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The Product Podcast
What Is Product Personalization by former Zendesk Growth Lead
June 21, 2018 Brianne Kimmel, former Growth Lead at Zendesk
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time. She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.
Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time. She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.
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