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Nurture Small Business
Nurture Small Business shares small business growth ideas, survival strategies, and stories of how women entrepreneurs creatively nurture their businesses for success. Join us as we amplify our voices as one, uplifting and creating a thriving space for women-owned small businesses.
Topics included: Bipartisan Legislation that Impacts Women-Owned Small Businesses, Resources for Women Business Owners, Self-Care for Women Small Business Owners, Business Development, Boundaries Within a Family Business, Workplace Culture, Talent Management, Exit and Continuity Plans for Your Business, New Technology, Forecasting, and Diversity, Equity & Inclusion.
Nurture Small Business
You Are The Expert: Credibility Marketing Through Authorship
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As a business owner, how do you demonstrate credibility in your industry? That’s Michael DeLon’s area of expertise. As president of Paperback Expert, he helps business owners tell their stories by publishing bestselling books. With a physical book showcasing your unique business journey and knowledge, you instantly leave an impression on prospects. Michael’s credibility marketing strategies have increased conversion rates not just for his business, but his clients’ as well. Learn how Michael came to start his business and visit his website for a free credibility assessment.
About Your Host
Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.
Denise is the CEO of 3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.
View and listen to Podcasts with Denise Cagan.
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