“Create your opportunities.”
Lucy Norris (@lucenorris) is a freelance multimedia journalist and host of What It’s Like with Luce: a podcast which explores the lives of ordinary people doing extraordinary things.
Having set her sights on the West End growing up, Lucy’s travel experiences helped her uncover a passion for sharing stories. She left her home city of Dublin to study journalism at the University of Kent and is currently pursuing her dream of podcasting full-time whilst also continuing to be a freelance journalist.
I had so much chatting with Luce! In our wide-ranging conversation, we discuss what Gonzo journalism taught her about celebrity endorsements vs influencer endorsements; how to grow an online community; Lucy’s key learnings to date from her podcast guests; and so much more!
You can find Lucy at the following:
Resources mentioned in this episode:
Key Points:
Lucy’s first feature piece (4:25)
Being nosy (8:57)
Talking about A Filtered Life (10:01)
Gonzo journalism and becoming an influencer (11:55)
The biggest lesson on the experience (18:33)
Tips on building a following (23:34)
The reason behind her passion for journalism (29:00)
Building your personal brand and using your voice(41:22)
Highlighting ordinary people doing extraordinary things with What It’s Like with Luce (44:07)
Reaching out to people and building her extraordinary guests (48:24)
Learning from her guests (51:51)
Lucy’s future plan (56:00)
Create your opportunities (1:01:34)
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