alicast by Alibaba Group
An in-depth exploration of China’s vibrant digital landscape, where technology and AI converge to shape the future. Join us as we delve into groundbreaking innovations, emerging tech trends, and the transformative power of artificial intelligence. We'll feature insights and strategies from trailblazing entrepreneurs at the forefront of this revolution. Brought to you by Alibaba Group, a pioneer in China’s versatile tech ecosystem.
alicast by Alibaba Group
Mondavi Brings a Touch of the Grape to China
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AliCast from Alizila
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Season 1
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Episode 4
Mondavi's Berny Yang and Lydia Li join Alizila's Adam Najberg to detail how the U.S. wine brand has used compelling content and big data via Tmall to win a rave following in China. Winery videos and sharing a tasting lexicon with customers has educated many a palate in the world's most-populous country.
