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The Product Podcast
Hooked: How to Build Habit-Forming Products by Author Nir Eyal
October 26, 2017 Nir Eyal, author of the book "Hooked: How to Build Habit-Forming Products"
Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.
Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.
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