What is social proof? Do your reviews affirm that you are a legitimate business that provides excellent goods and services? What about third-party reviews such as Google Reviews, Trust Pilot, or Clutch? Your reviews must create proof, which leads to trust, and is a part of your marketing engine. But your reviews are only a small piece of your Total Online Presence. Your reviews, social profiles, competitors, and website are major items that also go into your Total Online Presence.
In steps Debbie Oster of Entrepreneur’s Edge, who helps small businesses develop their marketing strategy. She breaks it all down into bite sized bits and explains the difference between a marketing strategy and a marketing plan and why you need both. Listen in and learn how all of this plays together to enhance your marketing.
Connect with Debbie on LinkedIn, Instagram, or Facebook.
About Your Host
DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive.
Connect with Denise
DCA Virtual Business Support website.
View and listen to Podcasts with Denise Cagan.