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The Product Podcast
Why Product Managers Should Think Like Marketers by Amazon PM
April 24, 2018 Ashwini Lahane, Product Manager at Amazon
Ashwini Lahane, Product Manager at Amazon, talks about transitioning into Product Manager roles and taking it a notch up by thinking like a marketer. She discusses the importance of marketing tactics for Product Managers and the traits of a good Product Manager. She also shares her insight on how Product Management and Product Marketing fit together.
Ashwini Lahane, Product Manager at Amazon, talks about transitioning into Product Manager roles and taking it a notch up by thinking like a marketer. She discusses the importance of marketing tactics for Product Managers and the traits of a good Product Manager. She also shares her insight on how Product Management and Product Marketing fit together.
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