Branded vs Non-Branded Keywords: Finding Your Real Target Audience
My Amazon Guy
To continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance.
Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough breaks down how to structure Amazon campaigns using non-branded keywords, portfolio setup, and audience targeting. Learn how to create smarter PPC campaigns, build high-value audiences, and decide when to move into DSP for scale.
Struggling to scale beyond brand traffic? Get expert help to fix your ad setup and grow faster: https://bit.ly/4jMZtxu
#AmazonAdvertising #PPCstrategy #AmazonCampaignTips #SponsoredDisplay #amazondsp
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Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Why Competitor Campaigns Aren’t Enough
00:16 - Negating Brand Terms Too Early
00:45 - Using Portfolios for Better Ad Structure
01:27 - Creating Unbranded vs. Branded Campaigns
01:58 - Finding Targets with Cerebro
02:14 - How to Negate Keywords Correctly
02:30 - Broad Match Strategies with Top Competitors
03:13 - When to Pitch DSP
03:20 - Sponsored Display Results and ROI
03:39 - Targeting High-Value Audiences
04:05 - Retargeting with Added-to-Cart Viewers
04:19 - Bringing in New-to-Brand Customers
05:03 - Segmenting High-Value Category Buyers
05:38 - When to Scale to DSP Campaigns
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
2025 Amazon Breaking News Every Seller Should See
My Amazon Guy
The year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your selling on amazon operations. We'll cover how these events shaped the ecommerce business landscape, offering insights to help you navigate the ever-evolving amazon fba environment and protect your amazon seller account.
Stop guessing and get a clear plan to protect margins, ads, and brand control before the next Amazon change hits: https://bit.ly/4jMZtxu
#AmazonSeller #EcommerceNews #AmazonUpdates #OnlineSelling #MarketplaceChanges
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:43 – Amazon account hacked nightmare and $78M takeover case
02:05 – Tariffs, trade loopholes, and why overseas sellers had advantages
04:11 – Manufacturing decisions and pressure to move production
05:44 – Why sellers are freezing decisions during uncertainty
07:54 – Tariff chaos and how sellers should respond right now
10:04 – China manufacturing impact and why prices should not change yet
11:30 – Amazon refunds scandal and billion-dollar charge explained
13:21 – EU and US tariff framework and what it changes
14:35 – Amazon exits Google Shopping ads and CPC impact
17:56 – Why Amazon may not return to US shopping ads yet
18:48 – Brand registry hijacking and insider access concerns
21:13 – How brand takeovers are happening without alerts
23:20 – Amazon fee increases coming in 2026
26:16 – Profit pressure, rising costs, and seller frustration
26:36 – China seller tax reporting and leveling the market
________________________________
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Why Is Your Product Unavailable in Some Zip Codes with Plenty of Stock?
My Amazon Guy
New Amazon sellers often wonder if they should trust Amazon’s restock recommendations. In this video, Noah Wickham walks through when it's okay to follow Amazon’s suggested inventory numbers and when you should start using your own forecasting method. He also covers the pros and cons of using FBM alongside FBA to avoid stockouts, how to handle regional FBA restrictions, and how to export inventory globally from the UK, UAE, and Australia.
You’ll also learn how to monitor inventory between AWD and FBA, what to do when inventory is available in some regions but not others, and how long it actually takes for Amazon to check in your products after arrival, especially during Q4. These tips will help you avoid downtime, improve fulfillment planning, and stay in stock longer without losing sales.
Struggling to manage restocks or plan inventory strategy? Book a call with us now: https://bit.ly/4jMZtxu
#AmazonRestock #AmazonInventoryTips #FBAvsFBM #GlobalAmazonSelling #MyAmazonGuy
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Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Should You Follow Amazon’s Restock Quantity?
00:13 - When It’s Okay to Use Amazon’s Forecast
00:35 - Why It’s Not Always Accurate
01:06 - Setting Lead and Shipping Time Correctly
01:42 - FBA vs FBM: Which to Use During Stockouts
02:31 - Should You Create an FBM Variation?
