen a lot of really genuine male female, say 35 to 45, just talking right to the camera. A lot of viewers, a lot of followers, totally genuine with good word, but I do not see that stage 55, 60 and above. 

[00:19:25] I do not. Yup.  

[00:19:27] Kyle Kaplanis: [00:19:27] The space is so fresh and people, but you're proof that people want to hear it. Like you're not alone. You're not out there talking to two of your friends. Yeah. Younger demographics want to learn from the people that are older and they want to hear their stories. 

[00:19:41] They love it. Even , growing up, I love talking to people and  I was a respiratory therapist for years. So I worked in the hospital and one of my favorite things was actually talking to, seniors who lived the life and just asking them questions. And so people want to embrace it. 

[00:19:55], like you said, we all have stories and we want to learn. That's how we learn as society is learning from the [00:20:00] people who were before us, what can we take from them? What have they taught us or change the things. If they're like, Hey, this didn't work. You need to change this. So your path is different. 

[00:20:09] And the only way to do so is talking to people who are older than us, and learn from them. And so there is a space for people like you and your proof. If that's not proof enough, people really need to take a look.  You said you don't know why he'd downloaded it. Is there, did you just see it again or something on your phone or come up on an ad and you're like, okay, I'm gonna give it a shot. 

[00:20:29] No,  

[00:20:29] Joe Schroder: [00:20:29] it was brought up by a couple of people and somebody had texted me. I didn't have the app. And somebody texted me a funny thing. And I said, Hey, wait a minute. I saw that somebody had mentioned it months ago. So I got the app hopped on it. I truly forget what. Intrigued me. 

[00:20:49] I used to be a sales trainer  teaching sales and teaching motivation is not new for me. Let's not pretend that it is. I don't want anybody to think that [00:21:00] out of left field, I started teaching right. So I have some experience, but I want to go back Kyle, to what you just said a couple of minutes ago, you were talking about that the young kids have having an affinity towards possibly the older people doing this. 

[00:21:17]Anybody that goes on my sales videos, if I have 15 videos, probably seven are sales, right? And I'm teaching  hundreds and hundreds of young guys. With respect saying grandpa, you're killing it. Grandpa. You're my new hero. I never heard that before. You're my new Ninja teacher younger, right? 

[00:21:41] 30 years old.  So when you say Kyle that the older generation have a very bountiful future here, if they have solid information, And that the younger people are drawn to feeding from it and earning from it. I [00:22:00] said, earning a hundred percent.  

[00:22:02]Kyle Kaplanis: [00:22:02] Yeah. And you know what, I think that your tactics and your messages work so well is because. 

[00:22:07] Over the years, we've lost that human connection. Whereas, you back starting in the eighties was all about that. You had to make that connection with human beings and now it's so digital we forgot that.  But the thing is, society wants to go back to that humanizing thing because digital stuff is so it's so powerful. 

[00:22:24] Now we need to fill that connection. That's why I take talks, killing it because you're looking at somebody eye to eye, not just watching something on TV or you can see right through them. A hundred percent if they're not  

[00:22:34] Joe Schroder: [00:22:34] authentic or if they're not really feeding me,  

[00:22:38]Kyle Kaplanis: [00:22:38] I'm done. Exactly. And we finally get that versus just like the seminars or whatever. 

[00:22:44] You watch like a video on somebody who's teaching sales and it's so over high polished, you can't really get that feel, but people are wanting to learn from somebody who's authentic and bringing that. And the sales guys are like, that's what I'm looking for. That's what I want because that's real life. 

[00:22:58] Joe Schroder: [00:22:58] There's a guy. I think his [00:23:00] name is ed Halloran. And I repeat ed Halloran. He's 80 years old and he giggles and sits in his car and he talks to us like he's talking to seven year olds, he's having the time of his life. And he says the secret of happiness 

[00:23:17]to be happy.  

[00:23:18] 

[00:23:18] And that's nonsensical and, but he has close to a hundred thousand viewers. A he's cute. B he's genuine. I'm going to repeat. See, he's cute. He's 80. Maybe my grandparents are dead. He's my new grandparents love him. Love him. Because he believes what he's doing, what he's saying, and he's having a blast, no editing, nothing fancy 80 years old, sitting in a car saying giggling and saying the secret of coffee. 

