Why does analytics matter? As "big data" and "data science" become increasingly mature practices, businesses have started to demand ROI from their investments in analytics. In fact, senior stakeholders at some companies cast doubt on the need for data science.
Gordon Silvera, a Senior Data Scientist on Spotify's Data SWAT squad, discusses why enterprise analytics is essential to sustained company growth. He talks about a framework that can guide companies towards best-in-class enterprise analytics, as well as show how Spotify has brought this framework to reality.