M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert

Bank Marketing Today by Vya

Bank Marketing Today by Vya
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
Jan 25, 2024 Season 1 Episode 14
Vya

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank  shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the  customer.   

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