[00:23:56] Is to drink every last ship, but he believes what [00:24:00] he's saying with him. And you're watching this and you're 20 years old, 30 years old. And you think it's hysterical. Exactly. And if you're 50 years old, six years old looking at it you're just saying what a sweetheart. Yeah. 

[00:24:14] So he, he has space and it's it's wonderful. Absolutely.  

[00:24:18] Kyle Kaplanis: [00:24:18] Absolutely. And you know what? I think the key too, is some people who come to the social media they love seeing all these numbers and I want that for myself. I want that for myself, but. If you, if that's what you really want, then you're not going to be really authentic. 

[00:24:32] You, you're going to try to change your messaging to, to try to garner these things. But ultimately all you have to do is be you show up and leave the views out. Just give your message and who cares. That's where I've noticed the people that do the best is because  like you, how you do your videos and  

[00:24:47] Just showing up just like ed in yourself and just being real and honest and authentic. That's where drives that connection.  

[00:24:54] You could have changed your wording towards scripted perfect. And everything like that. It doesn't really work. If [00:25:00] that was working, then we all could be perfect at this game of Tik TOK. But the real truth of it is to be yourself. Just show up. Who cares if the video's not perfect. 

[00:25:09] I had Janet who, I don't know if you've connected with her Janet van Wyck. She's 65. She's using tech talk. She was on my podcast a couple of podcasts ago. And she said, Kyle, the reason why my videos are doing well is because I don't, if I mess up on it, I just post it. And a lot of people were saying, Janet, this is so relatable because I sometimes mess up and she's so what? 

[00:25:30] Just post it. That's human. And that's, what's driving people to love her because they're like, I love that. You're just posting it as it is.  

[00:25:37] Joe Schroder: [00:25:38] I saw a video today and I want to second what you just said. It was a guy, I don't know, 32 years old from the Midwest. He climbed into his big fat hundred thousand dollar farm tractor. 

[00:25:55]And it was enclosed and his little dog was on the floor of the [00:26:00] truck, waiting for him to start his day, wagging his tail.   And  the guys said nicely Tik, TOK, here I am. Meaning this is one of my first videos, meaning. I don't, I'm not sure what I'm supposed to do, but I'm going to work. 

[00:26:15] I work in a farm. Here's my tractor. And my dog comes with me. I think it had 40,000 views and I watched it and it touched my heart, why it was authentic, why there was a little puppy, there was a little bit of music. It was just a guy going to work in his farm truck. 

[00:26:34] So it goes back to what you said, Kyle. A half an hour ago about anybody who's confused about what do I post? How do I do it? Number one, do you dare be genuine? In number two? Do you dare? And I underscore the word dare. Do you dare reveal what you do best in an authentic way. 

[00:26:59]To [00:27:00] the world. And there you  

[00:27:01] Kyle Kaplanis: [00:27:01] go. Exactly. No, for sure that's it like, that's really ultimately it, it comes all down to,  there's a lot of people on the app who give tips and tricks and hacks and things like that. To be honest, when I started my BizTalk account, so I have another account. 

[00:27:17] I have 26,000 followers from me or their account, but on my BizTalk account I was gonna maybe use it for teaching tips and hacks of the app. But  I started thinking to myself I don't really want to be that guy, because if we all knew this secret, we'd all have millions of followers, but there's to be fair, there's no secret. 

[00:27:37] It's all within yourself. You have all the secrets right here in your own. Mind, your own stories. That's it, your story yourself, that's it.  That's the secret sauce to anything at the end of the day. And so like post times, like you said, Oh, Monday night, he's not the right, but you did it. And it worked. 

[00:27:57] So that's why I say those things are better. Yes. Yeah.  

[00:28:00] [00:28:00] Joe Schroder: [00:28:00] Let me say anybody  that literally East coast, Eastern time, I went mega viral Friday at 6:00 PM. Mega viral Sunday at eight 30. If you can believe that Sunday at eight 30 at night, I've never ever done well in three weeks. What do I know? 

[00:28:20] It's been three weeks posting in the morning or the afternoon. Lord knows I've tested it and I've done very well. On a Thursday night posting between seven, seven and eight o'clock. He can, me very well is waking up with 10, 15,000 views. Oh, for  

[00:28:38] Kyle Kaplanis: [00:28:38] sure. Yeah. No. . And you know what? I posted a video. 