03:01 - How to View AWD vs FBA Inventory Levels
03:04 - Why Products Are Unavailable in Certain Zip Codes
03:48 - Regional FBA and Distribution Issues
04:12 - Can You Use UK Inventory to Sell in UAE or Australia?
05:10 - Why FBA Export Program Isn't Enough
05:36 - Setting Up Inventory in International Marketplaces
06:05 - How Long Does FBA Take to Check In Stock?
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Protecting Your Listings and Sales Rank After Amazon Account Transition
My Amazon Guy
Transferring an Amazon seller account isn’t as easy as flipping a switch. If you’re buying or selling an Amazon account, knowing how to keep your listings active and avoid downtime is key. In this video, we break down three essential steps to protect your inventory, avoid marketplace verification issues, and make sure ads and shipping stay live during and after the transition.
Learn how to check inventory health, switch over your deposit and advertising charge methods, and avoid costly errors with 3PL setup if you're doing FBM. From updating payment info to making sure your account isn't flagged for re-verification, this walkthrough is built for Amazon sellers handling an account change in 2026 and beyond.
Need help with your account transition? Talk to the team at My Amazon Guy: https://bit.ly/4jMZtxu
#AmazonAccount #SellerCentral #FBAHelp #AmazonTransfer #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - What Happens to Listings During Account Transfer
00:38 - Check Inventory and Restock Report
01:49 - Transfer Must Include Brand, Products, and Patents
01:52 - Ensure Marketplaces Are Still Active
02:47 - Avoid Account Deactivation from Unverified Marketplaces
03:00 - Update Store and Payment Info
03:30 - Don’t Forget the Advertising Charge Method
03:52 - FBM Sellers: Check Shipping Settings and 3PL
04:30 - Final Checks Before Transfer is Complete
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Why Raising Your Prices Q4 is the Best Amazon Seller Strategy
My Amazon Guy
During the holiday season, many sellers overlook a crucial tactic: raising prices. This often-underestimated strategy is one of the easiest ways to improve your online business. Learn how to succeed on Amazon by implementing smart pricing strategies, especially when conversion rates spike, to effectively raise your prices without deterring customers.
Want to raise prices and protect your margins without risking your listings? Let’s build a pricing strategy that works. Book a strategy call now: https://bit.ly/4jMZtxu
#AmazonPricing #Q4Sales #AmazonSellers #EcommerceProfit #HolidaySalesStrategy
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 – Why most sellers forget to raise prices during Q4
00:21 – How higher conversion offsets price increases
01:08 – A $125K case study from one price change
01:33 – How to avoid losing the Buy Box
02:20 – Why testing pricing is low risk in Q4
02:45 – Most sellers discount when they should raise
03:38 – What Black Friday really means for profits
04:00 – FBM as a backup if FBA runs out
04:43 – Personal example: driving to UPS to keep selling
________________________________
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Last Minute PPC Campaign Setup for Christmas Rush - Amazon Seller Ad Tutorial
My Amazon Guy
It's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season.
Before building your next amazon ppc strategy, get clarity on what’s missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu
#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 – Why Christmas PPC campaigns matter
00:40 – Why Sponsored Products should get most budget
01:41 – Manual targeting for holiday gift keywords
02:48 – Finding gift keywords buyers actually search
03:50 – Validating keywords directly on Amazon
05:00 – Seasonal keyword strategy and end dates
05:35 – Bidding higher on gift keywords
06:38 – Campaign settings and bid adjustments
08:04 – Budget planning for short holiday campaigns
08:55 – Reviewing data and fast optimizations
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Top 10 Amazon Seller Updates That Broke the Platform in 2025
My Amazon Guy
Amazon sellers saw nonstop changes in 2025. From product title rules and feedback updates to the complete removal of FBA prep services. This video covers the most critical Amazon updates of the year and how they will impact your listings, ads, variations, and seller feedback. Understand what’s changing before it costs you conversions or account health.
