The lockdown period brought upon the pent-up demand, and smartphone makers are coming up with aggressive marketing strategies to cater to the users. Aggressive pricing and innovative marketing strategies such as shopping through WhatsApp have helped smartphone makers bounce back. E-commerce platforms are also running promotional sales with discounts and more, which has further helped the growth.

In the latest episode of ‘The Counterpoint Podcast’, host Maurice Klaehne is joined by research associate Tanvi Sharma to talk about the SEA market. The discussion revolves around the impact of coronavirus on smartphone market, brand strategies and the shift from offline to online sales. The podcast episode also highlights how brands are re-calibrating and diversifying production to ensure minimal disruption if such a situation arises again.

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