AirBnB is the ultimate unicorn. As a digital marketplaces, AirBnB has fundamentally transformed the way in which we as consumers book vacations. This talk is a crash course on this new wave of products, and how it compares with a traditional managed inventory. Jiaona Zhang, Product Manager at AirBnB discusses how AirBnB manages its quality of the marketplace to ensure its high standards are met while serving as many users as possible. She covers the building blocks that make up marketplaces, common dynamics that influence how behavior, the interplay of data and Design in shaping the UX, what value delivery means and lastly tracking and managing growth to liquidity and success.