[00:28:42] I think it was even at like midnight or something. I was like, screw it. I'm just going to post it. Why not? And see, ended up video still did really well for me. So I feel like there's really, no,  key answer those people that will give you all these things and saying, I know how it works, but yes, look at their videos. 

[00:28:58] It's  why aren't your videos always [00:29:00] viral? Then if you know every secret. That's what I like to ask him. How come you have a couple of videos that are only 2000 views? What's your excuse there. If you know all that, all the tricks, you don't know, you don't know. Yeah. How many people are caught up on these vanity metrics. 

[00:29:15] They want these things. So they're like so drawn to learning all the secrets, but they're missing the point you just missed out on weeks of not posting where. All these stories you could have been telling, because you're looking for the ultimate goal, like the ultimate secret sauce before you post. 

[00:29:29] And he asked, just get on there and just show your face and try it out. And I always tell people too, in the beginning don't be scared to just post random things. If you don't know a niche, that's okay. You're not going to figure that it's going to change anyway, as you evolve and people come to you and you figure out what videos do well or what you enjoy talking about. 

[00:29:48] But in the beginning, don't get too caught up on that. Just post a bunch of different things and test it out and see what works well.  

[00:29:55] Joe Schroder: [00:29:55] I want to give a metric, if that's the right word, I want to give a metric.  And [00:30:00] I'm speaking to anybody that's watching this or this thing. That's new. 

[00:30:04], listen, careful. This is very interesting. I'm hoping to ask, going to help you. And you heard Kyle say this. More than twice on his various videos. I know I've heard him say two or three times, I'll give you the punchline. And then I'm going to explain the punchline that I want to make is your video anybody's video that got 2,005,000 views will be used by Tech-Talk for the next month or two. 

[00:30:29] I don't know why they keep going back and using it. Correct. Isle. Am I right? Yep. So my punchline, my point is. I must have five videos that stayed at three to 5,000 views for two, three, four days. Now, three weeks later are at 50,000 to 120,000 views. Because kick talk will not stop using it. How do I know that? 

[00:30:58] Because I'm watching my [00:31:00] analytics on my phone and that follower com came from this video, that follower came. They liked that video. I can see on my darn phone that it's, it's Wednesday night at eight o'clock and kickback is using. One of my original videos from  

[00:31:18] Kyle Kaplanis: [00:31:18] three weeks ago.  

[00:31:19] Joe Schroder: [00:31:19] And it didn't even go viral. 

[00:31:20]It just launched with two thousand three thousand four thousand views. But let's not forget. All of my videos are , 60 seconds. So Kyle, isn't it true that the algorithm loves the fact that people are staying on my videos, 30 seconds, 40  

[00:31:43] Kyle Kaplanis: [00:31:43] seconds.  Yeah the tick-tock watch time is the most critical aspect to a video. 

[00:31:47] So if you have a video, let's just use 20 seconds. For example, if you make a 22nd video, The algorithm is going to look and see, okay, how long is somebody watching it? So if you're a statistically, somebody who's watching it for even 15, [00:32:00] to the full 20 seconds, it's going to get pushed because the algorithm sees that video saying, this is something exciting. 

[00:32:07] People want to hear it. So we might as well share it then. And then it's going to look at other aspects too. Are people actually commenting on it because it's a drawing engagement. That's a key factor too. So that's the second step. And there are people actually sharing it is it's worth while somebody needs to say, Hey, you got to hear this too, to a friend. 

[00:32:26]So those are the things. But watch time is the number one thing. Now, if you have a 62nd video it's a lot harder. I think to go viral, but your stories are working so well that they are with that amount of time. That means you're just killing it. I think if you had a couple of videos that were shorter, I think they'd still do great. 

[00:32:44] But it's really difficult. I know a lot of people with 60 seconds have a hard time my videos, because I'm trying to cram so much information around 60 seconds as well. I'm not as successful as you with my watch time, I'd say on average, it's about 22 seconds, which to me, I thought, man, that's great. 

[00:33:00] [00:32:59] Since the average watch time of the entire app is 12 to 15 seconds. I was like, Hey, I'm doing something right in that regard. Yes. So I w I'm pretty happy with that, but yeah, it is true. I it's 80%. So typically they say 80% of your watch time. So if it's 60 seconds, as long as you hit that kind of 80%  watch time, Mark, then the video will,  

[00:33:23] Joe Schroder: [00:33:23] I'm not hitting. 

