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Manual Pricing Is Killing Your Amazon Margins
My Amazon Guy
In this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.
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#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits
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Timestamps
0:00 - The "Discount Addiction": Why brands over-rely on markdowns
1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings
3:10 - What "Set it and Forget it" pricing actually costs your business
4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom
5:24 - Understanding Price Elasticity on a product level
6:35 - Is Dynamic Pricing a trust-killer for luxury brands?
7:56 - Why Pricing and Ad Spend must be optimized together
10:45 - Using Google Maps logic for retail growth
12:40 - Case Study: Decreasing discounts to increase sales volume
16:14 - Agentic Shopping: How AI assistants will change pricing forever
19:17 - Long-term forecasting: Managing stock and liquidation cycles
23:25 - Why Pricing is the #1 AI investment for Amazon sellers
25:03 - Advice for technical founders: Marketing vs. Product
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