Not all A/B tests are created equal. The most fundamental distinction is between “To Ship" tests and “To Learn" tests. It may feel like this distinction doesn’t matter, or that you can decide at any point in the project timeline. But if you believe that you’re fooling yourself and wasting your team’s precious time.
Anna Marie will go over a brief introduction to:
(1) The difference between To Ship and To Learn test
(2) The value of making that determination early
(3) What types of development tradeoffs to make depending on which type of test you're running
(4) As well as how to translate this type of thinking into long-term benefits for their organization