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Nurture Small Business
Nurture Small Business shares small business growth ideas, survival strategies, and stories of how women entrepreneurs creatively nurture their businesses for success. Join us as we amplify our voices as one, uplifting and creating a thriving space for women-owned small businesses.
Topics included: Bipartisan Legislation that Impacts Women-Owned Small Businesses, Resources for Women Business Owners, Self-Care for Women Small Business Owners, Business Development, Boundaries Within a Family Business, Workplace Culture, Talent Management, Exit and Continuity Plans for Your Business, New Technology, Forecasting, and Diversity, Equity & Inclusion.
Nurture Small Business
When Marketing Money Disappears It's Time for Real Strategy
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Many small business owners have experienced pouring money into campaigns that simply don’t connect with their audience and just don't bring in results. In our latest episode, we're joined by Debbie Oster, a brand and marketing strategist who helps businesses transform those scattered efforts into a focused plan, tailored to their customers.
If you are a small business owner who's overwhelmed by marketing options and unsure where to invest your resources, you'll want to listen. Together, we explore why a solid strategy is the foundation of effective marketing and how to move beyond random tactics. We also discuss key strategies for impactful marketing, including:
- Clarifying your business goals to inform your marketing objectives.
- Deeply understanding your target audience's struggles and aspirations to create compelling messaging.
- Getting strategic about where to focus your marketing spend for the best return.
- Developing messaging that resonates by speaking to your ideal client's desires.
Tune in to discover Debbie's expert insights on how to stop the cycle of ineffective marketing and start building a strategic foundation that will really move the needle for your business!
About Your Host
Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.
Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.
Denise is the CEO of 3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs.
View and listen to Podcasts with Denise Cagan.
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