.png)
The Corporate Jet Investor Podcast
Welcome to the Corporate Jet Investor Podcast where we bring together some of our friends and colleagues from across the world of business aviation.
Hosted by Alasdair Whyte and brought to you by the team at Corporate Jet Investor. Winner of best digital offering in the 2020 Aerospace Media Awards. Connect with us at www.corporatejetinvestor.com
Producers: Olivia Leaning and Louisa Whyte
The Corporate Jet Investor Podcast
CJI Podcast #30 | Ève Laurier | Bombardier
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Join us as Ève Laurier, Head of Marketing Communications at Bombardier, reveals how the company transformed its brand and communications strategy over the past 5 years.
Discover the secrets behind re-engaging stakeholders, delivering consistent luxury experiences, and navigating the evolving private aviation industry.
From sustainability initiatives to digital marketing innovation, this candid conversation offers valuable insights into leadership, company culture, and strategic marketing. Whether you're in aviation or interested in brand transformation, you'll find lessons applicable to your own business journey.
Thank you Ève!