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The Product Podcast
Hosted by Product School CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast drills deep into the minds of Chief Product Officers from Cisco, Lovable, Perplexity, Shopify and many more.
We move beyond high-level theory to reveal how top executives actually lead in the age of AI. We dig deep into their real-world decision-making, strategic frameworks, and the operational playbooks used to build intelligent products.
If you are a VP, Director, or CPO looking to drive innovation at scale, this is your essential listen.
The Product Podcast
What Are Product Optimization Tactics by Bills.com Senior PM
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Ali Daftarian, Bills.com Senior PM
Your optimization and testing strategy can potentially determine the success or failure of your product. A/B testing is the most common approach used to validate optimization hypothesis. This approach while powerful has many limitations and does not always result in the highest ROI. Personalization is an alternative approach which can maximize value for specific audiences but can be costly to implement at scale.
Some questions that will be answered include: What are the strengths and limitations of A/B testing? When to use A/B testing vs. personalization? What is predictive personalization and where it can offer value?
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