You’ll also learn how Amazon is crawling brand websites for compliance, what Rufus AI is actually doing behind the scenes, and how their silent variation page update could affect your sales. The video also covers Amazon’s push for more discounts and ad spend, and how sellers should prepare their strategy heading into 2026.
Don’t let Amazon's new rules ruin your 2026 plan, get a free custom strategy call now: https://bit.ly/4jMZtxu
#AmazonUpdates #AmazonSellers #FBA2025 #EcommerceTips #amazonnews
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Amazon Updates Weekly Now
00:29 - New Title Requirements in 2025
02:28 - Search Query API: Big Data Change
04:07 - Two-Part Titles Survey from Amazon
06:06 - Impact of Short vs. Long Titles
08:01 - Amazon Is Crawling Brand Websites
10:40 - FBA Prep Service Ends in 2026
13:57 - Feedback Abuse Gets Easier in 2025
16:49 - Amazon Rufus Tracks Order History
19:31 - Rufus AI: Real SEO Impact or Hype?
21:00 - Subscribe & Save Now Costs Sellers More
23:00 - New Variation Pages Launched
25:57 - Limiting Variations to Improve Sales
27:37 - Amazon Price History Feature May Hurt You
31:00 - Final Thoughts on Rufus and Pricing Strategy
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon SEO Patch Notes 2026 - Rufus has This Impact
My Amazon Guy
Confused if you need to optimize for Rufus? Here's why you don’t, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn’t changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.
Book a call with our team and get expert help: https://bit.ly/4jMZtxu
#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - 2026 Amazon SEO Patch Notes
00:13 - Rufus and Why It Doesn’t Affect SEO
00:40 - Organic Sales and Ranking Factors
01:40 - Click-Through Rate Is Still Critical
02:53 - Why Main Image Changes Everything
04:08 - PPC Impacts Organic Ranking
06:14 - CTR Example: Cookie Baking Sheet
08:00 - A+ Content Indexing Still Matters
09:30 - How to Check and Use Alt Text
11:00 - Missed SEO Opportunities by Big Brands
12:20 - Example of Poor SEO in a Listing
13:40 - Conversion Rate and Off-Amazon Triggers
15:00 - Finger-in-the-Air Data: How We Track SEO Signals
16:00 - Rufus Hype vs Reality: No Impact Yet
17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)
________________________________
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How To Optimize For Amazon's Q5 - New Year, Now You Deals
My Amazon Guy
The days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.
Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.
Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2K
Not sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu
#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:
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Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 – Why Q5 Is Overlooked by Sellers
00:42 – What Is Q5 and Why It Works
01:10 – New Year, New You Deal Window
01:47 – Deal Fees and Worth Testing
02:23 – Using Brand Cart Abandoners
03:13 – Buying What They Didn’t Get
03:50 – Final Push for Year-End Orders
04:05 – Adjusting Ads: Bids vs Budget
04:12 – AMC Audience Retargeting Strategy
04:38 – Category + Branded Campaign Setup
05:00 – Closing Thoughts and Final Tip
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How Much More Will You Pay in Amazon Fees in 2026?
My Amazon Guy
Amazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.
Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.
Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu
#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Amazon Fee Increases Are Coming
00:50 - Fulfillment Fee Changes by Price Tier
02:27 - Misleading Discount Language Explained
04:14 - High-Priced Product Fee Changes
05:02 - Low Inventory Fee Adjustments
06:22 - Inbound Placement Fee Increase
08:00 - New Inbound Defect Fee: 60¢ Per Unit
08:45 - Aged Inventory Fee Hike Explained
10:05 - Bulky Product Fee Hits in 2026
11:00 - New Coupon Fee Cap
11:37 - AWD Storage and Transport Fees
12:29 - MCF and Buy with Prime Fee Changes
13:08 - Why “On Average” Fee Language Is Dangerous
14:19 - Final Thoughts and Where to Get the Full Spreadsheet
________________________________
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Why Consistency Scales - Motivational Talk by Steven Pope
My Amazon Guy
Steven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.
Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.
This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.
Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu
#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Losing the Drive to Make Content
01:36 - Why I Handed Off the YouTube Reins
03:16 - Getting Laid Off and Betting on Myself
04:53 - Starting My Amazon Guy With No Plan
06:44 - Talking With My Son About Losing
08:46 - Struggles of Being an Agency Owner
10:23 - SEO, PPC, and My YouTube Strategy
13:02 - What AI Says About My Amazon Guy
15:21 - Mina, Motivation, and Health
17:22 - MBA and Career Shifts After Setbacks
19:43 - How Asperger’s Shaped My Career Path
22:16 - From TV Reporting to Amazon SEO
25:00 - Early Amazon Days and FBA Beta
27:01 - The Rise and Fall of Aggregators
28:16 - Motivation, Doubt, and Restarting Content
30:01 - The Real Work Behind Selling on Amazon
31:01 - Teaching, Scaling, and Finding Purpose Again
32:44 - Consistency Over Everything
33:59 - Final Thoughts and Commitment to Return
________________________________
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Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How We Built a Pet Product Brand on Amazon From Scratch | Cologio's Story
My Amazon Guy
Building a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.
Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.
What You’ll Learn:
- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon
- The importance of investing in what you know and solving real customer pain points
- The challenges of navigating Amazon’s platform and how to overcome them
- Why building a brand with a strong identity can set you apart in a crowded marketplace
- The power of leveraging content and brand awareness to drive growth
If you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.
Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu
#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Cologio's Beginnings
01:10 - How Jason and Heather Got Started with Amazon
02:40 - The Transition to Private Label Products
04:10 - Overcoming the Challenges of Selling on Amazon
06:50 - The Pain Points in the Pet Industry
08:15 - The Importance of Execution and Action
10:30 - Favorite Aspects of Building a Brand
12:20 - The Creative Process Behind Cologio
14:00 - The Road to Building a Successful Pet Brand
16:10 - The Future of Cologio and Upcoming Products
________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How to Structure Your Amazon Ads for Maximum Efficiency
My Amazon Guy
Proper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.
A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success.
What You’ll Learn:
- How to structure your Amazon ad account for better organization and clarity
- Why Amazon portfolios are key for efficient ad management
- The best practices for creating and naming campaigns and ad groups
- How to optimize your targeting strategy to avoid wasting ad spend
- How bulk file operations can make optimizations quicker and easier
If you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!
Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu
#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc
--------------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 - Introduction: Common Issues with Amazon Ads
00:14 - Why Proper Ad Account Structure Matters
00:34 - Understanding Amazon Portfolios and Their Importance
01:13 - Organizing Ads by Business Line and Product Categories
02:01 - Filtering by Portfolio and Optimizing for Specific Products
03:13 - The One Ad Group per Campaign Strategy
03:47 - Naming Campaigns Clearly for Better Management
04:08 - Managing Targets within Ad Groups
05:02 - How Amazon's Algorithm Affects Your Ad Performance
06:05 - How to Fine-Tune and Optimize Targets Over Time
07:09 - Using Bulk Files for Easier Optimization
08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure
________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How to Reduce ACOS Without Killing Your Best Keywords
My Amazon Guy
Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.
We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process.
Topics Covered:
✔️ Amazon PPC for beginners
✔️ How to reduce ACOS on Amazon
✔️ Amazon PPC campaign optimization
✔️ Auto vs broad vs phrase vs exact for product launches
✔️ How to remove counterfeit sellers from your listing
✔️ Amazon FBA launch strategy
#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy
Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
------------------------------------------------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS:
00:00 - Should You Stop a Bleeding PPC Campaign?
00:21 - How to Handle Good Keywords in Bad Campaigns
00:52 - Why You Shouldn't Move Performing Keywords
01:23 - How Amazon Algorithm Tracks Keyword History
02:14 - Ranking Strategies for New Amazon Products
02:42 - Counterfeit Sellers Taking the Buy Box
03:36 - How to Report Knockoff Products to Amazon
04:14 - What If They’re Just Selling Cheap, Not Fake?
