Brazen Leaders - The Human Edge
I'm Amélie, your go-to transformation consultant and leadership coach with 15 years of experience. This podcast is your toolkit for bold leadership and brave living. Packed with insights, strategies, and real-talk interviews, it's designed to help you harness your human edge to drive impact and inspire others.
Whether you're a corporate trailblazer or an entrepreneurial maverick, Brazen Leaders is your weekly dose of radical honesty and ambition. Embrace your true potential and take bold actions. Ready to unleash your inner leader? Let's get started!
Brazen Leaders - The Human Edge
#29 - How to validate your business idea and reduce your risk of failure with Yannick Khayati
Most product launches fail and more than 80% of startups fail.
Most of these fold because their creators misread the market demand.
These numbers are enough to make you dizzy, so I wanted to speak with Yannick Khayati, a digital native who, in his own words, is “somewhere in the field between marketing and innovation”.
Yannick loves innovation, so he decided to combine the two and launch what he calls an 'actionable validation studio'.
“What they do is basically test ideas,” with his agency, Cosmos Collective.
Yannick’s current motto is ‘test before you invest’. He believes that collecting data to confirm whether ideas have a market allows startups and corporations to make evidence-based decisions on whether to go ahead with – or kill – the projects they're working on.
Here’s Yannick’s advice on the fascinating topic of idea validation.
Or, if you’re short on time, I’ve also condensed all of Yannick Khayati's key tips – FAQ style – in a summarized, quick-read version right here.
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