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Host: Imogen Foulkes
Production assitant: Claire-Marie Germain
Distribution: Sara Pasino
Marketing: Xin Zhang

Transcript

Speaker 1: 0:00

Hello, I'm Imogen Fowkes from the Inside Geneva podcast. Today we're taking a brief detour from our usual focus on humanitarian issues and international organisations to share some exciting news about a new podcast joining the Swiss Info family.

Speaker 2: 0:17

What would you do to protect your family?

Speaker 3: 0:20

Becoming a parent definitely is a very emotional thing.

Speaker 2: 0:24

How far would you go to protect them from future?

Speaker 3: 0:27

disease. You suddenly care about something more than you care about yourself, and we live in a world that is filled with things that can go wrong.

Speaker 2: 0:36

And what if there was a solution from the second your child is born? When you decide to preserve your baby's cord blood, you are making an incredible investment in the future of your entire family's health.

Speaker 3: 0:49

They would all tell you you're doing this for your child. It will maybe help them later on.

Speaker 2: 0:55

That's the promise of stem cell research A future in which your baby's stem cells can be used to cure serious diseases. Today, newborn stem cells found in cord blood are being used to treat over 80 conditions. We'll keep those amazing cells safe for you, frozen in time.

Speaker 3: 1:16

We saw a light at the end of the tunnel. That was our daughter.

Speaker 2: 1:19

Every breakthrough brings hope and new promises.

Speaker 4: 1:24

With our child's stem cells we can cure my illness.

Speaker 3: 1:27

It made sense to decide for the bank that had its headquarters in Switzerland. It gives some additional credibility.

Speaker 2: 1:35

But promises can be broken.

Speaker 4: 1:37

That's why the marketing is so clever, because the idea is that you will forget about it, because hopefully your kids will be fine.

Speaker 3: 1:43

We felt like we had failed our daughter in a very important way.

Speaker 4: 1:48

The idea that a part of their kid is out there is frightening. They feel that, in a way, they failed their kids by doing something in which they were trying to protect them.

Speaker 2: 1:58

This is a story of how hope can turn sour and spark a global quest to recover the cells and the most precious thing they contain life. I don't know if it was the biggest mistake of my life, but I do know that if today I knew all the things that have happened to me.

Speaker 4: 2:20

If I knew and I wouldn't have signed with them if you store money, you can go the next day and take it out. With stem cells, it's much more complicated.

Speaker 3: 2:30

And then they said well, we don't have a legal department. And I just started laughing and they said don't worry, you will have one very soon Lost.

Speaker 2: 2:39

Cells, an original Swiss Info podcast in collaboration with Piers, gloria Productions, future Proche and Studio Occhento. Listen on Apple Podcasts, spotify or wherever you get your podcasts.