Your PPC Allocation on Amazon is WRONG - Here's Data on my 400 Brands
My Amazon Guy
Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.
Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu
#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12
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Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYX
Your listings won’t rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGo
Problems hit hard when you’re not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0
If you’re serious about growth, stop playing small. Book a DTC call and take control of your brand’s future: https://bit.ly/4kOz6rr
Timestamps
00:00 - The Wrong Ad Advice Everyone Is Copying
00:20 - Real PPC Spend Data From 400 Brands
00:58 - Confirming the Data With Another Agency
01:44 - Are You Overspending on Sponsored Display?
02:31 - Amazon DSP Is Changing Everything
03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now
04:00 - Amazon's Strategy Behind Stopping Google Shopping
04:45 - Amazon Is Now a Marketing Company
05:22 - Final Thoughts: Fixing Your PPC Budget Allocation
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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
What's REALLY Happening with Amazon's Google Ads Comeback
My Amazon Guy
Amazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.
Let our team run your Google Ads while Amazon stays out of the way, this window won’t stay open: https://bit.ly/3JJLHPC
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
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Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYX
Want visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGo
Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0
Amazon pulled back. That’s your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon Drops Out of Google Shopping Ads
00:18 - They're Back... But Only Outside the U.S.
00:52 - Why Amazon Is Stress Testing Google Shopping
01:37 - Will Amazon Return Before Q4?
02:00 - Strategic Shopping Events and Spend Timing
02:36 - What This Means for U.S. DTC Brands
03:08 - Less Competition = Lower Google Ad Costs
03:41 - Why Now Is the Time to Launch Google Ads
04:24 - Prepping for Q4 with Early Google Ads
05:02 - Where to Learn Google Shopping for DTC Brands
05:47 - Final Thoughts on Gaining Market Share Now
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
What's the SECRET to HIGH Converting Amazon Product Images?
My Amazon Guy
Growing sales on Amazon starts with better conversion, and conversion starts with smart design. Main image quality, layout, and clarity directly impact how well listings convert and rank in search. Optimizing product visuals for mobile, including lifestyle shots and clear use cases, turns clicks into purchases. Understanding the customer avatar ensures the listing speaks to the right audience and drives consistent sales.
If your CTR is low and conversion's flat, it's time to talk about your product images, let’s fix that now: https://bit.ly/4jMZtxu
Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w
#AmazonSales #AmazonListing #CTRtips #EcommerceStrategy #ProductImages
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
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Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Be ready before problems hit, download the crisis kit every brand should have: https://bit.ly/4maWHn0
Timestamps
00:00 - Why CTR Is the Fastest Way to Grow on Amazon
01:01 - How Main Image Affects Clicks and Sales
02:41 - The Best Hack to Improve CTR
03:58 - The Truth About High Conversion Rates
05:29 - Underrated Ad Strategies Like DSP
06:59 - Top Image Strategy That Helps Mobile Shoppers
08:01 - Why Lifestyle Photos Matter in Product Listings
09:30 - The Real Power of Customer Avatars
11:12 - The Three-Step Framework to Understand Customers
12:54 - Demand vs Co-Op Products: What Drives Design?
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Follow us:
LinkedIn: https://hubs.ly/Q03ClQRm0
Instagram: https://hubs.ly/Q03ClSmD0
Pinterest: https://hubs.ly/Q03ClVJt0
Twitter: https://hubs.ly/Q03ClRNd0
Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0
Apple Podcast: https://hubs.ly/Q03ClPSR0
Spotify: https://hubs.ly/Q03ClLQ20
5 Secrets to Catalog Troubleshooting You Need to Know Now
My Amazon Guy
Changing a brand name on Amazon isn't easy, especially with brand registry errors or support misinformation. From trademark issues to blacklisted lawyers, there are common reasons Amazon blocks brand name updates. Sellers need to follow the correct path and avoid generic names, false assumptions, and poor case submissions.
