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The Product Podcast
Hosted by Product School Founder & CEO Carlos Gonzalez de Villaumbrosia, The Product Podcast features candid conversations with product management executives from the world's best tech companies like Google, Meta, Netflix, Airbnb, and Amazon.
New episodes release weekly, unveiling actionable frameworks, unconventional best practices, and real-world examples you can implement immediately.
Perfect for senior product managers, directors, and VPs hungry to build better products, stronger teams, and drive innovation at scale.
The Product Podcast
What Are Product Optimization Tactics by Bills.com Senior PM
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Ali Daftarian, Bills.com Senior PM
Your optimization and testing strategy can potentially determine the success or failure of your product. A/B testing is the most common approach used to validate optimization hypothesis. This approach while powerful has many limitations and does not always result in the highest ROI. Personalization is an alternative approach which can maximize value for specific audiences but can be costly to implement at scale.
Some questions that will be answered include: What are the strengths and limitations of A/B testing? When to use A/B testing vs. personalization? What is predictive personalization and where it can offer value?