Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing

Bank Marketing Today by Vya

Bank Marketing Today by Vya
Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing
Oct 15, 2024 Season 1 Episode 15
Vya

Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. 

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