Frustrated with denied brand name changes? Let us fix it: https://bit.ly/4mxGc4Q
#BrandRegistry #AmazonTrademark #BrandNameChange #AmazonSellers #FBAHelp
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
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Make every click count during brand changes — get the PPC guide and stay visible during the switch: https://bit.ly/4lF0OYX
Fix visibility after a rebrand — get the SEO guide and make sure your listings stay searchable: https://bit.ly/457zjSl
Brand denied or suppressed? Download the Amazon crisis kit and take back control: https://bit.ly/4maWHn0
Timestamps
00:00 - Amazon Support Is Wrong About Brand Changes
00:24 - First Step: Trademark and Register Your Brand
00:43 - Take a Real Photo of Your Product and Packaging
01:05 - Use Brand Registry Case, Not Seller Support
01:41 - Explain Why the Change Is Needed in the Case
01:58 - Use Our Brand Name Change Service if Needed
02:24 - Brand Registry Doesn’t Equal Display Name
03:13 - Common Trademark Issues That Block Brand Registry
03:36 - Too Generic or Conflicting Brand Names Get Rejected
04:31 - Blacklisted Lawyers and Why They Matter
05:08 - Prime vs FBM and Why Sales Drop Without Prime Badge
06:00 - Faster Shipping Wins the Buy Box and Sales
06:51 - Ways to Recover Lost Sales on Amazon
07:26 - What Impacts Buy Box Ownership the Most
08:28 - Amazon Shows You Who Has the Featured Offer
08:44 - Why Sellers Get Banned and How to Avoid It
09:46 - Most Common Mistakes That Get Sellers Suspended
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Missed Our Masterclass? Here's a Compilation of Top Amazon Optimization Tips
My Amazon Guy
Missed the latest webinars and strategy sessions? This replay brings together live listing reviews, conversion audits, and click-through rate breakdowns in one masterclass. Sellers will see real examples of Amazon product image issues, title problems, and missed ranking opportunities. Learn what actually drives performance through real-time strategy tips and live ASIN feedback.
If your ASIN isn’t converting, request a free video audit and find out exactly why: https://bit.ly/43NH7GC
#AmazonListing #AmazonOptimization #EcommerceStrategy #AmazonCTR
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX
Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl
Your brand is too good to be hidden, book a DTC strategy call and reach customers directly: https://bit.ly/4kOz6rr
Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0
Timestamps
00:00 - Why Your Listing Might Be Losing Sales
01:15 - The First Thing to Check on Your Amazon Listing
02:16 - Main Image Is the First Conversion Driver
03:54 - Common Image Mistakes That Hurt Your Ranking
05:46 - Title Format That Can Lower Click-Through Rates
07:10 - Why Secondary Images Are Wasted Potential
09:00 - Main Image Violations That Risk Suppression
10:20 - Showing What the Product Actually Does
12:00 - Text Size Problems on Product Images
13:34 - The Impact of Conversion Rate Differences
15:00 - Better Packaging Presentation in Main Images
17:00 - Updating Image Stacks to Support Sales
19:00 - Clickthrough Strategy Using Search Query Data
21:00 - Product Packaging vs. Expectation for Main Image
23:30 - Real Example of Underperforming Listing Fix
26:00 - Category Errors and Their Sales Impact
28:30 - Why Click-Through Rate Should Be Prioritized
31:00 - SEO Tips from Reviewing Real Listings
34:00 - Importance of Image Consistency in Variations
36:30 - Split Parentage Strategy for Better Visibility
40:00 - Watch Out for Broken Parentage Issues
43:00 - Large Drop-offs in Purchase Journey
45:00 - Listing Text vs. What Shoppers Actually Read
48:00 - What’s Allowed in Main Images (According to Amazon)
51:00 - Understanding Strategy vs. Guesswork
54:00 - Audit Checklist to Find Listing Gaps
57:00 - How to Use Search Query Performance Data
59:00 - Matching Strategy With Actual Business Goals
1:02:00 - How to Increase Clicks Without Changing Price
1:06:00 - Why Most Sellers Are Guessing at Strategy
1:08:00 - Using Brand Tailored Promotions With Intent
1:11:00 - Customer Journey Insights You’re Probably Ignoring
1:15:00 - How Lifetime Value Changes Strategy
1:17:00 - How Audience Targeting Impacts ROI
1:20:00 - Understanding Where Your Funnel Is Broken
1:22:00 - When Is a Coupon Strategic and When It's Just Lazy
1:25:00 - Account Management Tips for Scaling
1:28:00 - Gold Panning Campaigns for Cheaper CPC
1:31:00 - SEO Rotation and Keyword Timing
1:34:00 - Rufus, Cosmo, and Amazon’s AI Push
1:38:00 - Listing Optimization Isn’t Just for Beginners
1:40:00 - Main Image CTR Still Dominates Performance
After 2,143 LinkedIn Posts, Top 10 Most Liked Topics Amazon Sellers Care About - Steven Pope
My Amazon Guy
Top performing social content shows what matters most to Amazon sellers. From seller support issues to SEO updates, every post tells a real-world story. Topics include listing optimization, buy box hacks, PPC tips, intern hiring, and common burnout issues.
