People don’t want to buy a quarter inch drill. They want a quarter inch hole. This is a profound insight. Customers don't want products, they want solutions to their problems. All great products are built around profound insights. In this talk, Rakesh Goyal, Product Manager at Google, shares some examples of successful products and the foundational insight or ‘secret’ as Peter Thiel would like to call it on which they were built. Through some examples Rakesh will get you started with developing an intuition for discovering foundational insights upon which you can build your next product.