Building Pillars of Social Impact with Powered By People

"We are on a mission to enable small batch producers to be a viable alternative for buyers to traditional mass manufacturing suppliers. We don’t just offer buyers beautiful, high quality and unique product from makers in regions that are new and exciting. We believe in a transparent and sustainable future for all and are passionate about making sourcing further afar more accessible.    

Our B2B marketplace platform and powerful digital tools foster buyer confidence and empower ethical producers and brands worldwide. Retail is changing. Consumers are demanding distinct, high-quality products with origin transparency, yet highly skilled producers in lower-income countries lack access to markets, tools and financing. We are here to help and on a mission for change."     


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Transcript

Sabrina Iken: 0:02

Welcome to The New York now podcast, a modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America's design capital New York City. It's where buyers and designers on Earth have refreshed and dedicated collection of eclectic lifestyle products. Hi, I'm Dandrill Glover podcast host and senior producer for New York now and welcome to another episode of journeys and narratives in global handmade with powered by people, a mission driven company, building pillars of social impact in handmade communities around the world. And today we're delighted to welcome Sabrina Iken, head of business development in Latin America for Power By People along with Sofia Cruz Dario, founder of tekiti, and Juanita Gil, co founder of Matamba. Two featured brands with powered by people, At powered by people, we believe in responsible small batch production in a diverse global community of makers, and that a conscious consumer needs a conscious buyer. We believe that together we can be that change. We believe in a transparent and sustainable future for all and are passionate about making sourcing further far more accessible. Retail is changing. Consumers are demanding distinct high quality products with origin transparency, yet highly skilled producers in lower income countries lack access to markets tools and financing. Our management practices are rooted in a culture of transparency, and accountability for stakeholders, buyers, and ultimately, consumers can better understand the impact of their decisions, when the information of a product's lifecycle supply chains and direct operations are made available, the disability to the product provenance directly impacts labor, community and environment.

Dondrill Glover: 2:00

Hello, and welcome, ladies. Hi,

Sabrina Iken: 2:04

thank you very much. Hi, thank

Sofia Cruz Del Rio: 2:06

you so much for having us as well done.

Sabrina Iken: 2:09

Oh, my, it's my pleasure. We are so excited to have all of you joining us today. And looking forward to diving into the conversation. There's so much to share with our audience and so much to learn about powered by people. And the two featured brands that we have here with us today. Sabrina, I'd like to start with you. Tell us a little bit about your journey from France to Latin America. Sure. So I was born and grew up in Paris. And I come from a multicultural background. My family is from North Africa and Italy. So I think it always instilled in me this kind of political culture. And I chose to, yeah, have the ability to move around in the world. And I lived in London, where I worked mostly in publishing and marketing. And I was always my first job was at salvage magazine, which is an amazing textile magazine. And that kind of brought that interest for me on everything handmade textiles, the core, and I was just fascinated by all these, these elements of culture that I put through your hands, basically. So I chose to take a short break, and I had this strong fascination for Latin America. So I traveled there in 2007 A while back and went from Mexico all the way down to Brazil and really tapped into like all the different artists and groups and techniques and products that were there. And I was just in awe of every single culture, the the fastness and the richness of it. And so long story short, I went back to Northern and decided to actually leave my career in publishing and start my own brands and work with artists and groups and also work with buyers in terms of sourcing products and working ethically. In Guatemala originally, which is where I was based for about 10 years wondering Yeah, and then two years ago moved to Mexico. I've always been in love with Mexico everything about it is beautiful and amazing. So I mean to go city, my home and continue to work always with small artisan groups, but at the same time with buyers on the sourcing side and now powered by people as well. That's fantastic. Well there were there were so many connected places for me there of course, you know, in travels to North Africa. I lived in London as well and when you brought yourself riches, oh, I used to shop there well go in that store was just like, wow, it was just amazing. So good vitamin team there. Well, I just I love this journey and then your path to power it by people. You know, how did that sort of aligned for you?