Join convo https://www.linkedin.com/posts/steven-pope_this-marks-my-2143rd-linkedin-post-i-counted-activity-7361303118246023170-as9J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAZWlSEBXrNiPxWkHNlrep9yF9xTZ7fI2Yk
Links to to posts:
1️⃣ Fixing Seller Support — 600 Likes
https://lnkd.in/gbZYUX3a
My 5-step plan to radically overhaul Amazon’s broken support system.
2️⃣ Optimized Listing Blueprint — 562 Likes
https://lnkd.in/gR9-PAuY
See exactly what a high-converting Amazon listing looks like.
3️⃣ New Seller Top 3 Tips — 556 Likes
https://lnkd.in/gwd6rCKz
The 3 essentials every new seller must master to succeed.
4️⃣ The Lambo Lesson — 541 Likes
https://lnkd.in/gTRYHQAp
How buying a Lamborghini unexpectedly became a business magnet.
5️⃣ Buy Box Cheat Sheet — 532 Likes
https://lnkd.in/gW-tspaw
What really determines who wins the Amazon Buy Box.
6️⃣ CTR Magic for SEO — 519 Likes
https://lnkd.in/g_26RBqE
Why Click-Through Rate might be your #1 SEO growth lever on Amazon.
7️⃣ Keyword Pyramid Method — 486 Likes
https://lnkd.in/gZq3PDG6
Simplified system for organizing keywords for SEO & PPC campaigns.
8️⃣ Family Legacy Brands — 447 Likes
https://lnkd.in/g83kxHA2
My plan to give each of my kids a profitable Amazon brand at 18.
9️⃣ Hiring 50 Amazon Interns — 440 Likes
https://lnkd.in/gNK87QVB
Creating opportunities for the next generation of Amazon pros.
🔟 Why I Sold My Brand — 408 Likes
https://lnkd.in/gywjD2Te
Lessons from exiting a struggling FBA brand after a $250K loss.
Tired of guessing what Amazon sellers really need? Schedule a strategy call to find out how your brand stacks up: https://bit.ly/4jMZtxu
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Having trouble with SEO, PPC, or listing issues? Send it to us: https://bit.ly/3Hrwm5f
Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/3JyMDGo
Grow your brand with DTC. Book a DTC call with us: https://bit.ly/4kOz6rr
Timestamps
00:00 - Most Liked LinkedIn Posts from Amazon Sellers
00:35 - Fixing Amazon Seller Support
01:59 - Before and After Listing Optimization
03:38 - Common Issues New Sellers Relate To
04:28 - The Lambo Story and Course Buyers
05:30 - Buy Box Cheat Sheet for Amazon Sellers
05:57 - Predicting the SEO Algorithm
06:42 - Keyword Journey and Marketing Funnels
07:46 - Intern Hiring for Amazon Operations
09:27 - Agency Growth Through SOPs and Interns
10:32 - Selling a Brand at a Loss and Lessons Learned
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
GEO vs SEO - Is it just a Giant Reskin of Keyword Stuffing?
My Amazon Guy
SEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.
Get a real review of your site’s GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rr
Need more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU
Watch these videos next:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - SEO vs GEO: What’s Changing in 2025
01:15 - Why GEO Optimization Matters for Websites
03:00 - How AI Tools Like Perplexity Use GEO Data
05:00 - FAQs and Q&A Formatting for Better Visibility
07:00 - Reddit and Wikipedia: Overindexed GEO Sources
09:00 - Top SEO Results Still Dominate GEO Rankings
11:00 - Perplexity’s Comet Browser in Real Use
13:00 - Testing SEO Results in Perplexity GEO
15:00 - What GEO Says About My Amazon Guy’s Website
17:00 - Strengths That Help Sites Rank in GEO
19:00 - Website Gaps for Better GEO Results
21:00 - Making FAQs Better for Generative Engines
23:00 - Showing Expertise and Entity Clarity on Your Site
25:00 - Is GEO Just Repackaged SEO? Maybe.
27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon Rufus Update Just Got Smarter: From Chatty to AGentic
My Amazon Guy
Amazon's AI shopping assistant now tracks user preferences, past purchases, and product questions. This new tool reads reviews, compares products, and organizes results to guide shoppers. It may affect how listings rank, but sellers shouldn't change their Amazon SEO strategies just yet.