[00:33:24] If you just, at 80%, I'm not hitting 50 seconds. .  

[00:33:28]I'm hitting 35 to 45 seconds.  

[00:33:32]Kyle Kaplanis: [00:33:32]  That's 60%. Yeah. Maybe it's, and they say, I think 80% is if it's like really going to get kicked out. 

[00:33:39] So your V your views might actually go even the sky high, if it hits 80%, but maybe the factor is if it hits over at least 50%, and there's so many things, I don't know all the answers, right? I don't know everything. These are just what I'm hearing are testing and seeing. There could be so many different factors, but I know that if your watch time is close to the final, [00:34:00] the total amount that is key. 

[00:34:02] And the another key thing is if people rewatch, that's a huge too. So that's your goal is to have them rewatch it beautiful. But you know what you're doing? Great. Thank you, brother. It'd be good. Like you could even write down some of these things for yourself and see, because that would be a better. 

[00:34:19] Statement than anybody else on the internet. You knew you have your own study right there. You can write down and see, be like, this video is 60 seconds on average. I have the,  

[00:34:27] Joe Schroder: [00:34:27] those analytics. I'm trying to figure out how the heck this works and why it works in often. Why it does not work. 

[00:34:34]So I'm keeping extremely anal records of a lot. This intrigues, the heck out of me, it intrigued the heck out of me  

[00:34:44]Kyle Kaplanis: [00:34:44] Because you know what there is at the end of the day, like even in maybe people still have some good secrets, I have to say there's some good tips out there that I think if you do, it would do well. 

[00:34:52] Just like you gave a good one today saying, you have a headline on your video. That is a key thing. And people could be doing that today. And [00:35:00] I really do think that is true. That is a great tip that people should be. So  

[00:35:04] Joe Schroder: [00:35:04] if you are not this young, beautiful, I don't care if you're a male or female, that's not, if that's not you and you aren't perfectly lip-syncing Oh, but you have some great content. 

[00:35:16]My headline trick works. Yeah.  

[00:35:19]Kyle Kaplanis: [00:35:19] . And like you said if you're pretty or you're really good looking, that is your headline, like your face. So if you're missing that element, unfortunately there's a lot of us that we have to draw them in a different way.  

[00:35:33] Joe Schroder: [00:35:33] Thank you. Yeah. Yeah. Yup. 

[00:35:35] Exactly.  Never put your headlines at the bottom. Don't ask me why. Top left. That's how people read their newspaper top left  

[00:35:44] Kyle Kaplanis: [00:35:44] that Joe, I didn't even think of that. That's great. See, and this is exactly why the younger generations want to hear these things. We don't think of that. 

[00:35:52]Tell me the last time I read a newspaper. I have no idea, but but like  

[00:35:56]Joe Schroder: [00:35:56] I kept up waving, Oh, I just, this [00:36:00] hysterical what I just said. It's 2020. And with a straight face. I was teaching people how to read a newspaper a minute ago. And then Kyle goes, Oh, wait a minute old, man. 

[00:36:11] We don't read newspapers, 

[00:36:13]but that's still  

[00:36:14] Kyle Kaplanis: [00:36:14] relatable because when I read something it's true, anything that's on my screen. Or even in front of me, I start at the top left. So I love, that's a huge thing. Like you just reminded me. And the thing is I've been putting all my, my little kind of headline things on the bottom. So I'm going to try your strategy and putting it in the top left. 

[00:36:33] 

[00:36:33]Joe Schroder: [00:36:33] You have to test it and be very careful. When you go to the top and I'm very careful, you can't go too tall, but I cover my face because my taste has no value. And I said that seriously, my message has the value, right? So if you watch my videos, my texts will inch into my face. 

[00:36:54]Because I want the headline to be very prominence, but I don't care that it's encroaching on [00:37:00] my face because I'm not the issue. I'm not the issue. Yeah. The message is the issue.  

[00:37:05] Kyle Kaplanis: [00:37:05] Yeah. I love that. You're the message. Is your piece not your face? Exactly what I was trying to show up to be this model. 

[00:37:12] Joe Schroder: [00:37:12] Yes, but I want to say this before we leave. I want to say this and I, and this is just me. I hope everybody agrees. Going forward that if you give a video 10, 15 seconds, that you understand that you owe the creator a and a comment, and people may argue with that, but there's a reason that I'm, and I'm speaking to your audience. 