Dondrill Glover: 4:45

So I was when we're coming in Guatemala I always work with very small groups directly in the field with these groups and the thing that was coming up always as a challenge was the the access to market and others crazy like that. have all these amazing products all over. And there's this huge market in the US and also Europe, and then never seems to be the right connection for quit to happen. And I was actually working for a small group in Chiapas called When powered by people got in touch with us. And they presented the platform and it totally made sense to me, I was like, Oh, well, this is this is the product that will make things very easy and smooth. So both on the buyer side, but also on the artisan side. And so I reached out to them again and said, you know, Latin America is that huge, has huge potential, there are so many opportunities, and so many countries that haven't yet discovered so many brands, I'd love to support you in growing that region. And that's how it all started.

Sabrina Iken: 5:49

And what imagined is, that region is so rich, it's so textured, I mean, it really lends itself to those kinds of collaborations and those discoveries of artists and brands, you know, for our our audience that that are not familiar with Power BI people, enlighten us, you know, tell us more about the mission, the purpose and the the from its inception, you know, what was the goal.

Dondrill Glover: 6:17

So the goal was very much to grow the artisan sector, so our focus is 100%, on the handmade artisanal sector. And the idea was really to establish these connections between retailers, buyers, and artisan groups all around the world, we work across all the regions, we have regional teams. So I'm in Mexico, we have a team in Kenya, looking after Africa, we have another team in India, and a team in the US and Canada that lives up to Europe and US. And yeah, just kind of allow buyers to source across the world and find out all these different amazing products and techniques that are available. You know,

Sabrina Iken: 6:57

Sabrina, you mentioned a few of the countries that are being impacted if artists and that you're working with, with Power BI people, can we talk a little bit more about those regions, and exactly what's happening with the impact there?

Dondrill Glover: 7:10

Sure. So we have a regional team with strong expertise that have been working in the artisan sector, and that are based on all continents, I look up to Latin America, and based in Mexico, I've been working in the region for about 10 years, specifically in the artisan sector within groups, but also connecting with buyers, and as a sourcing agent. And that same model is replicated in Africa. So we our local team there is based in Kenya, but we work across the continent. And same thing in India, working across Asia. And we also have, like I said, a team that's based in the US and Canada, that looks after some of the new vendors that we're bringing in, both from US and Canada, but also from Europe. The idea is really to establish those direct connections and really be in country to understand not only the culture, traditions, techniques, but also have access to all these amazing artists and groups and brands that are here and maybe have not been discovered yet. So we want to bring some fresh products on the platform, but also always ensuring that we have a social and environmental impact.

Sabrina Iken: 8:16

Oh, that's fantastic. It really is. You know, I'd love to at this point pull in, Sofia and Juanita into the conversation. Both brands are featured on your platform, Juanita let's start with you. You're the co founder of what Matamba introduce us to the brand, the artisans and the journey to powered by people.

Juanita Gil: 8:36

Okay, so Makamba, it all started while my partner and I Jenny, Jenny, wait. She's from LA Wahida. She comes from an indigenous family is our background really comes from working with artisan he has a Colombia, which is a very big company in Colombia, a public government company that works with all the artisans around the country for this, this company has been going on like for more than 20 years. So that's that has been our like our most valuable school. I'm getting to know all the techniques and artisans around the country. We weren't there for four years. She was there longer. So we traveled to many communities get God to know many techniques that I didn't know before. Yeah. Actually, when when I got to know all these techniques and all this richness and all the artisans I was like, Why don't they teach that this in school, you know, this should be like very obligatory to have all this knowledge since the beginning. But after we ended our cycle there, we decided to create Matanga and have this ongoing relationship with the artists that we already have worked with for so many for so long. So we started The brand a year ago. So it's very short time. But it ended with a pandemic and things that have happened. We are very grateful because many great things have happened in such a short time.

Sabrina Iken: 10:15

Yeah, I mean, it's it sounds a minute definitely is winning, I'm really inspired by the fact that you, you know, in gaining that experience in working in the region, but discovering these techniques and deciding to do more exposure, they need to be highlighted and you know, being inspired to create your own from that you and your brand partner.

