Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. In this talk, Richard White, CEO of UserVoice, discusses how product leaders are leveraging customer feedback, collected across the organization, to inform how they build the best product possible in the shortest amount of time. Richard White is Co-founder and CEO of UserVoice. During his time at the helm, starting in 2008, UserVoice has expanded from a small, virtual operation to a company with bi-coastal teams in San Francisco, CA and Raleigh, NC. Richard’s foundational expertise lies in UI design & UX and he has made notable contributions to the startup community through his involvement as an early member of both Founder’s Network and Young Entrepreneur Council (YEC). He speaks at conferences around the world on various topics, including entrepreneurship, UX design, and the critical importance of putting customers at the center of building products.