"I cracked the door open. You kicked the door in, dude!" – Alex Chisnall
Alex Chisnall (@alexanderchisnall) is the host of the #1 ranked entrepreneurship podcast, Screw It Just Do It.
As well as continuing to grow Screw It Just Do It and run his podcast agency, Alex has helped me and other aspiring podcasters successfully launch their own podcasts with his fantastic Podcast Launch Programme and Podpreneur Facebook group.
On top of all this, Alex is a Director for the Festival of Enterprise; an advisor for global startup generator & early-stage VC, Antler; and most importantly, a very proud family man!
You can find Alex at the following:
Resources discussed during the conversation:
- Jordan Paris – Host of Growth Mindset University and author of The Podcast Playbook
- Chartable.com: This site’s great if you’re looking to track ALL of your podcast downloads across all platforms. Spotify calls listens ‘streams’ whilst Apple collects data based on downloads, so it’s useful to collate total listens in one place so that you’ve got an accurate measure of your podcast’s performance.
- Building the Brand podcast episode featuring Alex: If you want to listen to more of Alex’s fabulous stories, including what it was like working for Sir Richard Branson, this episode’s well worth a listen!
Key Points
- “The most valuable thing you have Alex… is the network you’ve generated.” (5:54)
- Asking yourself what you can do to help people in your network and bring value to them (9:07)
- How to get more listeners on your podcast (16:30)
- The importance of downloads and reviews to help with podcast rankings (18:20)
- Leverage the influence of your guests to grow your podcast (21:16)
- You don’t need to be into tech to start a podcast! (22:45)
- How to get “big name guests” onto your podcast (27:00)
- Specifics of what you should include in a cold outreach to someone over email or LinkedIn / Instagram (35:27)
- Leveraging your podcast network for other opportunities and the ‘trickle-down effect’ (43:20)
- Alex’s single biggest podcasting regret (49:29)
- 20% creating, 80% promoting (50:54)
- “Every opportunity you say yes to shuts the door on another opportunity.” (54:21)
- Alex’s goals for 2020 (55:27)
- The impacts of Corona on Alex’s podcasting agency (57:25)
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