Test if your Amazon listings are ready for AI-driven search, book a strategy call now: https://bit.ly/4jMZtxu
Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w
#AmazonAI #EcommerceTips #AmazonSellerAdvice #AmazonUpdates #amazonrufus
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
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Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0
Timestamps
00:00 - Rufus Remembers Your Shopping History
01:15 - Real Example: How Many Mice Have I Bought?
02:00 - How Rufus Answers Product Questions
03:15 - Asking Rufus for Product Recommendations
04:30 - Comparison and Product Idea Tools
05:30 - Order History Becomes Personalized Search
06:30 - AI in Planning Events with Rufus
07:30 - Rufus Misses Add-to-Cart on Desktop
08:30 - Structured Output: Organized Shopping Help
09:30 - Overhyped Features vs. Real Use
10:30 - Should Amazon Sellers Worry About Rufus?
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Follow us:
LinkedIn: https://hubs.ly/Q03ClQRm0
Instagram: https://hubs.ly/Q03ClSmD0
Pinterest: https://hubs.ly/Q03ClVJt0
Twitter: https://hubs.ly/Q03ClRNd0
Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0
Apple Podcast: https://hubs.ly/Q03ClPSR0
Spotify: https://hubs.ly/Q03ClLQ20
What's New With Amazon? Deprecated Themes, Google Ads, Star-Only Reviews, and more!
My Amazon Guy
Amazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.
Stay ahead of Amazon’s latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxu
Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon News Recap for Sellers
00:18 - Removal of Irrelevant Variation Themes
01:37 - Amazon Pulls Out of Google Shopping Ads
02:45 - Seller Feedback Update: Star Ratings Only
04:37 - New FBA Returns and Ownership Settings
06:00 - Amazon Manufacturing Central Announcement
08:13 - Customer Reviews Transition to Voice of the Customer
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Don't Fall For This Trademark Trick!
My Amazon Guy
Trademark scams are targeting Amazon sellers after filing with the USPTO. Many receive fake mail asking for a publication fee that looks official. Sellers can protect their brands by verifying trademark records directly and avoiding fake fees.
Protect your brand from scams. Get help registering your trademark the right way: https://bit.ly/4lsWHOx
Download our advanced Amazon tips and start applying strategies top sellers use to stay ahead: https://bit.ly/45snCUU
#AmazonSellers #TrademarkHelp #AmazonTips #USPTOWarning #BrandProtection
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
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Download our PPC guide: https://bit.ly/4lF0OYX
Download our SEO toolkit: https://bit.ly/3JyMDGo
Download our Amazon Crisis Kit (this is good to have before problem occurs): https://bit.ly/4maWHn0
Grow your brand with DTC. Book a DTC call with us: https://bit.ly/4kOz6rr
Timestamps
00:00 - Fake Trademark Fee Scam Explained
00:30 - What the Letter Looks Like
01:00 - Why It’s a Scam and How It Works
01:45 - What You Actually Need to Do
02:20 - Where to Verify Your Trademark
02:50 - How to Avoid Trademark Scams for Good
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
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Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
This Change Fixed Everything in Our Amazon Store
My Amazon Guy
Improved Amazon listings, campaigns, and images helped us solve major seller problems fast. Fixing ASIN issues, updating SKUs, and handling listing errors made a big difference. Getting expert support with A+ content, store pages, and ad strategy changed everything.
Stuck with your listings or just tired of Amazon headaches?
Book a call, let’s fix it: https://bit.ly/4jMZtxu
#AmazonFBA #AmazonSuspension #EcommerceHelp #AmazonListingFix #MyAmazonGuy
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
-------------------------------------------------
Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rr
Timestamps
00:00 - Before Working with MAG
00:24 - Problems with a Solo Amazon Consultant
00:43 - Fast Changes After Hiring MAG
01:17 - Fixing Legacy Listing and SKU Issues
01:49 - Past Experience Getting Shut Down on Amazon
02:21 - Why It's Worth Paying for the Right Support
02:56 - Staying Involved with Your Amazon Business
03:32 - Why MAG’s Ongoing Support Matters
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How To Retarget Your Customers With Amazon PPC
My Amazon Guy
Sellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior.
Losing loyal buyers to cheaper ads?
