The Product Podcast

Leveraging User Data with Betterment's PM

Matt Salefski, Group Product Manager at Betterment
Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.

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