The COVID-19 outbreak in the US resulted in store closures due to lockdown and stay-at-home orders. As a result, the US smartphone market was down 21% YoY in Q1 2020. As 80% of the stores were closed, we saw online smartphone sales jump to 33% in April 2020. But is it just a temporary boost because offline stores were closed, or we are seeing a shift in consumer buying patterns?

In the latest episode, “The Counterpoint Podcast” host Peter Richardson and Research Director Jeff Fieldhack discuss the growth of online smartphone sales in the US. The discussion also touches upon how carriers and national retailers are addressing the needs of their customers, among other topics.

Read more:
* US Smartphone Market Down 21% as COVID-19 Impacts Both Supply and Demand

Detailed report here:
* North America Online-Offline Monthly Channel Tracker-April 2020

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