Nurture Small Business

How a Personal Challenge Turned into a Patented Product and Purpose-Driven Brand

Denise Cagan Season 6 Episode 9

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0:00 | 24:02

From fashion merchandising at Tommy Hilfiger and Gap to leading e-commerce at Lucky Brand, Tiana Ravden spent over two decades shaping how people experience style. But a personal challenge—ruined silk tops and sweat marks—sparked her entrepreneurial journey and led to the founding of Eroe. 

  

In this episode, Tiana shares how she transformed a DIY solution into a patented product while juggling corporate roles, restaurant ownership, and motherhood. Her story is one of resilience, creativity, and purpose. You’ll hear how she navigated the complexities of product development, built a brand rooted in authenticity, and found support in unexpected places, including her identical twin sister. 

  

Whether you're a founder or a dreamer, this episode is packed with insights on balancing vision with business realities, protecting your ideas, and building a brand that truly empowers. 

About Your Host

Denise Cagan has been working with small businesses for 25 years. She has served on the boards of professional organizations and nonprofits. She holds a Bachelor of Science in Quality Systems Management from James Madison University and is a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs. 

Recognized as a facilitator, problem solver, and builder, Denise enjoys working with small business owners who want to create a solid foundation. Her past experience includes 10 years in manufacturing with various awards plus inclusion into Marquis Who’s Who.   

Denise is the CEO of  3 companies: DCA Virtual Business Support, DCA Association Management, and Denise Cagan Business Consulting. In her downtime, she enjoys spending time with her granddaughter, cooking, and cuddling with her dogs. 

View and listen to Podcasts with Denise Cagan.   

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