Juanita Gil: 10:38

Exactly, yes. Well, we, what we really learned is that you just don't call the artists and to make to work for you, you know, you have to build up this really close relationship, to co create with our essence like to see each other as equal with the artisans and have a lot of respect for the work that we do. So it's not just a process of designing, and that's it, it's a process of getting to know how they work, getting to know how they live getting to know all their culture, their traditions, every community, every artisan is a different culture is have different ways of living. So it's getting to know very a lot of cultures in one in one same place. So it's been, it's been a really nice journey, just not not only to get nice designs done, but to get to know, the, like, the intimate life of them. And we create from that experience

Sabrina Iken: 11:39

from that extent, but that's, that's so rich and textured, and I, I love how the relationship with the maker, the designer, and the artists and is leveled and and very humanized and connective that, you know, they're, you know, having elements like that you you can help but you create something really special. And Sophia, you're the founder of to ki t i love to ask you the same question.

Sofia Cruz Del Rio: 12:07

Yes, of course. So basically we are we are a b2b a we facilitate or enable the relationship between companies and small workshops in all across Mexico, but a we work a more in six different states of Mexico, we work with more than 200 Already cents and the company I think I found it like a eight years ago already. So we've been doing amazing relationships with a tequila companies with hotels. A and here well I started for the hotel industry. So we work with basically a artisanal pick a techniques that are utilitarian techniques, it not a lot of the the great the greatest pieces, and we found like the market need, where people wanted to incorporate things they could like using their their everyday lives, a that that were handmade, and that we're also giving work to, to very vulnerable community now. So I really believe in the power of work. And I do believe that handicrafts are an amazing way of, of finishing or trying to end the huge inequality that we have in Latin American countries that I think it's something that for all of us that work in these with with these communities is something that moves us a lot and I do believe that we have we like it sometimes feels like we live in in two different worlds sometimes no. So it's amazing, it to see how to unite them and how to we have to find find by balance of learning from from their values and incorporating them in our everyday life also known. So, a after eight years and when the like we always had the idea that communities had to incorporate the part of technology in their everyday in order to have a opportunity for for better markets and to reach other countries that were like very technology advanced and that are a bit of a better market for them no further further pieces. So, I think we heard about Power BI people like one year ago and for us it was like everything just make made sense not because we have these other platforms, where sometimes their their purchase policies a or or how they understand a how they community communicate with customers, and how in the artisanal production everything can change. So I think we have found in Power BI people a more than a platform a like a partner to grow, to understand to build together a and to learn how These products that a they are just starting to be in commercial platforms a can can have access to these new market No. So that has been like our, our journey A and E has been amazing because I think we're co creating not only the business part but also the design part,

Sabrina Iken: 15:21

I'm loving the consideration for who I who they are in your conversations in building connections and also that consciousness with understanding that helping to build opportunity is so essential for for the region. So it's, it's inspiring again, to hear that I'd love to talk about your products and what buyers and retailers can find when needed. Let's start with metabo

Juanita Gil: 15:47

we're focusing right now on fashion accessories. Okay, different kinds of bags with different kinds of fibers. Okay, we we have seen like this big demand on home accessories so we're now working on that as well. We do that as well right now but we do it on collaboration with other brands and other companies that we have designed exclusively for this home pieces. But right now our own brand offers fashion accessories and we're ongoing to the home accessories

Sabrina Iken: 16:20

and Sophia for to Katie we were more

Sofia Cruz Del Rio: 16:23

like an enabler. So most of the other pieces we develop were for other companies. Right now we are more focused in Home and Kitchen. So yeah, we have from stone wood, a different types of clay, a natural a weaving a we don't go that much into textiles. But yeah, I think we we are basically more in use, like utilitarian pieces for Home and Kitchen.

Sabrina Iken: 16:54

Another thing that I wanted to ask very quickly was you know, give me this is the question for the both of you, at least to kind of tools that impacted your artists since from working with Power BI people

Juanita Gil: 17:08

Well, I think getting them in touch with international markets through digital platforms as as our own webpage or as Power BI people platform like really has an impact on getting bigger productions, which involves getting more people or more artisans to go into the group and improve their quality of life as as they have more work. And as the group grows to make it richer in, in, in the technique and then how they they can work more together as a community to you know, preserve the techniques which is something that is in some communities that at risk that if they don't see the art the craft as a way of living they will just go off and find another job and this is how we get lost so this this opportunity to have platforms where they can go in international and bigger markets helps to grow the the groups that we work with.

Sabrina Iken: 18:18

And it really lets people know how important it is to align yourself with an organization like Power BI people but these are the tools and the insights that you're able to provide for your artists sins and also giving them a larger platform. And Sofia the same question for you.

