You’ve no doubt seen the headlines about how blockchain startups have taken in more capital from token sales/initial coin offerings, ICOs, / token generating events, TGEs, in 2017 than traditional VC/equity financing, CB Insights says 5x more,. You might also have heard about the $2-billion Telegram token sale.
What is the difference between token sales versus traditional equity fundraising? What factors contribute to success or failure of token sales? What are the different types of token sale advisors and what do they do? In this talk, Chris Chan, principal and co-founder of Blockstate, walks through the landscape of token sales and explains where the rules are different or the same between token sales versus equity financing.