Let’s rebuild your ad game with a focused strategy, book a call: https://bit.ly/4jMZtxu
#AmazonAds #RetargetingStrategy #BrandedCampaigns #AmazonMarketing #FBAAdvertising
Watch these videos YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
-----------------------------------------------
Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYX
Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY
Timestamps
00:00 - Why Competitors Are Taking Your Buyers
00:16 - How Audience Bid Adjustments Help With Retargeting
00:45 - Setting Bid Adjustments in Self-Campaigns
01:26 - Targeting Past Customers With Precision
02:00 - Using Audiences to Control CPC and Retention
02:42 - Why Sellers Should Start Using This Right Now
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How to Correct a Shipping Error Without Losing Inventory
My Amazon Guy
A shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.
Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD
#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellers
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Having trouble with SEO, PPC, or listing issues? Send it to us: https://bit.ly/3Hrwm5f
Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSl
Timestamps
00:00 - UPC issue explained during shipment
00:33 - Using AWD as an off-channel warehouse
01:19 - Why relabeling matters for inventory tracking
02:09 - Parentage problems with mismatched SKUs
02:55 - AWD relabeling vs. removing inventory
03:30 - Off-Amazon distribution option walkthrough
04:15 - Intercepting and relabeling inbound shipments
04:49 - Can a carrier reroute to avoid the issue?
05:30 - Options recap and final recommendations
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon CTR is the FASTEST Way to Grow Brand Sales
My Amazon Guy
Improving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.
Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks:
Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu
#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTR
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
-------------------------------------------------
Stop wasting ad spend, download the PPC Guide that actually drives results.https://bit.ly/4lF0OYX
Want more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSl
DTC isn’t optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rr
Don’t wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0
Timestamps
00:00 - Why Click-Through Rate Matters in 2025
01:23 - The IAP Funnel: How Sales Happen on Amazon
02:52 - Amazon’s Real-Time CTR Data with Search Query Report
04:44 - Traffic vs Conversion: Where Sellers Should Focus
06:39 - CTR Case Study: High Clicks, Low Impressions
07:52 - Fixing Low Click Share with Image Changes
09:42 - Real Image Test with Five Agencies
12:01 - Why Keywords Matter More Than Brand Names on Packaging
14:00 - Finding High-Sales Keywords for Image Optimization
16:00 - The Real Reason Your Image Isn’t Working
18:00 - Best Practices for Supplements and Main Image CTR
20:26 - Summary: Make Your Keyword the Focus for CTR Gains
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How to Handle Crazy Amazon Sales Fluctuations!
My Amazon Guy
Seasonal sales shifts affect every Amazon seller, especially after events like Prime Day or Q4.
If sales suddenly slow down, it’s often inventory timing, missed demand windows, or buyer behavior.
Planning for ups and downs helps sellers avoid stockouts, manage pricing, and stay ahead of competitors.
Don’t let sales dip catch you off guard. Download our Amazon crisis kit and get prepared: https://bit.ly/4maWHn0
#AmazonSales #Q4Planning #AmazonCrisisKit #SeasonalSales #amazonfba
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
-----------------------------------------------
Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX
Traffic doesn’t drop by accident. Grab the SEO Toolkit and make sure your listings are built to last: https://bit.ly/457zjSl
If Amazon slows down, your website should pick up the slack. Book a DTC strategy call and plan your pivot: https://bit.ly/4kOz6rr
Timestamps
00:00 - The Reality of Amazon Sales Roller Coasters
00:26 - Why Sales Dip After Prime Day or Q4
01:01 - How Product Seasonality Impacts Sales
01:28 - What to Do When Sales Suddenly Slow
01:55 - Common Issues Covered in the Crisis Kit
02:30 - Managing Demand During Busy and Off Seasons
03:13 - How to Avoid Overstock After Peak Seasons
04:16 - Identifying Your Seasonal Sales Trends
05:29 - Keywords and Phrases That Match Buyer Intent
06:14 - Using Lifestyle Images for Seasonal Positioning
06:42 - Logistics Planning and FBA Deadlines
07:37 - Promotions and Coupon Planning Around Peaks
08:08 - Why Seasonality Can Be a Profit Window
08:31 - Don’t Let Competitors Outpace You
08:48 - Preparing Listings and Inventory Before Peaks
08:55 - Get the Amazon Crisis Kit
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon Traffic PLUMMETS 13% What's Going On?
My Amazon Guy
Amazon has stopped spending on Google ads, and it’s causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform.
Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: https://bit.ly/4jMZtxu
Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w
#AmazonTraffic #EcommerceNews #PPCstrategy #OnlineSalesTips #AmazonAds
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
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Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr
Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX
Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo
Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0
Timestamps
00:00 - Amazon Traffic Is Dropping
00:18 - Amazon Stops Spending on Google Ads
00:43 - Did This Increase Amazon PPC Costs?
01:13 - Traffic on Amazon Down 13%
01:28 - What Brand Owners Should Do Next
01:38 - UGC on TikTok Still Works
02:04 - Is Amazon Trying to Own Customer Data?
03:00 - Speculations on Amazon’s Strategy
03:15 - Daily Amazon Updates and Final Thoughts
----------------------------------------------
Follow us:
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Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0
Apple Podcast: https://hubs.ly/Q03ClPSR0
Spotify: https://hubs.ly/Q03ClLQ20
Amazon’s Return Changes Every Seller Must Review Immediately
My Amazon Guy
Amazon quietly introduced new FBA return, evaluation, and damaged inventory settings that could impact seller profits. These changes affect how returns are processed, whether items are evaluated for damage, and if Amazon can keep and resell your damaged goods. Knowing which settings to adjust now can protect your margins and control over your inventory.
Protect your margins and inventory.
Book a call now to review your FBA settings before it’s too late: https://bit.ly/4jMZtxu
#AmazonSellerTips #FBASettings #AmazonReturns #EcommerceTips #AmazonFBA
Watch these videos on YouTube:
Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3
-----------------------------------------------
Get proven strategies to lower ad costs and increase sales: https://bit.ly/4lF0OYX
Optimize your listings and rank higher for profitable keywords: https://bit.ly/457zjSl
Be ready with solutions before problems threaten your account. Download our Amazon Crisis Kit: https://bit.ly/4maWHn0
Book a DTC call and expand beyond Amazon to own your customer base: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon’s New FBA Return Policy Overview
00:31 - Returnless Resolutions Explained
01:50 - When Returnless Resolutions Make Sense
03:00 - Returned Item Evaluation and Why It Matters
04:48 - Risks of Disabling Return Evaluation
05:48 - Damaged Inventory Ownership Setting Breakdown
07:41 - Why This Change Reduces Seller Control
09:21 - Recommended Actions for Sellers
10:26 - Final Thoughts on Policy Changes
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
What If Amazon Suddenly REFUSED to Let You Sell Your Brand?
My Amazon Guy
Some sellers own the product, brand, and UPC but still can’t list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.
Get expert help to fix your Amazon listing issues before they cost you more sales.
Book a call with us: https://bit.ly/4jMZtxu
Get instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w
#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListing
Watch these videos on YouTube:
This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL
How to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i
-------------------------------------------------
Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0
Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon Blocks You from Selling Your Own Product
00:26 - Common Product Listing Errors and Signs to Watch
00:50 - Brand Registry Might Not Be Connected to Your ASIN
01:22 - Importance of GTIN and UPC in Seller Central
02:09 - What to Do If UPC Fix Doesn’t Work
02:57 - Submitting Cell Phone Images with Branding
03:43 - Why Amazon Rejects Sticker Logos
04:01 - What Happens If Brand Registry Gets Revoked
04:24 - Final Steps and Summary
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
BREAKING NEWS: Amazon's Game-Changing Manufacturing Plan You Need to Know!
My Amazon Guy
Amazon is gathering sourcing cost data and promoting India-based suppliers through its new manufacturing portal. This move aims to centralize production, design, logistics, and fulfillment under its control. While it may help new sellers, existing brands risk losing product control if they opt in.
Get expert help protecting your sourcing strategy: Book a strategy call with us: https://bit.ly/4jMZtxu
#AmazonManufacturing #SourcingOnAmazon #AmazonSuppliers #EcommerceSourcing #AmazonFBA2025
Watch these videos on Youtube:
This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL
How to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i
-------------------------------------------------
Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0
Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - Amazon Wants to Control the Entire Supply Chain
00:12 - Why Sourcing Cost Uploads Were Just the Beginning
00:39 - Manufacturing Central: Amazon's New Portal
01:11 - India Is the Focus for Supplier Connections
01:56 - Amazon’s Long-Term Play to Own Fulfillment
02:45 - How Amazon’s Control May Impact Product Design
03:52 - Can Amazon Use Your Manufacturer to Compete?
04:44 - What This Means for New vs. Experienced Sellers
05:56 - Pros and Cons for First-Time Amazon Sellers
-------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Struggling With Too Many Products? Watch This!
