Ever feel stuck or unable to decide what the team should work on next? Ever get steamrolled by an exec to take on their new favorite idea? You are not alone. As Product Managers we are constantly dealing with issues like this. In this talk, Joshuah focuses on a lean product development strategy that helps reduce and in some cases eliminate some of these common issues. The process is called Evidence Driven Development. This process is similar to the scientific method, and helps us define and deliver the products and features of highest importance to the target audience.