Most product launches fail and more than 80% of startups fail.
Most of these fold because their creators misread the market demand.
These numbers are enough to make you dizzy, so I wanted to speak with Yannick Khayati, a digital native who, in his own words, is “somewhere in the field between marketing and innovation”.
Yannick loves innovation, so he decided to combine the two and launch what he calls an 'actionable validation studio'.
“What they do is basically test ideas,” with his agency, Cosmos Collective.
Yannick’s current motto is ‘test before you invest’. He believes that collecting data to confirm whether ideas have a market allows startups and corporations to make evidence-based decisions on whether to go ahead with – or kill – the projects they're working on.
Here’s Yannick’s advice on the fascinating topic of idea validation.
Or, if you’re short on time, I’ve also condensed all of Yannick Khayati's key tips – FAQ style – in a summarized, quick-read version right here.
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