Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. He also gives practical insights that create user habits that stick and actionable steps for building products that people love.