“The funny thing is, at uni I took a marketing course and literally told the guy sitting next to me, ‘If I ever work in marketing, shoot me dead,’” Ilse Van Dyck laughs.
She’s definitely changed her tune since then, having become a performance marketer before launching Boelo, a marketing job board. But that was before she understood the power of data.
“I had this very old-school image of marketing, which was that it was just fluff,” Ilse explains. “Sometimes, when I look at other departments, I think, ‘Ooh, it must be really rough not to have tangible results’.”
It’s clear that Ilse loves marketing. But she was also outspoken about the sector’s failures when I interviewed her for People&Digital, the podcast.
Here are some more of Ilse’s thoughts about marketing and how she thinks you can build the perfect career as a marketer.
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Or, if you’re short on time, I’ve also condensed all my key tips – FAQ style – in a summarized, quick-read version right here.
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