Michael Ioffe is co-founder and CEO at Arist, the text message learning platform. Michaels inspirational story began with a simple realisation; that digital learning was broken and ineffective. So he created Arist to make learning personal and frictionless, one text message at a time. They started with a project teaching entrepreneurship to teenagers in Yemen, a conflict zone half a world away from them in the USA. Michael has been selected to be one of the Learning Technologies 30under30.