Social media is such an important tool for businesses - when used correctly.
However, as powerful as social media can be for the business or brand if used incorrectly - or ineffectively - it can actually be detrimental to client feeling and connection.
Social media above all else needs to be one thing - social! It's about community, communication and building awareness...it's not an arena to sell.
It's easy to see many companies missing the mark with their social media, or indeed not using it to it's fullest potential. Whether it's diversifying the message for different platforms, or even just staying connected and up to date.
When it comes to knowing what to do with social media it can feel a little bit of a minefield - after all, the goalposts are forever moving with new algorithms on a seemingly weekly basis from Facebook et al.
That's where a trusted expert can come in, and for me, there is only one to turn to - the social media superhero herself, Cheryl from Tao Business Solutions.
Through this episode of #ThePersonalConnection, we talk all things social media and copywriting, with powerful hints and tips throughout from Cheryl, and myself.
If you want to find out more about Tao Business Solutions and how Cheryl can become an invaluable part of your business, you can find her at the links below:
Website
Facebook
Twitter
LinkedIn
or get in touch directly at cheryl@taobusinesssolutions.co.uk or call 07891 711363.
Social media is such an important tool for businesses - when used correctly.
However, as powerful as social media can be for the business or brand if used incorrectly - or ineffectively - it can actually be detrimental to client feeling and connection.
Social media above all else needs to be one thing - social! It's about community, communication and building awareness...it's not an arena to sell.
It's easy to see many companies missing the mark with their social media, or indeed not using it to it's fullest potential. Whether it's diversifying the message for different platforms, or even just staying connected and up to date.
When it comes to knowing what to do with social media it can feel a little bit of a minefield - after all, the goalposts are forever moving with new algorithms on a seemingly weekly basis from Facebook et al.
That's where a trusted expert can come in, and for me, there is only one to turn to - the social media superhero herself, Cheryl from Tao Business Solutions.
Through this episode of #ThePersonalConnection, we talk all things social media and copywriting, with powerful hints and tips throughout from Cheryl, and myself.
If you want to find out more about Tao Business Solutions and how Cheryl can become an invaluable part of your business, you can find her at the links below:
Website
Facebook
Twitter
LinkedIn
or get in touch directly at cheryl@taobusinesssolutions.co.uk or call 07891 711363.