Viasat Town Hall #69: Rethinking business aviation in-fight connectivity: Beyond speed tests

Speakers:
Claudio D'Amico, Vice President of Strategic Market Engagement, Business Aviation, Viasat
Michael Schrage, Research Fellow, MIT Sloan School of Management

In-flight connectivity providers have traditionally competed on peak network speed, even though the moments that truly define value — such as joining a board meeting without the connection dropping or watching crucial sporting moments without buffering — remain invisible to this single metric. 

This town hall will explore new research by Massachusetts Institute of Technology (MIT) Sloan School that calls for a radical change in how business aviation in-flight connectivity is measured. It states the industry must move beyond measuring speed alone to focus on a broader range of metrics and translate the findings into simple measurements that passengers can instantly understand. 

Viasat has become the first provider to take action with the launch of a market-first concept for its premium JetXP in-flight broadband service. Designed with business aviation in mind, the new iQe (In-flight Quality of Experience) concept will redefine connectivity measurement by constantly monitoring a comprehensive range of network metrics and leveraging AI and advanced analytics to deliver a single, intuitive QoE score that instantly shows connectivity performance at a glance.