In this talk, Karl Sluis will recap the different approaches to creating the right context for a team, what's worked for him, what hasn't, and provide a few things Product Leaders can try right away to provide better context for their teams. One of the most important jobs a Product Leader has is making sure everyone working on a product, at any time, clearly knows why they're spending their time (minute to minute, commit to commit) on a given piece of work. In Karl's role at Next Big Sound, he experimented constantly with how to create the context for the team. As the direction of the company changed everyone wasn't just brought along for the ride, but was part of determining the course of action.