Digital Transformation Viewpoints

Industrial AI SPARC: From Code to Conveyor with Physical and Embodied AI

ARC Advisory Group

In our first ARC Advisory Group SPARC podcast, I had the pleasure of speaking with Steve Blackwell, Head of the Manufacturing Center of Excellence at Amazon Web Services (AWS), about the transformative shift towards Software Defined Manufacturing (SDM) in the Era of Agentic AI.1 We explored how Agentic AI is becoming the "brain and central nervous system" of the future factory, orchestrating complex digital workflows across the enterprise.2

In this second episode, we bring that vision down to the factory floor. We're moving from the digital intent to the physical action—from the brain to the "muscles" of the operation. Steve and I discuss the physical embodiment of SDM through robotics, exploring AWS's evolving strategy and the rise of a new, more capable class of automation: Physical and Embodied AI.

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