[00:37:36] And I don't mean if it's, if you're watching because it's cringe-worthy, but I watch a lot of videos on Tik TOK that I'm not going to follow. Yeah, but I appreciate the video for about seven different reasons. I will always hard and I won't know what to say in the comment, but I'll put amen for all foot. 

[00:37:59] There you go. [00:38:00] Because I know it helps the algorithm. and I want to walk away helping. And adding to the person that just entertained me for 15 seconds. .  

[00:38:08] Kyle Kaplanis: [00:38:08] I love that, Joe.  That's such a great piece. I just even posted a video about that later, because that is so it's just a great reminder. 

[00:38:15] And even though it might've took somebody. Only 30 seconds to create that still some value in their life that they knew about that they shared with the world for free know, all we can. How easy is it to just give back and thanking them for that piece of information, by just simply giving it a like or saying something. 

[00:38:33] 

[00:38:33] Joe Schroder: [00:38:33] And you want to know where that comes from wherever that comes from. I'm like every other person that posts a video,  who puts their heart into it, who puts their heart into it and mailing it a couple of hundred years. I don't care. Yeah. But if you spent 10 or 15 seconds   I'm not begging that you follow me, but we all know. 

[00:38:55] And this isn't news that it helps you out the algorithm [00:39:00] liking comments. So why are you walking away from my video? Which people do with no heart and no comment, you just use me for 15 seconds. So that's how my brain  

[00:39:12] Kyle Kaplanis: [00:39:12] works, Kyle. Yeah. No I hear you. That's true. And I'm really good about like in fact sometimes when I don't like something I'm bummed, I'm like, how did I not like that? 

[00:39:21] Because I go back, I go through my likes at the end of the day sometimes just to go find a video that I really enjoyed to watch it one more time or share it with. My wife or my kids in the house. Oh, there's on your tick-tock account. If you go to your page on your own self there in the middle of there, there's like a little heart and it almost looks if you hit that, you can see everything you've liked. 

[00:39:43] I got it. Yeah. So then you can find things faster or things like that. But yeah, I do that sometimes. And typical find a video that I really enjoyed to share.   

[00:39:51] Joe Schroder: [00:39:51] Let me ask you a question because you're a professor of Tik TOK,  but I haven't random question. 

[00:39:56] Give me a yes or no. Okay. If you're playing [00:40:00] around and watching a video for 10, 15 seconds, could you accidentally hit the heart button? Oh, yeah, absolutely. How is that? And how is that done?  

[00:40:09] Kyle Kaplanis: [00:40:09] I mean it, if you tap on it, like sometimes our phones are a little bit, especially newer phones. 

[00:40:14] Do you have a new phone by any chance? Yes, they do. Yeah. So the newer ones are really sensitive with tap and touch. I've accidentally like things before. I just went on there right now that was music, but I've accidentally liked things before, or sometimes cognitively. This happens as well. If you're going through the, for you page, let's say, and you're liking a bunch of things. 

[00:40:32] Some people do that too. They'll accident. They'll just keep liking things. Like naturally it's like designing as to like double tap to like things now.  

[00:40:41] Joe Schroder: [00:40:41] So here's why I bring that up. Yeah, because  I'll see a cringe-worthy video. Don't ask me what, or when, and I will tap on the X. 

[00:40:52] Which I think is the join because my mind is my mind. My mind needs this question answered, [00:41:00] and the question is, does this fool have any following? So I click the, I clicked the plus button and they've got 80,000, a hundred thousand followers. I'm not going to follow them. I'll unfollow them in 10 minutes, but I think that movement. 

[00:41:17]Made me hard people that I didn't want to heart. Or  

[00:41:21] Kyle Kaplanis: [00:41:21] Yeah. For sure. For sure.  

[00:41:22] Yup. How many people on there that do a lot of cringy content? And the funny thing is though I've had I've had conversations with some of these people in real life. 

[00:41:31] They're way different than that. They just know that's been working for them. So they continue on with it.   

[00:41:36] Joe Schroder: [00:41:36] Cal. I'm going to jump in with what you just said. I've heard on your videos. And I think you're saying it now, am I allowed to do sales training and wisdom? Oh,  

[00:41:47] Kyle Kaplanis: [00:41:47] a hundred percent Joe. 