My Amazon Guy
Handling 1000 hyper-niche variations can stall ad strategy, especially when traffic is low. Learn how to simplify campaign structures with auto-targeting and catch-all setups. Understand how to run low-bid, high-efficiency ads and competitive ASIN targeting without overthinking.
Want a direct strategy to simplify PPC when you have too many SKUs?
Let's break it down together: https://bit.ly/3ZlHh6G
#AmazonPPC #AutoCampaigns #AmazonAdvertising #LowBidStrategy #ProductVariations
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
-----------------------------------------------
Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfs
Struggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVB
Timestamps
00:00 - Managing a Flag Seller With 1000 Product Variations
01:03 - Focus on Overall Account Strategy, Not Individual Products
01:25 - Understanding the Account’s PPC Scope and Budget
01:50 - Why This Account Needs Auto Catch-All Campaign
02:06 - Step-by-Step Setup of Auto Catch-All Strategy
03:09 - Recommended Bids and Budget Setup
03:38 - Using ASIN Targeting for Direct Competitor Matches
04:25 - Differentiating Products in a Price-Heavy Category
04:45 - Final Strategy Summary: Auto Targeting and ASIN Matching
05:02 - QR Code Mentioned for Getting Help
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
100 AMAZING Amazon Selling Secrets from Steven Pope's Playbook
My Amazon Guy
In this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-term growth on Amazon.
Feel like you already know this and need something more advanced?
Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX
Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl
Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr
Timestamps
00:00 - Overview of 100 Amazon Tips
00:31 - SEO: Structuring Titles for Keyword Ranking
01:36 - Targeting High-Value Keywords in Titles and Images
02:34 - Using SEO Phases for Incremental Ranking
04:48 - Backend Keywords and Phased Targeting Rules
05:54 - Four Phases of Amazon SEO Strategy
06:37 - PPC Basics and Budget Allocation for New Sellers
08:23 - Launching PPC Campaigns the Smart Way
09:44 - Why Auto and Broad Match Should Dominate Your Budget
11:50 - Campaign Optimization Without Starting Over
12:54 - Adjusting PPC for New Sellers vs Established Brands
14:22 - Effective Product Targeting Strategies
15:01 - High-Converting Amazon Ad Formats in 2025
16:58 - CTR Hacks to Triple Clicks Overnight
18:39 - Using Keywords and Packaging to Increase Clickthrough Rate
20:01 - A+ Content Design and SEO Optimization
21:14 - Targeting Specific Customer Avatars for Higher Conversions
22:53 - Steps to Launching a Product on Amazon
24:12 - Dynamic Pricing for Increased Traffic
25:00 - Brand Registry: Protecting and Controlling Listings
26:49 - Getting Trademarks Approved Faster
28:42 - Choosing Strong Brand Names
30:10 - Maintaining Listing Health and Avoiding Suppressions
31:36 - Niche Research and Packaging Adjustments for Multiple Audiences
32:49 - Bundling Strategies to Increase Perceived Value
34:03 - Main Image Optimization for SEO and CTR
35:30 - Image Testing and Readability Tips
36:30 - Using Inserts and Service to Reduce Returns
38:09 - Monitoring NCX Reports and Managing Negative Reviews
40:38 - Common Review Manipulation Tactics to Avoid
40:44 - Amazon Logistics Advantages and Stockout Prevention
42:00 - Choosing the Right Fulfillment Strategy
44:18 - Brand Store Optimization for Search Visibility
46:55 - Closing Remarks and Additional Resources
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How Often Should You Adjust PPC Campaigns for Best Results?
My Amazon Guy
Knowing how often to adjust PPC campaigns can make or break ad performance. Data sufficiency is key to deciding the right timing for bid changes, keyword pauses, or optimizations. Learn how spending levels, campaign maturity, and keyword performance guide the best adjustment frequency.
Get expert help fine-tuning your campaigns so every dollar spent works harder for you.
