Drop The MIC: Music Industry Conversations
Drop The MIC: Music Industry Conversations is a podcast hosted by students at Stanford University looking to discover the ins and outs of the music business. Tune in each week to hear a new team of students learn about aspects of the industry ranging from Record Labels to Touring, Marketing to Songwriting, and so much more, straight from some of the most established individuals who have spent their careers making the music we all know and love.
Drop The MIC: Music Industry Conversations
From Perfectly Ordinary to Pop Star: A Guide to Marketing and Branding in the Music Business
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Season 1
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Episode 12
Marketing and Branding is at the foundation of launching and maintaining a successful career in the music business. Top marketing experts such as Jesse Coolbroth (VP of Fan Engagement and Digital Marketing at Warner Records), Jon Romero (Head of marketing at Vector Management), and Erin Cooney (Marketing Director at Interscope Records) discuss the importance of designing and promoting an artist's brand.