Sofia Cruz Del Rio: 18:36

Overall I think most of our market is national we work with company like national companies we've exported before but I think what powered by people has brought to us and to some other communities is developing products that are for for other markets like we've never really gone into the sign we basically a sort of help the the rd sense change some of the some of the things some of like details of the pieces but we've never like developed for the final customer a whole a whole collection not so that has been new to us and also like taking a like being super careful with quality with ship the shipping experience. So I think that will not only help us for Power BI people but that will help us and the rd sense for other customers do not like using technology to access a like a bigger market and being able to negotiate and learn like how other cultures and companies negotiate in the world to close deals and what are they interested in? I think that's what Power BI people has has brought to us not like a lot of information or knowledge it's also amazing to, to see different companies of all over the world just like working together in one platform and not seeing each other as a competition. But like just trying to make something like very big now,

Sabrina Iken: 20:16

I think it leads me into my next question. And I love to bring all of you in, I love to talk collectively, about people, culture and traditions in the regions of Mexico and Colombia, give us a brief, you know, scenario of a life of an artist that in the village or community that you're working with, then. So bring it I'll start with you.

Dondrill Glover: 20:45

So my experience is mostly in Mexico working in Chiapas. And then like I said, I worked for just about 10 years in the field in Guatemala. So I give you a little bit of background of that. I think, as Sophia mentioned, sometimes we feel completely disconnected to, to the people who do these amazing products. And we really have no clue and no insight into their day to day reality and how much they handle. And I think that's what struck me the most is that I work specifically with women in the field that specialized on backstrap, which is extremely, I mean, it's incredible, so extremely tedious and difficult to do. And was they're doing that they're also looking after kids working on the crops that you know, that's next to their homes. So their day to day reality is completely different to me being, you know, in an office and talking to different partners, both in Mexico and in Colombia. And I think that's what's important is when we build when we develop a product, there's this real element of collaboration. But it's me bringing in my, I want to say sort of business and market knowledge and my insights from working with buyers. And how do I make that product adequate with a waiver? But also, for me, the most important part is putting the waiver forward and really saying, without them, we have nothing. Yes. Powerful.

Sabrina Iken: 22:14

And when needed, Sophia. I know you mentioned a little bit earlier about your experiences.

Juanita Gil: 22:22

Well, but Well, yes, what I like I said before, like every community is a different universe to me. But what attaches, all of them is that their their day evolves around their daily chores, you know, like working the land to grow the fiber, which, which they work with Columbia, it's very rich in natural fibers. So where they get their raw material from, it's also like a big part of their daily life, to go and get that, that that fiber, work on it and have been like, I like it really amazed me how they makes their daily chores, like taking care of the baby having to cook and finding the spaces to work on their craft. But as they work on their craft, they a lot of them said like, this is our way to meditate, and to find the spaces to to relax and to you know, like food, all our thoughts of the day in the pieces that we work in. So that's really nice, because just when you have this final product, you know, there's a lot of story behind it. Not just like the work of getting paid back for but it's their life, you know, their their customs and their everyday their everyday activity. Also, for like for the indigenous communities, also to find all this richness in the symbols and how they respect the symbols that are like are under under their way of dressing, or the elements they use and the respect that they have for that. And also the way they teach you to respect that as well. And the way they teach you to use those the right way to use those symbols if you're going to use them on a design. Yes. And all this Yeah, exactly. So all this knowledge has become like really, really important to us. As for we as you know, like to know how to work our designs as well.

Sabrina Iken: 24:37

Exactly, no, that's okay. And I would imagine for you Sophia as well with representing so many artists since it's such an opportunity to learn and experience some of those same values of getting to know them as you bring product on the market.