------------------------------------------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon Rufus Price History Is WRONG! Here’s How It Hurts Your Conversions
My Amazon Guy
Amazon recently made price history visible to every shopper through Rufus — but the data is wrong. In this video, I show multiple real examples where Rufus displays inaccurate pricing, missing price increases, ignoring discount windows, and misrepresenting Prime Exclusive Discounts.
This misinformation can hurt your conversions, especially during high-traffic events like Black Friday and Cyber Monday.
What You’ll Learn
- Why Amazon Rufus price history is inaccurate
- How Rufus differs from Keepa’s price tracking
- How incorrect price history reduces conversion rates
- Why dynamic pricing may backfire under the new system
- What sellers should do to protect pricing perception
If you rely on deal perception, strikethrough pricing, or coupons, Rufus could distort how your discounts appear to shoppers. This video breaks it all down with real client examples.
#AmazonSeller #AmazonFBA #AmazonNews #AmazonUpdates #amazonpricing
Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
------------------------------------------------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Are You Under-Advertising on Amazon? Here's What You’re Missing
My Amazon Guy
Are your Amazon sales stuck despite good performance, especially when relying on limited advertising?
This video addresses the challenge of plateaued sales, focusing on the issue of utilizing ppc brand bidding exclusively for your amazon ads. Discover effective strategies including expanding your keyword targeting and increasing ad investment to learn how to improve my sales and drive significant business growth.
#AmazonGrowth #TACoS #AmazonAdvertising #EcommerceSales #AmazonMarketing
------------------------------------------------------------------------------------------------------------
Need personalized help with your campaigns? Book a free strategy call → https://bit.ly/4jMZtxu.
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Why Amazon Sellers Trust MAG to Manage Their Business
My Amazon Guy
How My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly from real clients about how My Amazon Guy has helped them navigate the complexities of selling on Amazon, from dealing with Amazon suspensions to increasing sales with expert PPC management.
At My Amazon Guy, we understand the struggles Amazon sellers face, whether it’s the frustration of seller support, dealing with suspended accounts, or managing the constant changes in the Amazon ecosystem. Our clients come to us when they’re tired of hitting dead ends, and we’re here to provide the peace of mind they need.
Stop the Amazon nightmare now, schedule a call and get expert help managing your business risks! https://bit.ly/4jMZtxu
#AmazonSellerSupport #AmazonSuspension #AmazonPPC #AmazonAds #ppcmanagement
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 - Amazon Seller Fears in 2025: Why Business Is at Risk
00:10 - The Reality of Amazon Account Suspensions
00:23 - How Sellers Are Overcoming Amazon’s Brutal Challenges
01:04 - Client Testimonials: Why Our Clients Trust Us
02:09 - How We Handle Amazon Issues for Sellers
02:43 - The Peace of Mind That Comes with Expert Support
03:43 - How We Help Amazon Sellers Focus on Their Brand, Not the Stress
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Simple Amazon PPC Setup That Outsmarts the Algorithm
My Amazon Guy
Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.
Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.
⏱️ What You’ll Learn in This Amazon PPC Tutorial
✔️ How Amazon PPC decides who wins the top of search
✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display
✔️ How to set up a profitable auto campaign (step-by-step)
✔️ How to set manual targeting using broad, phrase & exact match
✔️ How to choose the right PPC keywords using Helium 10
✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history
✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work
✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)
Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu
#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 - What is Amazon PPC and how it works
01:00 - Sponsored products vs sponsored brands
02:00 - Why bidding on your own brand is powerful
03:00 - Campaign types overview
04:00 - Setting up a basic auto campaign
05:00 - Product targeting and selection
06:00 - Understanding Amazon targeting options
07:00 - Bidding strategy for new campaigns
08:00 - Placement modifiers explained
09:00 - Where your ads show up on Amazon
10:00 - Rest of search and product page placements
11:00 - How Amazon decides who shows up
12:00 - Bid adjustment strategy explained
13:00 - Top of search and bid stacking
14:00 - Relevance and data-driven ranking
15:00 - Manual targeting campaign setup
16:00 - Keyword match types: broad, phrase, exact
17:00 - Using Helium 10 for keyword research
18:00 - Choosing keywords with volume and relevance
19:00 - Starting small with 5–10 keyword targets
20:00 - Bidding tips and keyword match advice
21:00 - Down-only bidding and why it helps
22:00 - Budget strategy for new campaigns
23:00 - Final setup advice and wrap-up
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How to Rank Higher for Keywords During Low Traffic Periods – Amazon Ads Strategy
My Amazon Guy
Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving your Amazon PPC campaigns, and using the Search Term Impression Share Report to optimize your ads effectively.
