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The Product Podcast
Intro to Data Analytics with EA's Director of Product
May 09, 2017 Bertram Chan, Director of Product at Electronic Arts
Building an analytics strategy is crucial for every product manager. How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration? The Director of Product at Electronic Arts, Bertram Chan, talks about how data analytics is no longer a luxury, its a competitive and integral need for Product Managers. He also discussed how PM's can understand not only who your users are but how they behave.
Building an analytics strategy is crucial for every product manager. How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration? The Director of Product at Electronic Arts, Bertram Chan, talks about how data analytics is no longer a luxury, its a competitive and integral need for Product Managers. He also discussed how PM's can understand not only who your users are but how they behave.
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