Sofia Cruz Del Rio: 24:52

Yes, exactly. And I think one of the most amazing things about a buying candy grasses eats they all have Like a specific or symbol or color or, or way of of making things that really represent the values and what each community like really cherish is not a. So for example, a there's a specific community cause and risk Amiata that is they will rally to community. And every bees like as a symbol of why what is important to them. So nature is some of the animals, and they have, like, an amazing ritual of like how corn is super important for most of the communities in Mexico? Yes, a, and they have a way of feeding the corn to say thank you and for the land to give more crop next year. No. So I think those type of practices that are in there every day really makes them super conscious, they live in the present. And as kanita say, they have like a ton of chores to do. But they they work to leave and they don't leave to work. No. And then I think that's amazing. A, they have in this community, when you come from the city, they tell you, a you come from the land that doesn't breathe anymore. And that's because everything has concrete. And they're like the land really briefs. So it's it's amazing like all these conversations you have in the everyday you you learn a what sometimes when you're in your everyday in the city, you you forget no like to be thankful it to respect nature to live in balance. You can see kids running around without shoes, because it seems they don't have concrete, it's not warm. And so there's no cars, so there's no race going on, they can really enjoy their everyday. So yes, I think then just also appreciating silence, like hearing the Siri you cannot hear silence anymore. There's something always going on. And when I go there, and you just wake up and you really hear silence, it brings you just peace, like immediately. And leaving it in your everyday, it really makes you think of what's important, and how we always live in rush. And all these stories are told in in every piece. And I think that that is amazing. And if people were more interested to into knowing the stories behind these pieces, you will like you could learn and incorporate so much into your everyday.

Sabrina Iken: 27:28

So I'd love to ask my next question. How has the handmade traditions maintained its heritage from one generation to the next? Or are we so challenged in that space?

Juanita Gil: 27:39

Well, as as I mentioned, before, we encountered a lot of this problem when we when we traveled to different communities, mothers were telling us now my daughter doesn't want to work. She's not interested in learning, they don't want to learn. So I think this is our responsibility of these new companies that are arising our own Battambang as they get the I think it's now on our hands, to motivate the new generations to get into these traditions and preserve them as much as we can. So I think we have to just do our best in just keeping us sustainable than a long term relationship with these communities. So the work is not lost. But definitely, definitely it is a challenge that we have. So getting to know different platforms, again, as powered by people that have this interest on giving us a hand and a push. So we can grow their their business in crafts, with our artisans, it says really big opportunity for us to, to work on that young dad and on preserving the culture and the techniques. And

Sabrina Iken: 28:59

I'd love to tap into why you feel it's so important to keep handmade alive and thriving in the region. We understand that there's a strong economic component that's essential in providing sustainable opportunities in the continuous building of small enterprise. We know that that is deeply socially impactful in communities of artisans. But what drives you to do the work that you do

Sofia Cruz Del Rio: 29:26

for me is people that have they have find passion and meaning in their work. And I think that a that is super valuable. And there there are few people that have this opportunity. And the challenge is to make to continue making this activity of our economic activity now so as Juanita said, we have like a lot of responsibility in these generations. And I think as we said before the values you can find a in their work. They are amazing, and I think that's one of the main reasons each has to continue the history when we can learn from the pieces

Sabrina Iken: 29:58

Sabrina, I'd love to to talk with you about the types of techniques that are driving design in Power BI people and the regional representations.

Dondrill Glover: 30:12

We focus on covering most of the techniques, it's very important for me to have a look at a country and offer its whole variety, but also really much focus on the ones that have a deeper impact in the sense where, as Sophia mentioned, money flows. Well, the artisans also work on raw material. So it's like how do we bring in that element as well within our processes. So there's a strong focus at the moment on natural fibers being used in textiles, in baskets. Clay ceramics has been a huge market for us. hard goods are coming up at the moment quite a lot. So how do we incorporate all these elements? We want to cover everything and make sure we make everything available? Yes,

Sabrina Iken: 30:57

I mean, that the techniques are so vast and again, really varied. It's exciting to see it, it leads me into my next question is one of the other types of lifestyle categories that buyers and retailers can find in the collection.

Dondrill Glover: 31:13

Powered by people. So we drove with him for Marie four main categories. Decor is a very big one. And style is actually a good one and kids has been coming up quite a lot. We know there's a huge market for that. And so that's also been incorporating the side. Like I said, we try as much as we can to include a huge variety of categories to really allow buyers to source differently, but also understand the potential that there is in the handmade sector and that anything can be made handmade. And before any industrial product, there was a handmade product for it.

Sabrina Iken: 31:51

Absolutely Sabrina, we were always handmade. First, imagine that all societies started out by making things by hand, it's a great thing to remember. Thank you for bringing up that point. I'd love to switch gears to talk about New York now, powered by people made their debut at our summer market. And I'd love to hear about what that experience was like for you guys.