When sales are low, traffic dips, and you're facing the challenges of a competitive marketplace, it’s the perfect time to double down on keywords, optimize your bids, and refine your strategies. Noah Wickham provides actionable advice on how to improve your Amazon rankings, adjust your bids for top of search and rest of search, and how seasonal products should be handled for maximum impact during your low sales periods.
Ready to optimize your Amazon ads and boost your sales? Book a strategy call with one of our experts today and get personalized insights to grow your business! https://bit.ly/4jMZtxu
#AmazonAds #EcommerceGrowth #BlackFriday2025 #AmazonSellingTips #salesoptimization
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 – Should you outsell your competition on keywords when sales are low to rank for keywords?
01:07 – Why are impressions recovering but sales still low during Black Friday week?
02:08 – Is it best to wait for December for better sales if Black Friday sales are poor?
05:30 – How much should I increase my product price without affecting sales momentum?
07:51 – How do I structure ads for a small niche category with limited keywords?
09:30 – How can I use the search term impression share report to optimize my campaigns?
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss
My Amazon Guy
Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.
It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.
Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.
If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu
#AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA
--------------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 – Amazon Ads platform changes and seller frustration
00:32 – Why missing country filters cause reporting problems
01:15 – Using the search bar to filter campaigns by country
01:53 – Viewing country-specific campaigns without switching accounts
________________________________
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
How Amazon Sellers Will Thrive in 2025 Despite the Challenges
My Amazon Guy
The world of Amazon selling in 2025 is drastically different, and it’s harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He shares insights into how you can overcome the competitive landscape and stay ahead in the game.
One of the key changes that can impact sellers in 2025 is China’s tax regulations, which will level the playing field for Amazon sellers competing against Chinese manufacturers. While it’s harder than ever to create a lookalike brand, there are still opportunities to create unique products and innovate your way to success, as shown by @ZipStringHQ success on Shark Tank.
Don’t wait for 2025’s challenges to hit, schedule a call now and learn how to stay competitive on Amazon! https://bit.ly/4jMZtxu
#AmazonSelling2025 #PrivateLabelStruggles #AmazonSellingTips #AmazonChallenges
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 - Amazon Sellers’ Challenges in 2025
00:25 - China’s Tax Changes and How They Affect Amazon Sellers
01:02 - Is Private Label Still Possible in 2025?
01:35 - The Secret to Success: Creating a New Product Genre
02:12 - Why Agencies Fail to Automate and How It Hurts Amazon Sellers
02:54 - The Importance of Process Over Expertise in Scaling on Amazon
03:39 - Recruitment Tips for Growing Your Amazon Team in 2025
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Is DSP Right for Your Brand? Learn How to Navigate the Strategy and Client Concerns
My Amazon Guy
Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.
When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.