[00:41:49] And  

[00:41:49] , 

[00:41:49]Joe Schroder: [00:41:49] Why does that work?  

[00:41:50]Kyle Kaplanis: [00:41:50] Because  

[00:41:51]Joe Schroder: [00:41:51] It is working, but I thought there was a law that said. A brand is a brand as a brand is a brand and don't  

[00:41:57] Kyle Kaplanis: [00:41:57] deviate. No. Even, [00:42:00] Gary V is such a strong influencer out there talking to people about social media. 

[00:42:06] He says 80, 20 rule, always 80 to 80% of things, you're good at your specific niche. Let's say that sales 20% always evaluating different. Ideas and bringing new value because people want to hear that other aspect of it. I think if people narrow their niche down too much, that's what could kill them. 

[00:42:24] Always be exploring different things. Yeah. Oh, that's profound brother.  

[00:42:28]Joe Schroder: [00:42:28] That is profound. If anybody listening to this goes to my page confirmation of what brother, Kyle just said. I did a video only, I don't know, 10 days ago it's got a hundred thousand, 140,000 views. And all they did was recommend a darn book. 

[00:42:51]  

[00:42:51] Kyle Kaplanis: [00:42:51] That's it  

[00:42:52]Joe Schroder: [00:42:52] .But it was a book that I was sold on in the book that I've been reading for 30 years, and then I was more than passionate about it. [00:43:00] So I guess it goes back to Kyle's formula. Whereas. Quote unquote sales psychology is what I'm about. The people like to learn the other aspects of that personality. 

[00:43:13]Kyle Kaplanis: [00:43:13] Yeah. Hunter, a hundred percent, Joe. I think that people do want to see that they want to. They want to see that side of you as well, and that will help them relate more and learn more about you as a person to then trust your value that you're bringing on the sales side even further  

[00:43:29] Joe Schroder: [00:43:29] that's deeper. 

[00:43:30]You just said, I hope that people listening to this, rewind that, cause that was deep. I'll tell you what, I'll tell you. What does this have to be a free podcast?  Can darn near charge. 3000 darn dollars.  

[00:43:44] I can't control myself.  Tell me again that this past hour people are going to hear and it's free. Tell me it's free. It's free. I know a hundred percent. It's very the fruit, but you have heard in the past hour, why is that trade? 

[00:43:59] 

[00:43:59]Kyle Kaplanis: [00:43:59] Yeah, that's [00:44:00] awesome. Yeah, I appreciate your time, but I'd love to just end this and quickly on how could people find you and give us a little snippet of how they can find that chapter of your book,  

[00:44:09]Joe Schroder: [00:44:09] Two things, two things,  my page is Joe Schroeder wisdom. 

[00:44:15]So if you go to and you type it like peanuts, Charlie Brown, S C H R O E. So you type it the way you do Charlie Brown Schroeder and Charlie Brown was one of the characters in the cartoon. So my handle on a check talk is Joe Schroeder wisdom. Perfect. If you go on Amazon and you want a free chapter of my book and you have Kimball you type in the search bar at Amazon Joe Schroeder book, disciplines of doership. 

[00:44:46] Okay. Disciplines of doership and doership is D O E R. Like you can do it. You can do it. You can do it. Yep. So it's Joe Schroeder book disciplines. Of doership [00:45:00] perfect. And you'll get at least 20 pages for free on your Kindle and there you  

[00:45:03] Kyle Kaplanis: [00:45:03] go. That's awesome. And anybody who's listening, I'm going to make it even more simple for you. 

[00:45:08] You can go to the description of this podcast, wherever you are in the description of YouTube. If you're watching this and you'll have all the links right there for you, so you don't have to go search, click the link, go check that out. Yeah. Joe, I really appreciate your time. I agree. This podcast had tons of value and those listening you're welcome. 

[00:45:27] It is free,  

[00:45:28] Joe Schroder: [00:45:28] I'm not happy. There's this free. My friend, I got to talk to you behind closed doors. We gotta somehow charge 3000. There we  

[00:45:35] Kyle Kaplanis: [00:45:35] go. We'll make a, we'll make a course.  

[00:45:38] Joe Schroder: [00:45:38] I'm gonna knock on your door or you're going to knock on mine, but we have to do this again 

[00:45:42] Kyle Kaplanis: [00:45:42] I'm down, Joe. I think that's a great idea.