Dondrill Glover: 32:14

It was great. It was my second time returning to New York now first time with Power BI people obviously had come to New York now with my own brand. And so it was a completely different experience, because you have a lot more physical products, and you have the direct interaction with people that you already know, but also new buyers. And I think coming to New York. Now this time, we had both some physical products, some other products, I covered all the regions, we try to include as many categories as we could. But also, obviously we are a b2b digital platform. And we are a technical particularly technology company. Sorry. So we wanted to make sure that we came across as this is the future of handmade, we need to show you that it's easy to find products, and how do we get that message across. So having those we had iPads on the stand, and talking to buyers and buyers were just really amazed about the selection, the curation of products, how easy the platform is. And that that ability to just source everything across. I think we're on 46 countries at the moment. And I think New York now for us was great because it gives us a platform to to meet those buyers and also to meet some of our potential partners and vendors and have those direct conversations. So we had a great conversation on how the Secretary is going. Post pandemic, even though that's a big word to say, I don't think we are so much post pandemic. Yet, just getting that general knowledge in general access in connection with virus has been great.

Sabrina Iken: 33:51

It really I mean, we were really delighted to be back and the response was so fantastic. And just people ready to connect with brands and just to be able to to facilitate that and be a part of coming back to the ground new. We're just excited. And we thank you for joining us. I'm staying in the lane of talking about accessibility. And there's so many things that you guys have implemented to support trade buyers and retailers looking to build a relationship. Can we talk a little bit about some of those tools that are available with Power BI people for buyers and retailers?

Dondrill Glover: 34:26

What's the main goal is really to ease those transaction and facilitate the communication and discovery and keep that French fresh elements of products. What we have done for buyers is obviously offer them let 60 days but as we know that that's quite detrimental for some of our artisan partners. We facilitate payments, early payments through financing that's part of our core is making sure that artisans get paid when they need to as opposed to but in a way that fits in within the retail model. To get the global retail market and its requirements. So that's been a big one. Another thing that we have been working on really closely with all our vendors as well, and buyers, has been logistics and how we make sure that logistic is no longer a barrier for for both. So we want products to be made beautifully in the right timing, with the right pricing that works for autism partners. But at the same time, we want them to be sent within reasonable time to the markets and delivered yet to all those retail partners. So we are net, we are looking at all the challenges that the artisan sector face and sort of tackling them working really closely with both retailers, buyers and artists and vendors.

Sabrina Iken: 35:51

Yeah, your your pillars and principles are just fantastic. And they're they're working.

Dondrill Glover: 35:57

This has just been

Sabrina Iken: 35:59

such an incredible conversation. It's so enlightening. I would love for our listeners to stay connected. So and to follow your brands and everything that you're doing. How can they how can they follow? And where can they stay connected, Sabrina? Sure. So

Dondrill Glover: 36:18

our website is powered by people calm. We also on Instagram, LinkedIn, Facebook, all under the same handle powered by people.com. And for anything related to Latin America, I am the person you can connect with. So it's Sabrina ad powered by pupil.com. Like I said, we work with many vendors across several regions, you have the opportunity to product develop design with us do custom collections, but also have access to 1000s of products at the moment that are simply amazing.

Sabrina Iken: 36:56

Very perfect, guys, we have to stay connected. I have to say that this conversation, Sabrina, why need us, Sofia, it's just been fantastic. And I can't thank you enough for joining me in this episode of journeys and narratives of global handmade. It's really been my pleasure. It's been a pleasure. Thank you so much.

Dondrill Glover: 37:19

Thank you Dondrill Thank you very much f r having us. My pleasure. And I will be following so stay tune. Powered by people with Matam a and TEKETI. Joining us from exico and Colombia, providing ccess just small batch artists nd producers from around the orld through diversity rinciples and technology. To earn more about Powered By Peopl visit powered by people dot com and follow us on Instagram at P wered By people to connec with Sabrina for sourcing in Latin America please email Sabr na at Powered By people dot com Thank you for joining us or another episode of j urneys and narratives and globa handmade. Thank you for liste ing to the New York now podcast Make sure to tune in weekly f r engaging and insightful co versations touching on the mo t relevant topics facing ou community today.Visit NYNOW.co to learn more about our market and how you can join in on th conversatio