Struggling with your DSP campaigns? Let’s talk! Book a call with our experts and find out how we can optimize your strategy for better results: https://bit.ly/4jMZtxu
#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 – Not every brand works with every strategy
00:15 – Question from client about DSP for organic lavender products
00:28 – Results after a month: Poor performance with DSP
00:47 – LinkedIn post: “Successful brands invest in DSP”
01:03 – Introduction of WWII image analogy
01:24 – Airplanes analogy: Importance of unseen failures
02:09 – Transition to strategy discussion: DSP is not for every brand
02:15 – Explanation of DSP and its effectiveness
02:33 – Time for results: DSP effectiveness takes time
02:46 – Analogy: Plane shot in fuselage vs. pilot shot
03:02 – The importance of aligning client goals with DSP
03:23 – Suggesting actions to manage DSP and client expectations
04:05 – Importance of using communication channels over DMs
04:49 – Recap and transparency in DSP discussions
05:21 – Advocating for the client and handling setbacks
06:09 – Acknowledging strategy failures as part of the job
06:30 – Maintaining client trust after a strategy doesn’t work
06:48 – Exploring solutions and possible retention strategies
07:01 – Pausing the contract or refunding the client
07:14 – Keeping clients happy and preserving long-term relationships
08:03 – Recognition of a turning point in the client’s perception
08:16 – Final thoughts on advocating for the client and being proactive
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
October Masterclass Replay: Boost Ecommerce Growth and Optimize Your Listings for Q4 Success
My Amazon Guy
In this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.
Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.
#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips
------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
00:00 – Start of webinar
01:15 – Why you should build your own store (avoiding Amazon dependency)
04:30 – Importance of owning customer data
07:00 – The cost of selling on Amazon: Fees and margins
10:00 – Why Q4 is a great time to launch a direct-to-consumer brand
12:30 – How to build a strategy that works for both Amazon and direct-to-consumer
15:00 – Creative refresh for your brand and listings
18:00 – The importance of UGC (user-generated content) in advertising
21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies
24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising
28:00 – Email and SMS marketing strategies
32:00 – Website optimization for conversion
35:00 – Best practices for listing optimization
38:00 – Using SEO and copywriting for better product listings
42:00 – Brand story and A+ content for building trust and conversions
46:00 – Technical performance: Site speed and reducing friction
50:00 – Inventory management and fulfillment strategies
54:00 – Tracking attribution setup and tools
57:00 – Retention strategies: Customer lifetime value and remarketing
60:00 – Providing a customer experience that beats Amazon
63:00 – January reset: Post-Q4 strategy and remarketing
67:00 – Q&A session
1:15:00 – Listing optimization Q&A
1:28:00 – Review of a listing: Analysis and optimization tips
1:35:00 – Final Q&A on listing and optimization questions
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Make Smarter Ad Moves: Easy Tips To Save on Amazon Campaigns
My Amazon Guy
Struggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.
#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTips
ired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxu
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
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Timestamps:
00:00 - Starting PPC Ad Improvements on Amazon
00:15 - What Are Negative Keywords
01:09 - Using Negative Keywords the Right Way
02:17 - What Is ACOS and Why It Matters
03:34 - Understanding Profitable KPIs for Ad Spend
04:09 - How to Find Wasted Spend in Targeting Tab
05:25 - Evaluating Sales and Spend Over Time
05:30 - Starting Bids for Each Match Type
06:14 - Bid Strategy Using ACOS and Conversion Rate
07:25 - Example Math for Setting Amazon Ad Bids
08:15 - Ideal Bid Strategy for Auto Campaigns
09:06 - Why Bids Need Real Data and Adjustments
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Prompt Based Advertising is here on Amazon!
My Amazon Guy
A groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta, is set to completely transform the way sellers advertise on Amazon. With AI-driven prompts and video integration now possible within campaigns, this is a massive shift towards more dynamic, personalized advertising strategies.
Don’t let your Amazon ads fall behind, schedule a call now and revolutionize your strategy! https://bit.ly/4jMZtxu
#AmazonAds #AIAdvertising #AmazonSellers #AmazonMarketing #amazonppcnews
----------------------------------------------------------------------
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 - Introduction to the biggest Amazon ads change in years
00:21 - The new AI prompts in Amazon ads
01:10 - Video ad integration in campaigns
01:47 - The potential impact of AI on ad targeting
02:24 - Bulk files and prompts in Amazon ad campaigns
02:54 - The role of AI in the future of advertising
03:21 - Traditional ads vs. AI-powered ads: What’s more effective?
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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