The WFTO is the home of Fair-Trade Enterprises. Spread across 76 countries, members are verified as social enterprises that practice Fair Trade. To be a WFTO member, an enterprise or organization must demonstrate they put people and planet first in everything they do. We are democratically run by our members. This is their global community.
Joellen Nicholson builds shared value partnerships across sectors for inclusive value chains. Her diverse career journey has crossed the private, non-profit, and social venture start-up sectors leading marketing programs, partnerships, plus social impact and sustainability initiatives with leading brands like the Gap, Disney and Macy's. As the Director of Programs at Nest she supported business growth and social compliance for over 100 global MSMEs, with on-the-ground projects in India, Guatemala, Haiti, and Namibia. Joellen co-found basik 855, a social venture that developed a new co-creation model with Cambodian artisans. As a consultant Joellen has advised organizations on business models and program strategies that incorporate social impact and sustainability. Currently, Joellen is a VP at University Impact, growing the unique Triple Donor-Advised Fund model through impact investments and creating the next generation of social impact leaders. Joellen is a strategic advisor to Hechos x Nosotros | Animaná, an Ashoka recognized social enterprise non-profit with UN consultative status advancing LATAM artisans and MSMEs in the sustainable fashion ecosystem.
Roopa Mehta leads Sasha Association for Craft Producers (India), an exemplary WFTO member selling fashion and home products around the world. Her association with Fair Trade began in 1978 and she moved over full time to Sasha in 1985. She has served on the board of Fair-Trade Forum India and the Asia WFTO board. She was voted on to the WFTO Global board as an independent board member in May 2011. Roopa completed an Economic honors course, followed with an MBA degree from Delhi University. She began her career with a leading Indian chain of hotels and moved on to be an Executive Director of a company producing and retailing high-end women's clothing using traditional dyeing printing and embroidery techniques. www.wfto.com
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