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The Product Podcast
How to Do Growth Product Management by Dropbox Product Manager
June 26, 2018 Willie Tran, Growth Product Manager at Dropbox
If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is. In this talk, Willie goes over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it will also go over how Growth Product Management can be quite different from feature or traditional Product Management.
If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is. In this talk, Willie goes over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it will also go over how Growth Product Management can be quite different from feature or traditional Product Management.
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