The Product Podcast
Hooked: How to Build Habit-Forming Products by Author Nir Eyal
Chapters
The Product Podcast
Hooked: How to Build Habit-Forming Products by Author Nir Eyal
Oct 26, 2017
Nir Eyal, author of the book "Hooked: How to Build Habit-Forming Products"
Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us?