Book a strategy call with us: https://hubs.ly/Q03C0VhB0
#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAds
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://hubs.ly/Q03C0XPq0
Why Turning Off Ads Kills Sales and Rankings on Amazon https://hubs.ly/Q03C0X5C0
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Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://hubs.ly/Q03C0VfK0
Want more clicks? Check out our CTR service to make your listings stand out: https://hubs.ly/Q03C0RVv0
Download the Crisis Kit now, because waiting until it’s too late isn’t a strategy: https://hubs.ly/Q03C0VgF0
Timestamps
00:00 - How often to adjust PPC campaigns
01:20 - Importance of data sufficiency in campaign changes
02:55 - Checking new campaigns for early performance issues
04:46 - Setting a daily PPC budget for new products
07:02 - Why you shouldn’t negate a high-performing keyword
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Amazon Will Never Succeed in Philippines For this One Reason
My Amazon Guy
High import fees and complex tax rules make shopping on Amazon expensive in the Philippines. Customs duties, VAT charges, and CIF value calculations often raise costs above the product price, especially for electronics and branded goods. These barriers limit consumer choice, slow innovation, and discourage global brands from expanding into the market.
#PhilippinesEconomy #OnlineShoppingPH #ImportFees #EcommercePhilippines
Need expert advice on handling import fees and cutting costs for online orders?
Book a call with experts! https://bit.ly/4jMZtxu
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://hubs.ly/Q03BH19K0
Simplify Amazon Listing Compliance https://hubs.ly/Q03BH0H00
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Download our PPC Guide and start running ads that actually pay off: https://bit.ly/4lF0OYX
Grab the Crisis Kit. Better to have it and not need it, than need it and not have it: https://bit.ly/4maWHn0
Growing your brand? Book a DTC call and get a real growth plan: https://bit.ly/4kOz6rr
Timestamps
00:00 - Why Amazon faces challenges in the Philippines
00:38 - Import fees higher than product value
01:12 - Breaking down VAT and customs duty
02:27 - How electronics face higher tax rates
03:30 - Price thresholds that trigger import taxes
04:18 - The effect on middle-class and high-value purchases
06:20 - Barriers to innovation and product access
07:50 - Example: scarcity of specific brands locally
08:58 - Logistics vs. policy challenges
10:08 - Impact on perishable and imported goods
11:41 - Long-term outlook for e-commerce in the Philippines
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How to Reach More Buyers on Amazon Using Spanish!
My Amazon Guy
Spanish keywords can help sellers rank higher and reach more buyers on Amazon. Using these terms in alt text and backend fields improves visibility with Spanish-speaking customers. Amazon’s algorithm supports multilingual input, but clear product signals in both English and Spanish drive stronger performance.
Book a call now and find out how Spanish keywords can bring in the customers you're missing: https://bit.ly/4jMZtxu
Watch these videos on Youtube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Download our free SEO Tool Kit: https://bit.ly/457zjSl
Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY
Timestamps
00:00 - Why Most Sellers Don’t Target Spanish Keywords
00:43 - Spanish-Speaking Audience Size in the U.S.
01:11 - How Amazon Understands Spanish Keywords
01:44 - Testing Spanish Search Terms on Amazon
03:14 - Where to Add Spanish Keywords in Listings
04:19 - Improve SEO and Ads by Using Spanish Terms
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This is Why Your Low Search Volume Product Still Needs PPC
My Amazon Guy
Puppet products with low search volume won’t scale without paid ads to drive visibility. Skipping PPC in competitive but niche categories limits ranking and holds back review growth. Using parentage strategy and sponsored ads together can multiply exposure and improve sales faster.
Still avoiding ads? Let’s set up one low-risk campaign that actually proves it works: https://bit.ly/3ZlHh6G
#AmazonPPC #ParentageStrategy #LowBudgetAds #AmazonVisibility #ProductRanking
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11
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Struggling with your listing? Contact us: https://bit.ly/4kRnPa7
Get expert advice, book a free coaching call now: https://bit.ly/4jMZtxu
Timestamps
00:00 - Client Hesitation to Run Any PPC
00:14 - Why Even $200 Can Show Results
00:30 - Catch-All Campaign Strategy for Low Volume Products
00:53 - No Progress Without Ads in Niche Categories
01:14 - Why Testing SEO Without Ads Can Backfire
01:50 - When Clients Resist PPC, What to Do
02:16 - Why Organic Ranking Won’t Beat Sponsored Competitors
02:41 - Search Volume Breakdown for Hand and Finger Puppets
03:14 - Merging Products Increased Indexing and Visibility
03:36 - Does More Real Estate Beat Parentage?
04:14 - Why Parentage Helps Rankings and Reviews
04:30 - Competitor Ad Visibility vs. Zero PPC
05:25 - Using Review Count as a Conversion Tool
05:47 - Only Improved Listing Was Parented—Why That Matters
06:21 - QR Code and Link Mentioned
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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