In the era of Google, Facebook, Uber and Amazon, enterprise users expect deeper interactions and usable interfaces with mobile apps. Suresh will take you through his experience of the mobile app launch from concept to mature state.
Should it be a single mobile app or multiple apps? Should you first launch on iOS or on Android? Should we release every 3 months, 2 month or every week? Should you market the mobile app separately? How do we get the user feedback? Should it be free or should you price it? Let's get to heart of these questions during planning, execution, release and post-release stages.