The Product Podcast

Leveraging User Data with Betterment's PM

May 30, 2017
The Product Podcast
Leveraging User Data with Betterment's PM
Chapters
The Product Podcast
Leveraging User Data with Betterment's PM
May 30, 2017
Matt Salefski, Group Product Manager at Betterment
Show Notes
Distinguishing business critical events from user behavior is an important part of leveraging event tracking for product development. In this talk Matt Salefski, a Group Product Manager at Betterment, demoed funnels and discusses how and when to use SQL and Mixpanel for tracking events and behaviors.