Freedom to Fail

Episode 051 - Using Customer Feedback to Make Your Product the Best w/ Kelley Higney (Bug Bite Thing)

Kyle Bringhurst

Kelley Higney is an inspiration when it comes to business. Her business, Bug Bite Thing, does 8-figures in revenue annually, and was featured on Shark Tank, where she got a deal with Lori Greiner and received her Golden Ticket.

Before she went on Shark Tank they did over $500,000 in sales, and in the time since then they have gone international, thanks in large part to the 30,000+ reviews they have on Amazon. Kelley has done an amazing job collecting feedback from customers and getting reviews.

In this episode we talk about how she tracks and documents all the feedback and how it has helped them expand their business. We also talk about what she would do in her first year of business if she were to start all over again, giving practical advice for all entrepreneurs listening.