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In this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.

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#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits 

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Timestamps

0:00 - The "Discount Addiction": Why brands over-rely on markdowns 
1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings 
3:10 - What "Set it and Forget it" pricing actually costs your business 
4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 
5:24 - Understanding Price Elasticity on a product level 
6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 
7:56 - Why Pricing and Ad Spend must be optimized together 
10:45 - Using Google Maps logic for retail growth 
12:40 - Case Study: Decreasing discounts to increase sales volume 
16:14 - Agentic Shopping: How AI assistants will change pricing forever 
19:17 - Long-term forecasting: Managing stock and liquidation cycles 
23:25 - Why Pricing is the #1 AI investment for Amazon sellers 
25:03 - Advice for technical founders: Marketing vs. Product


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